Unit IV Section b Crossculture communication

Vocabulary Notes

1. business culture – культура ведения бизнеса

2. to schedule appointments – планировать встречи

3. a subtlety – тонкость, нюанс

4. to be attributed to smth – (зд.) приписываться чему-либо

5. to be accountable for one’s own actions – отвечать за собственные действия

6. distinction – отличие

7. a breach of protocol – нарушение протокола

8. an emphasis on hierarchy – значение иерархии

9. a subordinate – подчиненный

10. a virtue – добродетель, достоинство

11. humility – смирение, скромность

12. ambivalent – двойственный, двусмысленный

13. to extend negotiations beyond the official deadline – (зд.) затягивать переговоры, нарушая установленные сроки

14. to gain advantage – получить преимущество

15. to press for a better deal – (зд.) настаивать на более выгодных условиях сделки

Reading Tasks.

1. Understanding main points:

1. What colour should printed presentation materials be in?

2. What do Chinese businesspeople rely on in forming opinions and solving problems?

3. Where does responsibility for all decisions rest in this country?

4. What does “saving face” mean?

5. What do business cards look like?

6. How should you behave when receiving a business card?

7. What is the procedure of Chinese business protocol?

8. What kind of people are the Chinese?

2. Understanding details.

Mark True (T) and False (F) statements according to the text.

1. Being late for an appointment is considered unimportant in Chinese business culture.

2. During meetings foreign partners may need an interpreter to better understand the peculiarities of the Chinese language, customs and ways.

3. Chinese people are impartial and never rely only on their own judgement.

4. Responsibility for all decisions in China rests with the Communist party and assorted government, so no individuals are accountable for their own actions.

5. The Chinese do not attach much importance to exchanging business cards.

China

The Chinese business ethics is rather peculiar, with accounts for a specific historical, political and cultural development of this country, as well as its geographical position, size and pollution.

Appointments

Being late for an appointment is considered a serious insult in Chinese business culture. The services of a host of a reputable Public Relations firm are recommended for detailed work involving meeting and negotiating with senior Chinese officials.

The best time for scheduling appointments are April to June and September to October.

Business and government hours are 8:00 a.m. to 5:00 p.m. Monday through Saturday. There is, however, a five-day work week in larger cities. Avoid planning to visit government offices on Friday afternoon because this is sometimes reserved for “political studying” for the officials.

Store hours are 9:00 a.m. to 7:00 p.m. daily. Most stores in Shanghai however, remain open until 10:00 p.m. Chinese workers take a break between 12:00 p.m. 2:00 p.m. Practically everything “shuts down” during this period including elevator and phone services. When scheduling your appointments be sensitive to holydays such as Chinese New Year. For May Day and National Day many businesses will be closed for up to a week. The date of these occasions varies from year to year due to official advice allowing the long holidays.

Business culture

You’ll find it beneficial to bring your own interpreter, if possible, to help you understand the subtleties of everything being said during meetings.

You will have to make presentations to different levels of the organization. Before you arrive, have at least 20 copies of your proposal ready for distribution.

Printed presentation materials of any kind should be black and white only. Avoid colours that are attributed to special meanings in this culture, many of them are negative.

Generally, the Chinese treat “outside” information with caution.

Except for those educated in the West, Chinese businesspeople largely rely on subjective feelings and personal experiences in forming opinions and solving problems.

Belief in the Communist party line will be a dominant influence in all negotiations.

Empirical evidence and other objective facts will be accepted only if they do not contradict a Communist party doctrine and one’s feelings.

In this country responsibility for all decisions rests with the Communist party and assorted government bureaucrats. Individuals working within this network, however, are still accountable for their own actions. Local decisions are made by the head of the collective.

In Chinese business culture the collectivist way of thinking still prevails even in sectors experimenting with free enterprise.

“Saving face” is an important concept to understand. In Chinese business culture, a person’s reputation and social standing rests on this concept. Causing embarrassment or loss of composure can be disastrous for business negotiations.

The Chinese are very keen on exchanging business cards so be sure to bring a plentiful supply. Include your professional title on your business card’s especially if you have the seniority to make decisions.

In Chinese business culture the main point of exchanging business cards is to determine who will be the key decision-maker on your side.

If your company is the oldest or largest in your country, or has another prestigious distinction, ensure that this is stated on your card.

It’s an asset to have your business cards printed in gold ink. In Chinese business culture gold is the colour of prestige, prosperity.

When receiving a business card that has been presented to you, then place carefully it into your card case or on the table.

Not reading a business card that has been presented to you, then stuffing it directly into your back pocket will be a breach of protocol.

In accordance with Chinese business protocol people are expected to enter a meeting room in hierarchical order. For example, the Chinese will assume that the first foreigner to enter the room is the head of the delegation.

Since there is such a strong emphasis on hierarchy in Chinese business culture, ensure that you bring a senior member of your organization to lead the negotiations on your behalf. The Chinese will do the same. Only the senior members of your group are expected to head discussion. Interruptions of any kind from subordinates are considered shocking by the Chinese.

In Chinese business culture humility is a virtue. Exaggerated claims are regarded with suspicion and, in most instances, will be investigated.

The Chinese will not directly say “no” to you. Instead, ambivalent answers such as “perhaps”, “I’m not sure”, “I’ll think about it”, or “We’ll see” usually mean “no”.

The Chinese tend to extend negotiations well beyond the official deadline to gain advantage. On the final day of your visit they even may try to renegotiate everything.

Be patient, show little emotion, and calmly accept that delays will occur. Moreover, do not mention deadlines. At the end of a meeting you are expected to leave before your Chinese counterparts.

You may have to make several trips to China to achieve your objectives. Chinese businesspeople prefer to establish a strong relationship before closing a deal.

Even after the contract is signed, the Chinese will often continue to press for a better deal.