- •Reading Tasks
- •Understanding main points.
- •Understanding details. Mark true (t) and false (f) statements according to the text.
- •Vocabulary Tasks.
- •Suggest the Russian equivalents.
- •Individual efforts fell short of success, only limited goals could be attained,
- •Fill in the gaps with the words and expressions from the text.
- •Match each term with the definition.
- •Act as an interpreter for Parts a and b.
- •Translate into English.
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points.
- •Understanding details. True/false statements.
- •Applying for a Job
- •Vocabulary Tasks
- •Suggest the Russian equivalents.
- •Complete the sentences, using the text.
- •Translate into English.
- •Over to you
- •Unit II Section a
- •International Trade
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details.
- •International Trade
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •4. Act as an interpreter for parts a and b:
- •5. Fill in the gaps with the appropriate prepositions and word combinations (on, such as, of, in to, from, by, during, for, with, due to, both, though).
- •6. Translate the following into English.
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points.
- •Understanding details. Mark True (t) and False (f) statements according to the text.
- •How to Write Business Letters
- •Complete the sentences, using the text.
- •Vocabulary Tasks
- •Suggest the Russian equivalents.
- •Translate the following into English.
- •Over to you: Extra Writing Tasks
- •1. This letter was written after a half year review. Put the sentences forming the body of the letter in the right sequence.
- •2. Read the following information and complete the task. Write about 100-200 words.
- •Unit III Section a Marketing
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Brand Names
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •4. Act as an interpreter for parts a and b:
- •5. Render in English.
- •Over to you:
- •Section b Advertising
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points. Answer the questions:
- •Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •S uggest the Russian equivalents.
- •Fill in the gaps:
- •Translate the following in Russian.
- •Over to you:
- •Vocabulary Notes
- •1. Understanding main points:
- •2. Understanding details.
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •Writing Tasks
- •1. Translate the following into English.
- •Over to you:
- •1. Which would you prefer to work for?
- •2. Do you think your response to question 1 is a typical one? Who would you rather work for?
- •Unit IV Section b Crossculture communication
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details.
- •Vocabulary Tasks
- •1. Read the words and find the odd-one-out.
- •2. Complete each sentence with a phrase from the text.
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •1. Fill in the gaps with the words given below.
- •2. Make sentences using all these words:
- •3. Read 5 questions and match them with the correct answers.
- •4. Match each term with the definition.
- •Over to you:
- •Supply the missing questions for the part of a. Act out the dialogue with a partner.
- •Say which of the following accounts you would prefer and give your reasons:
- •Speak about the new banking services when have been introduced for the last decade. Give examples. Unit II
- •International Financial Institutions
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •The World Bank
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •3. Render in English.
- •Over to you:
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •3. Match each term with the definition.
- •4. Act as an interpreter for parts a and b:
- •5. Render in English.
- •Over to you:
5. Render in English.
A
Marketing – процесс выяснения и удовлетворения потребностей.
Buyer’s behaviour – процесс принятия покупателем решения отм, какой продукт покупать и у кого. Процесс состоит из пяти последовательных этапов: осознание проблемы, поиск информации, оценка информации, решение о покупке, оценка после покупки.
Market segmentation – процесс разделения рынка на субрынки, каждый из которых образован группой потребителей в чем-то похожих друг на друга, например, уровнем образования, возрастом.
Marketing mix – маркетинговый комплекс, состоящий из продукта, системы го распоряжения, рекламы и цены, который фирма использует для обслуживания потребителей на его целевом рынке.
Target market – особая группа потребителей, чьи потребности собирается удовлетворять предприятие.
Branding – использование дизайна, символа, имени или их комплекса для идентификации продукта, что дает производителю ряд преимуществ.
Consumer goods – товары, покупаемые для непосредственного удовлетворения потребностей покупателя.
Distribution channel – цепь фирм, которые участвуют в покупке и продаже товаров по мере их продвижения от производителя к пользователю.
Durable goods – товары, срок потребления которых превышает один год.
Positioning – процесс подгонки имиджа товара потребностям его целевого рынка.
Product life cycle – период, в течение которого продукт последовательно проходит через стадии зарождения, роста, зрелости и упадка.
Publicity – общественное мнение о компании или ее продукте
Trademark – символ или наименование сорта, которые защищены законодательно.
В
Маркетинг тесно связан с такими социальными науками, как экономика, социология, психология.
Маркетинг изучает людей в социальном контексте.
Маркетинг – это система научных и практических взглядов, направленных на изучение и управление рыночными отношениями.
Цель маркетинга – определить нужды и потребности своих будущих потребителей.
Четыре основных управляемых фактора маркетинга – это товары, цена, размещение и продвижение,
Потребитель не может отеделить услугу от ее поставщика.
Внешние рынки могут предоставить больше возможностей для роста компании.
Одна из сложностей – это оценка политических и правовых условий в стране.
Каждая страна Европейского союза имела свои торговые правила и положения.
Объединение устранило свыше 300 отдельных торговых барьеров.
Международный маркетинг – это маркетинг товаров и услуг за пределами страны, где находится организация.
Специалисты по международному маркетингу должны учитывать культурную среду каждого рынка.
Over to you:
“Marketing concept is consumer-oriented, integral, profit-oriented philosophy of business”. Explain, in your own words, this statement and its implications.
“Marketing managers can either view social change as a threat and be hurt, or they can view it as an opportunity and benefit”. Which part of the statement do you support? Why?
What is the role of cultural factors in domestic marketing? Give your examples.
Will the elimination of trade barriers between countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not?
What options of entering into the international market do you know? What are advantages and disadvantages of each of them?
“In a free competitive economy, the consumer is king”. What does it mean?
“The producer, not the consumer is king. After all. the producer is the one who advertises. Therefore, the producer is the one who creates wants and thereby influences what consumers will purchase”. True or false? Explain.
Choose any question (problem, topic) relating to Marketing and make a 10 minute report in class. Refer to different additional sources to make your report interesting, instructive and informative.