Vocabulary Tasks
1. Suggest the Russian equivalents.
to rely on brand names, searching or investigating products, “market power” over the price they charge, promotional campaigns, “truly” identical products, without losing significant sales, to have incentives to establish reputations, to identify output with “production marks”, to perform poorly, define and grade characteristics, to rate and assure quality.
2. Fill in the gaps with the words and expressions from the text.
By relying on ……… associated with them, consumers can make ……… purchases without searching or investigating products each time they buy.
Many economists have criticized the fact that consumers ……… on brand names.
Brand names lead consumers to make what these economists consider to be ……… between different products.
Companies have ……… to establish reputations by ……… the quality of their products.
Without brand names consumers do not know from ……… which products to buy and which ones not to buy in the future.
Companies with ………reputations, representing good past performance have something to lose, if they ……….
It is important to recognize that brand names ……… where the government sets product ……….
Government agencies that ……… are far from perfect.
3. Match each term with the definition.
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4. Act as an interpreter for parts a and b:
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First of all I’d like to… As far as the notion “marketing” is concerned…
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I feel I should point out to you that… |
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Speaking of this issue I can’t but mention that… |
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Well, you must bear in mind the fact that… There’s no avoiding… |
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I’m sure that… As I said previously… |
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I owe you the pleasure of… |