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13 Say if the following sentences are true or false according to the text.

  1. All marketing objectives should be agreed upon before coming up to creating a package.

  2. Creating a package is a team work.

  3. There is no hierarchy in a Project team.

  4. Creating a package nobody is interested what way or how easy does the new package opens. The most important thins for a Project team is design.

  5. Sometimes the criteria that are set at the beginning of development process can be changed.

  6. According to John Bitner packaging engineers don’t start to work harder if they have a deadline.

  7. Retailers don’t know what the customers want.

  8. Vendors should not be disturbed by the team developing new package. A Project team should show them the resulted packaging and they agree or disagree to accept it.

  9. According to Andrea Mandel if any team member needs some information he / she should ask a project manager to find it.

  10. Package design has nothing to do with the product itself.

  11. Graphic design is the only requirement that should be agreed upon.

  12. There are a lot of criteria that must be taken into consideration by packaging engineers while developing a certain package.

  13. Companies sometimes consult with independent laboratories on package design.

14 Read the text again. Then, working with a partner, retell it to each other in your own words.

15 Match the phrases from the left list to their definitions on the right.

1 creativity

A an unclear or inadequate communication

2 timeline

B the latest time for finishing something

3 deadline

C a series of exact instructions for doing something

4 Graphic Arts

D any party to an incident, case, quarrel, etc., who is incidentally involved

5 third parties

E a group of actions taken to examine something

6 to reinvent the wheel

F the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc

7 miscommunication

G to design or implement a tool equivalent to an existing one or part of one, with the implication that doing so is silly or a waste of time

8 a testing program

H the arts of drawing, painting, and printmaking

9 subjective

I existing only in the mind; illusory

10 explicit directions

J a schedule

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