Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
package.docx
Скачиваний:
33
Добавлен:
11.11.2019
Размер:
12.94 Mб
Скачать

28 Compose sentences out of the words from the columns. Use as many Grammar Tenses as you can.

Ex: Our Project Team Leader is representing the designed package at this moment.

customer

to design

to determine costs

to draw up contracts

to plan and direct

to analyze engineering drawings

to represent a designed package

to negotiate

to go by plane

to miss

to celebrate

at this moment

sometimes

never

since midday

yesterday

in a week

by 7 o’clock tomorrow

already

from 5 till 7

every day

package engineer

project team leader

manufacturer

retailer

Video

Visit the website address given bellow and do the following tasks.

Name the specialists giving the interview. What are their positions? What aspects did each of them cover?

Translate the following words and phrases into Russian. In what context were they mentioned?

  1. Training for Industry & Education

  2. Autocad

  3. Design & Drafting

  4. National Science Foundation

  5. Instructional Support for Post Secondary Education

  6. Medical Modeling

UNIT 1

http://www.youtube.com/watch?v=94uRy-g77vg

http://www.youtube.com/watch?v=EL6ifOlH4lI

UNIT 2

http://www.youtube.com/watch?v=H5LOHSTcuwI

UNIT 3

http://www.youtube.com/watch?v=659dSY4PUr0

UNIT 4

http://www.youtube.com/watch?v=3vQrfzkXBKs

UNIT 5

http://www.youtube.com/watch?v=aZ9tAExUWBQ

UNIT 6

http://www.youtube.com/watch?v=YUdGecoDv0Q

http://www.youtube.com/watch?v=iRvBSga_ZJ4

UNIT 7

http://www.youtube.com/watch?v=Ek4_rsyVwno

http://www.youtube.com/watch?v=ZIvrhCZZijs

UNIT 8

http://www.youtube.com/watch?v=qw29skbuAl8

http://www.youtube.com/watch?v=B790vQEof0M

SPEAKING

You are going to read the information about making a presentation. While reading answer the questions. This will help you to understand how to make a presentation using your own experience and observations.

Presentation is a kind of oral ////. The point of any presentation is to make an audience feel interest about what you are speaking and share you point of view.

  • Give examples of the most successful presentations. Who made them?

  • In what spheres of social life is it used?

ABCs of a presentation

Introduction

Introduction gives the listener an idea of what to expect and acts as a “hook” to grab attention.

You may start with “Hello. My name is … . The topic of my presentation is … .”

Main part

Main part supports the “controlling” idea of your presentation. Divide your conception into arguments and build the arguments according to the following structure:

  • What is the main idea of the paragraph?

  • What information will be used to support the main idea?

  • What does the information mean? Give an explanation?

Conclusion

The point of conclusion is to summarize what was said to support the aim of the presentation and give the listener a sense of completeness.

You may finish with “In conclusion I would like to say … / draw your attention to ”

To provoke interest in a listener most of the speakers use special techniques.

Think of people who are the best at it and say what techniques they use.

Now read the description of some rhetorical devices and give examples of their use.

Music: Captures attention –helps recall.

Patriotism: Suggests that purchasing this product show your love for country.

Plain Folks: Suggest that the product is a practical product for ordinary people.

Snob Appeal: The use of the product makes the customer a part of an elite group.

Bribery: Gives a desirable “extra something” –free fries, free soda, etc.

Bandwagon: Exploits the desire to be part of a group or crowd.

Transfer: Words & ideas with positive connotations are used to suggest that the positive qualities should be applied to the product; the product takes on certain properties.

Character Hook: Hero, villain, or victim embodies a key attribute of a brand.

Emotional Appeal: Plays upon fear or sentiment of consumer rather than logical decision. Cute animals, babies, hands on (physical touch between a loving parent and a child).

Wit & Humor: Diverts attention –you don’t even think about the product.

Card Stacking: Puts all the “cards” in favor of the product; it makes the other “guy” look pathetic –over exaggerates.

Testimonial: Uses word of an expert or a famous person to promote a particular idea or product. The consumer identifies with the person.

Now make your own presentation on a profession of a Packaging Development Engineer.

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]