031600_62_UP_Merchandayzing_2014

41.Ɇɟɪɱɟɧɞɚɣɡɢɧɝ – ɮɨɪɦɢɪɨɜɚɧɢɟ ɢɦɩɭɥɶɫɚ ɩɨɤɭɩɤɢ [ɗɥɟɤɬɪɨɧɧɵɣ ɪɟ-

ɫɭɪɫ]. – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http://psyfactor.by.ru/merchan.htm.

42.ɇɚɭɦ ȼ. Ɇ. Ɇɚɪɤɟɬɢɧɝ ɫɛɵɬɚ [ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ] / ȼ. Ɇ. ɇɚɭɦ. –

Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http://www.marketing.spb.ru/read/m11/5.htm.

43.ɉɨɧɨɦɚɪɟɜ ɇ. P.O.P.-ɫɪɟɞɫɬɜɚ [ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ] / ɇ. ɉɨɧɨɦɚ-

ɪɟɜ. – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http://www.promoter.ru/.

44. ɋɥɚɜɹɧɫɤɚɹ Ⱥ. ɂɦɩɭɥɶɫɧɵɟ ɩɨɤɭɩɤɢ [ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ] /

Ⱥ. ɋɥɚɜɹɧɫɤɚɹ. – Ɋɟɠɢɦ ɞɨɫɬɭɩɚ: http://marketing.spb.ru/lib-mm/btl/.

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ɉɪɢɥɨɠɟɧɢɹ

1. ɋɥɨɜɚɪɶ POSM

Ȼɥɢɤɮɚɧɝ – ɩɪɟɞɦɟɬɵ, ɩɪɢɜɥɟɤɚɸɳɢɟ ɜɧɢɦɚɧɢɟ ɩɨɤɭɩɚɬɟɥɟɣ ɢ ɩɪɨɯɨɠɢɯ, ɢɫɩɨɥɶɡɭɸɬɫɹ ɜ ɜɢɬɪɢɧɚɯ, ɜ ɬɨɪɝɨɜɨɦ ɡɚɥɟ ɢ ɧɚ ɜɵɫɬɚɜɤɚɯ.

Ȼɥɨɬɬɟɪ – ɷɬɨ ɬɨɧɤɚɹ ɩɨɥɨɫɤɚ ɢɡ ɫɩɟɰɢɚɥɶɧɨɣ ɛɭɦɚɝɢ, ɯɨɪɨɲɨ ɩɨɝɥɨɳɚɸɳɟɣ ɜɥɚɝɭ, ɤɨɬɨɪɭɸ ɩɨɝɪɭɠɚɸɬ ɜ ɤɨɦɩɨɡɢɰɢɸ ɢɥɢ ɜ ɞɭɲɢɫɬɨɟ ɜɟɳɟɫɬɜɨ.

ȼɨɛɥɟɪ – ɩɨɥɢɝɪɚɮɢɱɟɫɤɨɟ ɢɡɨɛɪɚɠɟɧɢɟ ɧɚ ɝɢɛɤɨɣ ɩɥɚɫɬɢɤɨɜɨɣ ɧɨɠɤɟ, ɤɨɬɨɪɨɟ ɤɥɟɢɬɫɹ ɥɢɩɭɱɤɨɣ ɨɛɵɱɧɨ ɜ ɛɥɢɠɚɣɲɟɦ ɪɚɞɢɭɫɟ ɨɬ ɬɨɜɚɪɚ. ȼɨɛɥɟɪɵ ɛɵɜɚɸɬ ɩɪɹɦɨɭɝɨɥɶɧɵɟ ɢɥɢ ɜɵɪɭɛɥɟɧɧɵɟ ɮɢɝɭɪɧɨ, ɫ «ɨɬɜɟɬɧɨɣ» ɫɬɨɪɨɧɨɣ (ɬ.ɟ. ɫ ɞɨɩɨɥɧɢɬɟɥɶɧɵɦ ɢɡɨɛɪɚɠɟɧɢɟɦ ɜ ɪɚɣɨɧɟ ɥɢɩɭɱɤɢ) ɢ ɛɟɡ ɨɧɨɣ.

101

Ⱦɢɫɩɥɟɣ (display – ɪɚɡɦɟɳɚɬɶ, ɞɟɦɨɧɫɬɪɢɪɨɜɚɬɶ) – ɩɪɟɡɟɧɬɚɰɢɨɧɧɚɹ ɩɚɧɟɥɶ, ɝɞɟ ɪɚɡɦɟɳɚɸɬɫɹ ɨɛɪɚɡɰɵ ɬɨɜɚɪɚ.

Ɋɚɡɧɨɜɢɞɧɨɫɬɢ ɞɢɫɩɥɟɟɜ:

Ⱦɢɫɩɥɟɣ-ɞɟɦɨɧɫɬɪɚɬɨɪ

Ⱦɢɫɩɥɟɣ-ɧɚɤɨɩɢɬɟɥɶ

Ⱦɢɫɩɥɟɣ-ɧɚɫɬɨɥɶɧɵɣ

Ⱦɢɫɩɥɟɣ-ɩɚɪɚɡɢɬ

102

Ⱦɢɫɩɟɧɫɟɪ (ɨɬ ɚɧɝɥ, dispense – ɪɚɡɞɚɜɚɬɶ) – ɤɨɧɫɬɪɭɤɰɢɢ ɨɪɢɝɢɧɚɥɶɧɨɝɨ ɞɢɡɚɣɧɚ (ɛɵɜɚɸɬ ɜ ɜɢɞɟ ɩɚɧɟɥɢ ɢɥɢ ɜ ɜɢɞɟ ɫɬɨɣɤɢ), ɩɪɟɞɧɚɡɧɚɱɟɧɧɵɟ ɞɥɹ ɞɟɦɨɧɫɬɪɚɰɢɢ ɢ ɯɪɚɧɟɧɢɹ ɬɨɜɚɪɚ ɜ ɦɟɫɬɚɯ ɩɪɨɞɚɠ. ɉɪɨɱɧɨɫɬɶ ɷɬɨɝɨ ɢɡɞɟɥɢɹ ɡɚɜɢɫɢɬ ɨɬ ɜɟɥɢɱɢɧɵ ɢ ɬɹɠɟɫɬɢ ɩɪɟɞɫɬɚɜɥɹɟɦɨɝɨ ɩɪɨɞɭɤɬɚ. Ɉɬɥɢɱɢɟ ɨɬ ɞɢɫɩɥɟɹ ɜ ɬɨɦ, ɱɬɨ ɬɨɜɚɪ, ɪɚɡɦɟɳɟɧɧɵɣ ɜ ɞɢɫɩɟɧɫɟɪɟ, – ɧɟ ɩɪɨɫɬɨ ɜɵɫɬɚɜɨɱɧɵɣ ɷɤɡɟɦɩɥɹɪ, ɚ ɧɚɯɨɞɢɬɫɹ ɜ ɨɬɤɪɵɬɨɦ ɞɨɫɬɭɩɟ ɞɥɹ ɩɨɤɭɩɚɬɟɥɹ. Ⱦɢɫɩɟɧɫɟɪɵ ɦɨɝɭɬ ɧɚɯɨɞɢɬɶɫɹ ɡɚ ɩɪɢɥɚɜɤɨɦ, ɬɨɝɞɚ ɢɦɢ ɩɨɥɶɡɭɟɬɫɹ ɩɪɨɞɚɜɟɰ.

Ȼɥɢɫɬɟɪ – ɦɢɧɢ-ɞɢɫɩɟɧɫɟɪ, ɩɪɟɞɧɚɡɧɚɱɟɧɧɵɣ ɞɥɹ ɜɫɹɤɢɯ ɦɟɥɨɱɟɣ - ɠɟɜɚɬɟɥɶɧɨɣ ɪɟɡɢɧɤɢ, ɛɭɥɶɨɧɧɵɯ ɤɭɛɢɤɨɜ ɢ ɩɪɨɱɟɝɨ.

103

Ʌɟɮɥɟɬ-ɯɨɥɞɟɪ – ɫɬɚɧɞɚɪɬɧɚɹ ɤɚɪɬɨɧɤɚ ɢɥɢ ɫɬɨɣɤɚ ɨɪɢɝɢɧɚɥɶɧɨɣ ɤɨɧɫɬɪɭɤɰɢɢ ɫ ɤɚɪɦɚɲɤɚɦɢ ɞɥɹ ɛɭɤɥɟɬɨɜ. Ʉɚɪɦɚɲɤɢ ɱɚɳɟ ɜɫɟɝɨ ɞɟɥɚɸɬ ɢɡ ɩɪɨɡɪɚɱɧɨɝɨ ɩɥɚɫɬɢɤɚ – ɚɤɪɢɥɚ ɢɥɢ ɩɨɥɢɫɬɢɪɨɥɚ.

Ɇɨɛɚɣɥ (ɞɟɧɝɥɟɪ) – ɩɨɞɜɟɫɧɚɹ, ɨɛɵɱɧɨ ɨɛɴɟɦɧɚɹ, ɤɨɧɫɬɪɭɤɰɢɹ, ɩɪɢɤɪɟɩɥɹɟɦɚɹ ɤ ɩɨɬɨɥɤɭ ɧɚ ɥɟɫɤɟ. ɑɚɫɬɨ ɢɦɟɟɬ ɨɬɜɟɪɫɬɢɹ ɞɥɹ ɞɨɩɨɥɧɢɬɟɥɶɧɵɯ ɩɨɞɜɟɫɨɤ ɧɚ ɤɪɸɱɤɚɯ.

Ɇɭɥɹɠ (ɞɠɭɦɛɢ – JUMBO) – ɭɜɟɥɢɱɟɧɧɚɹ ɤɨɩɢɹ ɭɩɚɤɨɜɤɢ ɩɪɨɞɭɤɬɨɜ ɫ ɬɨɱɧɵɦ ɫɨɯɪɚɧɟɧɢɟɦ ɞɢɡɚɣɧɚ ɢ ɩɪɨɩɨɪɰɢɣ. ȿɞɢɧɫɬɜɟɧɧɚɹ ɜɨɡɦɨɠɧɚɹ ɜɚɪɢɚɰɢɹ ɨɬɯɨɞɚ ɨɬ ɨɪɢɝɢɧɚɥɚ – ɷɬɨ ɞɜɭɫɬɨɪɨɧɧɢɣ ɮɚɫɚɞ, ɬɨ ɟɫɬɶ ɜɦɟɫɬɨ ɨɛɨɪɨɬɧɨɣ ɫɬɨɪɨɧɵ ɩɪɢɫɭɬɫɬɜɭɟɬ «ɥɢɰɨ» ɞɪɭɝɨɝɨ ɬɨɜɚɪɚ, ɨɛɵɱɧɨ ɢɡ ɬɨɣ ɠɟ ɫɟɪɢɢ. ɂɫɩɨɥɶɡɨɜɚɧɢɟ ɷɬɨɝɨ ɜɢɞɚ POS-ɦɚɬɟɪɢɚɥɨɜ ɰɟɥɟɫɨɨɛɪɚɡɧɨ, ɟɫɥɢ ɭɩɚɤɨɜɤɚ ɩɪɨɞɭɤɬɚ ɢɦɟɟɬ ɠɟɫɬɤɭɸ ɮɢɤɫɢɪɨɜɚɧɧɭɸ ɮɨɪɦɭ. Ɉɛɵɱɧɨ ɩɪɚɤɬɢɤɭɟɬɫɹ ɭɜɟɥɢɱɟɧɢɟ ɩɪɢɦɟɪɧɨ ɜ 3 ɪɚɡɚ.

104

ɇɚɪɭɠɧɚɹ ɩɚɧɟɥɶ (ɱɚɳɟ ɜɫɟɝɨ ɩɚɧɟɥɶ-ɤɪɨɧɲɬɟɣɧ) – ɤɪɟɩɢɬɫɹ ɫɧɚɪɭɠɢ ɤ ɡɞɚɧɢɸ ɧɟɩɨɫɪɟɞɫɬɜɟɧɧɨ ɨɤɨɥɨ ɜɯɨɞɚ ɜ ɦɚɝɚɡɢɧ. Ɇɨɠɟɬ ɢɦɟɬɶ ɜɢɞ ɫɜɟɬɨɜɨɝɨ ɡɧɚɤɚ. Ȼɵɜɚɟɬ ɞɢɧɚɦɢɱɟɫɤɨɣ, ɜɪɚɳɚɸɳɟɣɫɹ ɢ ɜ ɬɚɤɨɦ ɫɥɭɱɚɟ ɧɚɩɨɦɢɧɚɟɬ ɮɥɸɝɟɪ.

ɇɟɤɯɟɧɝɟɪɵ (ɧɟɤɬɟɣɥ) – ɰɟɧɧɢɤɢ ɧɚ ɝɨɪɥɵɲɤɚɯ ɛɭɬɵɥɨɤ. ɗɮɮɟɤɬɢɜɧɨ ɢɫɩɨɥɶɡɨɜɚɬɶ ɞɥɹ ɜɵɞɟɥɟɧɢɹ ɝɪɚɧɢɰ ɜɵɤɥɚɞɤɢ ɛɭɬɵɥɨɱɧɨɝɨ ɬɨɜɚɪɚ.

ɋɜɟɬɨɜɨɣ ɡɧɚɤ – ɤɨɧɫɬɪɭɤɰɢɹ ɫ ɩɨɞɫɜɟɬɤɨɣ. ɋɚɦɵɣ ɹɪɤɢɣ ɢ ɤɪɚɫɢɜɵɣ ɦɚɬɟɪɢɚɥ POS. Ȼɵɜɚɸɬ ɪɚɡɥɢɱɧɨɣ ɤɨɧɮɢɝɭɪɚɰɢɢ, ɩɨɞɜɟɫɧɵɟ ɢ ɧɚɩɨɥɶɧɵɟ. Ɋɚɡɥɢɱɚɸɬɫɹ ɩɨ ɫɢɫɬɟɦɟ ɩɨɞɚɱɢ ɫɜɟɬɚ – «ɛɷɤɥɢɬɵ» (ɡɚɞɧɹɹ ɩɨɞɫɜɟɬɤɚ) ɢ ɤɪɚɟɨɫɜɟɳɟɧɧɵɟ ɬɚɛɥɨ.

ɒɟɥɮɬɨɤɟɪ, ɲɟɥɮɨɪɝɚɧɚɣɡɟɪ (shelf – ɩɨɥɤɚ, talker – ɝɨɜɨɪɹɳɢɣ) – ɢɡɨ-

ɛɪɚɠɟɧɢɟ ɧɚ ɩɥɚɫɬɢɤɟ ɢɥɢ ɤɚɪɬɨɧɟ, ɩɪɢɛɥɢɡɢɬɟɥɶɧɨ ɬɚɤɨɣ ɠɟ ɤɨɧɫɬɪɭɤɰɢɢ, ɤɚɤ ɭ ɧɚɫɬɨɥɶɧɨɝɨ ɤɚɥɟɧɞɚɪɹ. Ʉɪɟɩɢɬɫɹ ɧɟɩɨɫɪɟɞɫɬɜɟɧɧɨ ɤ ɩɨɥɤɟ ɫ ɬɨɜɚɪɨɦ ɢ ɫɥɭɠɢɬ ɦɢɧɢɜɵɜɟɫɤɨɣ, ɜɵɞɟɥɹɸɳɟɣ ɷɬɨɬ ɩɪɨɞɭɤɬ ɫɪɟɞɢ ɞɪɭɝɢɯ.

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ɒɨɭ-ɤɚɪɞ – ɠɟɫɬɤɢɣ ɩɨɫɬɟɪ ɢɡ ɬɨɥɫɬɨɝɨ ɤɚɪɬɨɧɚ, ɧɚ ɤɨɬɨɪɨɦ ɪɚɡɦɟɳɟɧɚ ɢɧɮɨɪɦɚɰɢɹ ɨ ɩɪɨɞɭɤɬɟ, ɢɧɨɝɞɚ – ɢɧɫɬɪɭɤɰɢɹ ɩɨ ɟɝɨ ɢɫɩɨɥɶɡɨɜɚɧɢɸ. ɇɟ ɢɦɟɟɬ ɧɢɤɚɤɢɯ ɞɨɩɨɥɧɢɬɟɥɶɧɵɯ ɤɚɪɦɚɲɤɨɜ.

ɒɬɟɧɞɟɪ – ɜɵɧɨɫɧɚɹ ɧɚɩɨɥɶɧɚɹ ɤɨɧɫɬɪɭɤɰɢɹ, ɭɫɬɚɧɚɜɥɢɜɚɟɦɚɹ ɧɟɩɨɫɪɟɞɫɬɜɟɧɧɨ ɩɟɪɟɞ ɜɯɨɞɨɦ ɜ ɬɨɪɝɨɜɭɸ ɬɨɱɤɭ. ɑɚɳɟ ɜɫɟɝɨ – ɞɜɭɫɬɨɪɨɧɧɢɣ. ɒɬɟɧɞɟɪɵ ɩɪɢ ɜɯɨɞɟ ɜ ɤɚɮɟ ɢɝɪɚɸɬ ɪɨɥɶ ɜɵɧɨɫɧɵɯ ɦɟɧɸ.

Ɏɥɚɠɤɢ. Ɋɟɤɨɦɟɧɞɭɟɬɫɹ ɢɫɩɨɥɶɡɨɜɚɬɶ ɤɚɤ ɪɟɤɥɚɦɧɵɟ «ɫɬɨɩɩɟɪɵ», ɪɚɫɩɨɥɚɝɚɸɳɢɟɫɹ ɩɟɪɩɟɧɞɢɤɭɥɹɪɧɨ ɞɜɢɠɟɧɢɸ ɩɨɤɭɩɚɬɟɥɟɣ ɢ ɭɩɪɚɜɥɹɸɳɢɟ ɢɯ ɞɜɢɠɟɧɢɟɦ ɢ ɜɧɢɦɚɧɢɟɦ.

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Ƚɢɪɥɹɧɞɵ. ɗɮɮɟɤɬɧɵ ɞɥɹ ɭɤɪɚɲɟɧɢɹ ɨɬɞɟɥɚ ɢɥɢ ɦɟɫɬɚ ɜɵɤɥɚɞɤɢ ɬɨɜɚɪɚ ɜ ɩɟɪɢɨɞ ɫɩɟɰɢɚɥɶɧɵɯ ɚɤɰɢɣ, ɫɟɡɨɧɧɵɯ ɩɪɨɞɚɠ.

POSM HORECA (hotels-restorants-clubs) -ɬɚɤ ɧɚɡɵɜɚɟɬɫɹ ɤɨɦɩɥɟɤɬ POS-

ɦɚɬɟɪɢɚɥɨɜ, ɩɪɟɞɧɚɡɧɚɱɟɧɧɵɯ ɞɥɹ ɡɚɥɨɜ ɪɟɫɬɨɪɚɧɨɜ, ɛɚɪɨɜ, ɤɚɮɟ, ɤɥɭɛɨɜ, ɨɬɟɥɟɣ ɢ ɬ.ɩ. ȼ ɷɬɨɬ ɤɨɦɩɥɟɤɫ ɜɯɨɞɹɬ ɤɚɤ ɫɬɚɧɞɚɪɬɧɵɟ ɤɨɧɫɬɪɭɤɰɢɢ, ɬɚɤ ɢ ɫɩɟɰɢɚɥɶɧɵɟ ɩɪɟɞɦɟɬɵ, ɬɚɤɢɟ ɤɚɤ ɩɟɩɟɥɶɧɢɰɵ ɢ ɩɨɞɫɬɚɜɤɢ ɩɨɞ ɫɚɥɮɟɬɤɢ.

Ȼɢɪɞɟɤɟɥɶ (ɤɨɫɬɟɪ, ɛɢɪɦɚɬ) – ɩɨɞɫɬɚɜɤɚ ɩɨɞ ɩɢɜɧɭɸ ɤɪɭɠɤɭ.

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Ɍɟɣɛɥ ɬɟɧɬ – ɧɚɫɬɨɥɶɧɚɹ ɩɨɞɫɬɚɜɤɚ ɞɥɹ ɦɟɧɸ ɢɥɢ ɫɩɟɰɢɚɥɶɧɵɟ ɪɟɤɥɚɦɧɵɟ ɩɪɟɞɥɨɠɟɧɢɹ. ɂɫɩɨɥɶɡɭɟɬɫɹ ɜ ɪɟɫɬɨɪɚɧɚɯ, ɛɚɪɚɯ ɢ ɤɚɮɟ.

108

2. Ⱥɪɨɦɚɬɵ ɤɨɦɩɚɧɢɢ «Ⱥɪɨɦɚɦɟɞɢɚ» ɢ ɩɪɢɧɰɢɩɵ ɢɯ ɜɨɡɞɟɣɫɬɜɢɹ3

Ⱥɤɜɚɪɢɭɫ

Ʌɢɦɨɧɧɚɹ ɦɟɥɢɫɫɚ, ɪɨɡɨɜɨɟ ɞɟɪɟɜɨ, ɢɥɚɧɝ-ɢɥɚɧɝ, ɥɚɜɚɧɞɚ, ɥɚɜɪɨɜɵɟ ɥɢɫɬɶɹ, ɪɨɡɦɚɪɢɧ, ɜɨɞɹɧɚɹ ɥɢɥɢɹ, ɥɢɦɨɧɧɚɹ ɬɪɚɜɚ.

Ʌɢɧɢɹ Ɏɷɧ-ɒɭɣ.

ɉɪɢɧɰɢɩ ɜɨɡɞɟɣɫɬɜɢɹ: ɤɨɧɰɟɧɬɪɢɪɭɟɬ ɜɧɢɦɚɧɢɟ, ɜɞɨɯɧɨɜɥɹɟɬ.

Ⱥɧɝɥɢɣɫɤɚɹ ɪɨɫɤɨɲɶ

Ⱥɩɟɥɶɫɢɧ, ɪɨɡɨɜɨɟ ɞɟɪɟɜɨ, ɦɚɧɞɚɪɢɧ, ɫɥɚɞɤɢɣ ɥɢɦɨɧ. ɗɮɢɪɧɚɹ ɚɪɨɦɚɬɧɚɹ ɤɨɦɩɨɡɢɰɢɹ.

ɉɪɢɧɰɢɩ ɜɨɡɞɟɣɫɬɜɢɹ: ɫɨɡɞɚɟɬ ɝɚɪɦɨɧɢɸ.

Ⱥɧɝɥɢɣɫɤɢɣ ɝɚɡɨɧ

ɇɟ ɞɚɟɬ ɡɚɛɵɬɶ ɨɬɞɵɯ ɜ ɜɵɯɨɞɧɵɟ.

Ɉɠɢɜɥɹɟɬ, ɜɞɨɯɧɨɜɥɹɟɬ, ɫɨɡɞɚɟɬ ɯɨɪɨɲɟɟ ɧɚɫɬɪɨɟɧɢɟ, ɨɳɭɳɟɧɢɟ ɩɪɟɛɵɜɚɧɢɹ ɧɚ ɫɜɟɠɟɫɤɨɲɟɧɧɨɣ ɬɪɚɜɟ.

Ⱥɩɟɥɶɫɢɧɨɜɵɣ ɞɟɫɟɪɬ

ȼɚɧɢɥɶ, ɚɩɟɥɶɫɢɧ, ɦɚɧɞɚɪɢɧ.

Ⱥɧɬɢɞɟɩɪɟɫɫɢɜɧɵɣ, ɜɨɡɛɭɠɞɚɸɳɢɣ, ɫɨɡɞɚɟɬ ɝɚɪɦɨɧɢɸ, ɜɨɡɛɭɠɞɚɟɬ ɚɩɩɟɬɢɬ.

Ȼɢɫɤɜɢɬ

ɉɨɞɧɢɦɚɟɬ ɧɚɫɬɪɨɟɧɢɟ, ɩɨɦɨɝɚɟɬ ɩɪɢ ɞɟɩɪɟɫɫɢɹɯ, ɫɨɡɞɚɟɬ ɚɬɦɨɫɮɟɪɭ ɭɸɬɚ. ɋɨɡɞɚɟɬ ɝɚɪɦɨɧɢɸ, ɜɨɡɛɭɠɞɚɟɬ ɚɩɩɟɬɢɬ.

Ȼɨɥɟɪɨ

ɉɚɱɭɥɢ, ɢɥɚɧɝ-ɢɥɚɧɝ, ɝɟɪɚɧɶ, ɛɟɪɝɚɦɨɬ.

ɋɩɨɫɨɛɫɬɜɭɟɬ ɩɪɨɛɭɠɞɟɧɢɸ ɱɭɜɫɬɜ, ɜɵɡɵɜɚɟɬ ɭɜɟɪɟɧɧɨɫɬɶ ɜ ɫɟɛɟ, ɭɫɩɨɤɚɢɜɚɟɬ, ɫɨɝɪɟɜɚɟɬ.

Ȼɭɤɟɬ ɫɦɨɪɨɞɢɧɵ

ɋɜɟɠɢɣ, ɫɥɚɞɤɢɣ, ɮɪɭɤɬɨɜɵɣ ɚɪɨɦɚɬ ɱɟɪɧɨɣ ɫɦɨɪɨɞɢɧɵ. ɉɪɨɛɭɠɞɚɟɬ ɠɟɥɚɧɢɹ, ɭɫɩɨɤɚɢɜɚɟɬ, ɜɵɡɵɜɚɟɬ ɚɩɩɟɬɢɬ, ɫɬɢɦɭɥɢɪɭɟɬ.

ȼ ɥɟɫɭ

ɗɮɢɪɧɚɹ, ɞɪɟɜɟɫɧɚɹ ɚɪɨɦɚɬɢɱɟɫɤɚɹ ɤɨɦɩɨɡɢɰɢɹ ɢɡ ɩɚɱɭɥɢ, ɛɟɪɝɚɦɨɬɚ, ɥɢɥɢɢ, ɤɟɞɪɨɜɨɝɨ ɞɟɪɟɜɚ, ɥɚɣɦɚ, ɝɪɟɣɩɮɪɭɬɚ, ɫɥɚɞɤɨɝɨ ɚɩɟɥɶɫɢɧɚ, ɥɚɜɚɧɞɵ. ɉɪɨɛɭɠɞɚɟɬ ɠɟɥɚɧɢɹ, ɫɬɢɦɭɥɢɪɭɟɬ, ɪɚɫɫɥɚɛɥɹɟɬ, ɭɪɚɜɧɨɜɟɲɢɜɚɟɬ.

Ƚɥɚɦɭɪ

ɋɚɧɞɚɥɨɜɨɟ ɞɟɪɟɜɨ, ɜɟɬɢɜɟɪ, ɤɨɪɢɚɧɞɪ, ɮɟɧɯɟɥɶ, ɥɢɦɨɧ, ɫɬɢɪɚɤɫɨɜɨɟ ɞɟɪɟɜɨ, ɦɢɪɬ, ɚɧɢɫ, ɜɟɪɛɟɧɚ, ɪɚɜɟɧɫɚɪɚ.

3 ɂɧɮɨɪɦɚɰɢɹ ɫ ɫɚɣɬɚ ɤɨɦɩɚɧɢɢ Ⱥɪɨɦɚɦɟɞɢɚ.URL: http://aromamedia.ru.

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