Brazil tries to kick-start tourism

Brazil has everything to offer the visitor: 7,300 km of coastline, much of it empty, endless beaches; the planet’s biggest rainforest; an area of wetlands full of alligators and jaguars; colonial cities and spectacular waterfalls.

The Bahia coast in north-east Brazil is a particularly attractive area for tourism. Several luxury resorts have been built there. Recently a $170 million five-hotel complex at Sauipe opened. With its 18-hole golf course and designer shops, Sauipe is hoping to attract rich, foreign visitors.

The tourist industry had problems in the past because of high inflation which led to short-term planning. Hotels, however, are long-term investments, often with payback periods of over 15 years. If resorts such as Sauipe are going to attract significant numbers of tourists, they have to solve several problems.

For a start, Brazil needs cheaper and more frequent international air travel. Brazilian airlines have actually decreased the number of scheduled international flights in the past two years because of currency devaluation.

Foreign visitors also demand a level of service that needs lengthy training – a considerable task for most of the resorts in the northeast which do not have a well-educated population to provide suitable staff.

FINANCIAL TIMES

World business newspaper

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Why the last shall be first

Have you heard of Berkey or Ampex? Gablinger or Chux? Berkey produced the first hand-held electronic calculators, Ampex the first video recorders. Gablinger developed low-alcohol lager and Chux sold the first disposable nappies. Or perhaps you should not, because none of these companies made a commercial success of their innovations. Today the calculators we use are probably made by Casio, our video recorder comes from Matsushita, our low-alcohol beer is Miller Lite, our nappies are made by Proctor & Gamble. In each of these markets the innovator was swept away.

Xerox looks like an exception to this sorry catalogue. The company was first into the photocopier market and, even if its dominance was ultimately challenged by Canon, it remains a large and successful company today. But Xerox was also a pioneer in fax machines and personal computers. Each of these eventually proved to be a success – but not for Xerox Corporation. As we all know, it was Apple that developed the personal computer market. But Apple’s leadership quickly disappeared when IBM came on the scene. Apple then jumped ahead by introducing the graphical user interface.

From The Economist

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The best shopping street in the world

A recent survey has shown that the busiest shopping street in the world is not in London, New York, or Paris, but in Warsaw. It’s called Nowy Swiat which means New World. An incredible 14,000 Poles walk down this main street every hour. It’s lovely place to shop. The pavements are very wide. There are statues, palaces, attractive town houses, exclusive cafes, and high-class restaurants. The buildings aren’t too tall. They look old, but in fact the whole city was rebuilt after World War II.

There aren’t any billboards or neon lights. There isn’t any loud music, and there aren’t many tourists. People think that Polish shops have nothing to sell, so nobody comes shopping here. The world doesn’t know about this paradise for shoppers –yet.

Nowy Swiat has a lot of small shops, specialist shops, and chic shops. It hasn’t got the huge department stores that sell the same things everywhere. If you want an exquisite handmade suit, Nowy Swiat is the place to go. It isn’t cheap. For beautiful French baby clothes, go to Petit Bateau. You will pay £50 for a pair of blue jeans for a baby. A dress for a baby girl is about £90.

Not everything is expensive. At the shop Pantera you can buy leather goods – handbags, purses, coats, and belts. Cepelia specializes in folk art. There are also book shops and record shops. And there are a lot of small boutiques that sell men’s and women’s clothes that aren’t too expensive.

If you’re tired, stop at Café Blikle. This is a fashionable place to meet. You’ll find a lovely atmosphere, and a lot of well-known Poles. The frozen yoghurt and ice-creams are excellent, and its famous doughnuts are delicious.

From The Economist

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