Meetings one-to-one

In most English-speaking cultures, this is the norm, with the notable exception of Africa, where superiors, and frequently peers, are addressed by their surname. Use of the first name is also unusual in much of Asia, and in Germany.

Way we express emotions can be distinctive for different cultures. In the USA, for example, a too reserved employee may be considered as lacking enthusiasm for his work.

Social life

Some cultures, like France, make a clear distinction between business and personal life. Others, like Sweden, pay much attention to the quality of the working life of their employees and encourage them to take interest in their work. For example, the Swedish furniture company Ikea, organize regular social events, where all levels of staff are expected to mix freely.

In most Latin cultures, managers will expect subordinates to perform tasks like making coffee. Some staff in Nordic cultures may be shocked and even insulted by such a request.

Education

Managers of different countries are reported to pay different attitude to education.

In some countries, like the USA or Great Britain education and additional training is expected to be continued while working. American businessmen are known for various leadership and management skills programmes. Their MBA (а Master of Business Administration) programmes are considered to be the best in the world. Polish senior executives, on the contrary, are rather on a technical side than an administrative one.

Reward

The way a well-done job is rewarded can also be different depending on the national business culture. In Western countries it is considered a norm to empower people, rewarding them for using initiative, but Eastern countries operate normally on the basis of obeying direct orders.

Tips for Avoiding Cultural Clashes

• be sensitive and open to other cultures in order to avoid misunderstanding and conflicts

• learn not only the language of the country you work with but also the culture of its people

• do not underestimate the value of knowledge of general business social etiquette which normally works in any culture.