- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
3. Translate the text. Text 2
Read the text and choose the correct answer to these questions.
SBS
SBS stands for Siemens Business Services. It is a division of the famous German company Siemens. It is only about five years old but is already responsible for a considerable part of Siemens’ turnover. How? Siemens had the idea in 1995. A whole department of Siemens was at the time responsible for the information and communication activities of Siemens. The idea was to offer this service not only inside the company but outside too. SBS is now one of the world’s leading providers in the area of electronic business solutions and services. Friedrich Froeschl is the CEO and SBS is now an independent division with 33,000 employees in 88 countries and turnover of €5.8 billion. One of its largest customers is the British government. SBS organizes and manages the passports and national savings accounts for Britain. In Europe its main competitors are IBM, Cap Gemini, and EDS. With growth in this market of at least 15% the future looks bright for this German service company.
1.
1. What is the activity of SBS?
a. a electronic engineering
b. printing
с.database management
2. Which company does Friedrich Froeschl manage?
a. Siemens Business Services
b. Siemens
c. IBM
3. One of its largest customers is:
a. EDS
b. SBS
c. the British goverment
4. €5.8 Billion represents:
a. Siemens turnover
b. SBS’s turnover
c. SBS’s profit
5. SBS manages electronic services for:
a. IBM
b. British passports
c. 88 countries
6. SBS is:
a. a branch of Siemens
b. a department of Siemens
c. a division of Siemens
2. What do the following numbers refer to? Make a sentence about each number.
1. 88
2. 5,8 bn
3. 33,000
4. 15
5. 1995
6. 5
3. Translate the text. Text 3
Read the text and do exercises that follow.
Mannesmann ag
Mannesmann AG has its headquarters in Düsseldorf and employs 116,247 people worldwide. In 1998, the company’s total sales reached DM 37.3 billion (EUR 19 billion). Of the four core business sectors, Engineering accounted for 35% of its turnover, while Automotive and Telecommunications contributed 29% and 24% respectively, with the remaining 12% coming from Tubes.
Max and Reinhard Mannesmann founded the steel tube business in Berlin in 1890 and three years later the headquarters moved to Düsseldorf. Over the next 60 years, it acquired other companies connected with steel tube manufacturing and between 1952 and 1955 it established steel and tube mills in Brazil, Canada and Turkey. During the 1980s the company diversified into new sectors. In 1987, the firm entered the field of automotive technology with the acquisition of Fichtel & Sachs AG. Mannesmann Mobilfunk GmbH, a cellular phone1 company, was set up two years later. Then in 1990, Mannesmann became the first company to develop a private communications network in Germany. Dr Klaus Esser became Chairman in 1999.
The group has undergone major structural changes since the eighties. Overall expansion has shifted from heavy industry to a strong presence in high technology. Activities in the automotive sector have increased dramatically and telecommunications has become a major business sector.