- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
1. Answer the question.
1. Where can people borrow money if they want to buy a house or to start a business?
2. How do they repay the bank loan?
3. Does an interest rate vary according to the market?
4. Why do people have to insure the property or risks?
5. Is borrowing money from a bank risky or difficult?
6. What are savings?
7. How much do people save in Great Britain?
8. What is private property?
9. Why is business information very important for people?
10. Where can people get business news?
2. Match the worlds with the definitions.
1. |
insurance |
a) |
the things that a company owns, that can be sold to pay debts |
2. |
mortage |
b) |
an official document promising that a government or company will pay back money that it has borrowed, often with interest. |
3. |
returns |
c) |
physical harm caused to something or someone |
4. |
assets |
d) |
the amount of profit that you get from something |
5. |
bond |
e) |
a legal arrangement that gives a bank the right to own your house, land, or property if you do not pay back the money they lent you within a certain period of time |
6. |
damage |
f) |
an arrangement with a company in which you pay them money each year and they pay costs if anything bad happens to you or your property |
3. Translate the text. Литература:
1. Cotton D., Farvey D., Kent S. Market Leader. Practice File., Longman, 2001
2. Grant D., McLarty R Business Basics, Oxford Univercity Press, 1999
3. Johnson Ch., Market Leader. Test File., Longman, 2000
4. Lees G., Thorne T., English on Business, Издательство «Титул», 1997
5. Longman Dictionary of Contemporary English, Longman, 2000
6. Tullis G., Power S., New Insights into Business. Workbook, Longman, 2002
Содердание:
ПРЕДИСЛОВИЕ 4
РЕКОМЕНДАЦИИ ДЛЯ СТУДЕНТОВ 5
TEXT 1 6
COMPANY STRUCTURE 6
TEXT 2 8
SBS 8
TEXT 3 10
MANNESMANN AG 10
TEXT 4 11
MINDSTEPS 11
TEXT 5 12
CHANGES IN COMPANY POLICY 12
TEXT 6 14
SOME ADVICE FOR BUSINESS LEADERS 14
TEXT 7 16
TED TURNER – MR TV 16
TEXT 8 17
THE RICHEST MAN IN THE WORLD 17
TEXT 9 19
PROCTER & GAMBLE 19
TEXT 10 20
FREEPLAY 20
TEXT 11 21
HI-FRY - THE SONY STORY 21
TEXT 12 22
HALLMARK CARDS, INC 22
TEXT 13 25
GUCCI 25
TEXT 14 27
IKEA 27
TEXT 15 29
TETRA PAK 29
TEXT 16 31
INSTANT COFFEE 31
TEXT 17 32
TEA HISTORY AND DEVELOPMENT 32
TEXT 18 34
PRESENTING A NEW PRODUCT 34
TEXT 19 36
MANAGING INTERNATIONAL RETAILING 36
TEXT 20 38
DAEWOO AND THE ART OF CUSTOMER FOCUS 38
TEXT 21 40
BENSON FACES UNCERTAIN FUTURE 40
TEXT 22 42
SETTING UP A BUSINESS 42
TEXT 23 44
SOME TIPS ON STARTING YOUR BUSINESS 44
TEXT 24 45
NEW KIDS ON THE BUSINESS BLOCK 45
TEXT 25 47
THE SOUTH SEA BUBBLE 47
TEXT 26 48
TULIPOMANIA 48
TEXT 27 49
THE WALL STREET CRASH 49
TEXT 28 50
CASH 50
TEXT 29 52
TRAVELLER’S CHEQUES 52
TEXT 30 54
THE FINANCIAL SYSTEM AND PEOPLE 54
ЛИТЕРАТУРА: 56
Устинова Н.А.
Сборник текстов для студентов заочной формы обучения
по английскому языку
Составитель
Устинова Н.А.
Компьютерный набор Брусилова А.М.
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