- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
1. Combine a word or expression from a with one from в.
A B
a
partner
finance
a
business
hurdles
the
challenge
a
risk
a
request
2. Read the following statements about the article and indicate whether they are true or false.
1. Dylan Wilk, who founded Gameplay at the age of 20, retired three years later after
becoming a millionaire.
2. Gameplay is the largest British retail chain specialising in computer games.
3. Over ten percent of new businesses are started by people under the age of 25.
4. Tom Hartley inherited most of his money.
5. Andrew Collins set up his company with his chemistry teacher.
6. Shell offers loans to young entrepreneurs.
7. Entrepreneurs in their early 20s are more likely to succeed than older people who go into business for themselves
8. Many banks are reluctant to provide financing to youngsters.
9. The bank accepted Gulam Kadir's loan application because his business concept was unusual for a young person.
10. Some customers like doing business with young entrepreneurs as they are more flexible.
3. Translate the text. Text 25
Read the text and do the tasks follow.
The south sea bubble
The South Sea Bubble is the name given to a speculation in 1720, and associated with the South Sea Company in London. People bought shares in the company expecting to make a huge profit, but the boom in shares collapsed and many investors lost all their money.
The South Sea Company was founded in 1711 to trade with Spanish America. The company's stock offered a guaranteed interest of 6% and sold well. Unfortunately, however, Spain allowed the company to send only one ship a year to trade in the area.
The first voyage in 1717 was a success. Then King George I became governor of the company in 1719. This created confidence in the business, and soon it was paying 100% interest.
In 1720, there was a boom in the South Sea Company's shares because it agreed to take over the country's national debt. It expected to get back its money by increased trade and a rise in the value of its shares.
The shares did, in fact, rise dramatically. The stock of the company, which had been around £128 in January 1720, reached £1,000 in August. However, by September the market had collapsed, and the price fell back to £124. Eventually, with the support of the Government, the shares levelled off at around £140.
The Sourh Sea Bubble had burst and it led to an economic depression in the country.
1. Find the words or phrases in the text which are similar in meaning to the definitions below.
1. a very large amount of money ______________.
2. set up ______________.
3. sudden increase in buying and selling ______________.
4. to accept responsibility for ______________.
5. go up very fast ______________.
6. in the end ______________.
7. remained stable ______________.