1. True or False?

1. The company was set up in a small village in Sweden.

2. Ingvar Kamprad used his savings to establish his own business.

3. IKEA originally sold children’s toys.

4. When a furniture showroom was opened the customers could see and touch furnishing before ordering for the first time.

5. IKEA started designing its own furniture after suppliers’ boycott.

6. The first store outside Scandinavia was opened in the USA.

7. The first IKEA store was opened in Russia in 2000.

2. Answer the question.

1. Who is the founder of IKEA?

2. What is the core business of the company?

3. How many stores does the company own?

4. How many people does the company employ?

5. Who is the President of the company?

6. What’s the company philosophy?

7. How many stores are there in Russia?

8. How does the company advertise its furniture in Russia?

3. Translate the text. Text 15

• Read the information about the company and do exercise that follow.

Tetra pak

Tetra Pak is a world famous Swedish company. Its main activities are processing and packaging food products, production of liquid food processing equipment, plant engineering and cheese manufacturing equipment.

Tetra Рак has 77 subsidiaries in different countries of the world, 65 plants producing packaging material, and 10 enterprises for assembling packaging machines.

Central management of the Company is conducted from three regional head offices: Tetra Рак Americas in Atlanta (State of Georgia), Tetra Рак Europe and Africa in Lausanne (Switzerland) and Tetra Рак Asia in Singapore. 21,100 people are the employees of the company. Over 285 million Tetra Рак cartons are sold in 165 countries daily. Sales in 2003 exceeded 105,000 million packages. It amounted to 7,335 billion euro.

Here are some facts from the history of the company.

1877 - At a milk farm near Dalarna in Sweden Gustaf de Laval, a young engineer, invents a separator, i.e. a machine able to continuously separate cream from milk.

1879 - Gustaf de Laval presents the separator to the public.

1885 - De Laval's invention is taken as a basis for the foundation of AB Separator firm.

1890 - Clemens von Bechtolsheim develops and takes out a patent for first models of the so-called "alpha plates", which are the very heart of a separator.

1897 - The separator's image becomes the first trademark of AB Separator firm.

1915 - AB Separator becomes the world's leading company in the production of separators.

1929 - Swedish entrepreneurs Erik Wallenberg and Ruben Rausing establish Akerlund &Rausing for milk packaging.

1933 - Ruben Rausing buys out his partner's share in the enterprise and becomes an individual proprietor of the company, which begins playing an active role in Swedish packaging industry due to the introduction of new original technologies.

1944 - Rausing invents a famous tetrahedron-shaped carton and develops a method of continuous milk packaging.

1950 – Akerlund & Rausing changes its name for Tetra Раk, which becomes soon an embodiment of advanced technology and commercial success in the world of processing and packaging food products.

1952 - The first machine for tetrahedron-shaped cartons is delivered to Lundaortens Mejeriforening for packaging cream in 100 ml cartons.

1954 - The export of machines for milk packaging to different countries in the world commences.

1961 - An aseptic variant for long-life milk in tetrahedron-shaped carton appears.

1963 - AB Separator changes its name for Alfa Laval AB and soon becomes the world's leader in the sphere of dairy products processing technology.

1989 - International Nutrition Institute names the Tetra Раk technology the most significant invention in food industry in the previous 50 years.

1991 - Tetra Раk and Alfa Laval merger takes place.

1992 - Tetra Раk expands into production of liquid food processing equipment, plant engineering, and cheese manufacturing equipment.