Менеджмент

УДК 796.062:330+811.111(075) ББК 65.290-2+81.2 Англ

Ж87

Рекомендовано к изданию редакционно-издательским советом БГУФК

Ре ц е н з е н т ы:

М.М. Еншин, канд. философ. наук, доцент, зав. кафедрой менеджмента спорта и туризма БГУФК;

Ю.Н. Макаров, ст. преподаватель кафедры иностранных языков

Жулкевская, Г.В.

Ж87 Менеджмент и маркетинг в спорте = Sports management and marketing : пособие / Г.В. Жулкевская, С.Р. Сенько ; Белорус. гос. ун-т физ. культуры. – Минск : БГУФК, 2008. – 120 с.

ISBN 978-985-6902-15-7.

Данное пособие соответствует требованиям программы по иностранному языку для неязыковых вузов. Представленный в издании материал преследует цель комплексного овладения всеми видами и различными аспектами речевой деятельности, дает возможность приобрести знания и навыки по английскому языку, необходимые для успешного выполнения профессиональных функций в сфере спортивного менеджмента и маркетинга, обогатить обучаемых специальной лексикой и содействовать профессионально ориентированному обучению иностранному языку.

Предназначено для студентов, продолжающих изучать английский язык в учебных заведениях физкультурного профиля и самостоятельно.

УДК 796.062:330+811.111(075) ББК 65.290-2+81.2 Англ

ISBN 978-985-6902-15-7 © Жулкевская Г.В., Сенько С.Р., 2008

©Оформление. Белорусский государственный университет физической культуры, 2008

Предисловие

Настоящее пособие предназначено для студентов Белорусского государственного университета физической культуры, обучающихся по направлению специальности «Спортивно-педагогическая деятельность (менеджмент в спорте)» и продолжающих изучение английского языка на основе базового курса вуза. Оно отражает направленность обучения и преследует цель комплексного овладения всеми видами и различными аспектами речевой деятельности в объеме требований существующей программы по иностранному языку для неязыковых вузов. Предлагаемый в издании материал нацеленнапрофессиональноориентированноеобучение,учитстудентов видеть в иностранном языке средство получения, расширения и углубления знаний по специальности и самостоятельного изучения, показывает возможность использования английского языка.

Приступить к работе с пособием следует после того, как студент усвоит базовый курс.

Данное издание построено по тематическому принципу, состоит из 7 циклов (units). Каждый цикл включает список новых лексических единиц активного словаря, четыре текста для четырех видов чтения (изучающего, ознакомительного, просмотрового и поискового), диалог, направленный на аудирование, развитие понимания и выработку навыков и умений устной речи. Каждый цикл завершается ролевой игрой и заданиями для приобретения навыков в письменной речи.

Выбор текстов обусловлен коммуникативными целями обучения. Все они носят познавательный характер. Упражнения составлены таким образом, чтобы студенты не только усвоили терминологическую лексику и раскрыли содержание прочитанного, но и нашли точки соприкосновения со своими профессиональными интересами.

Пособие построено на лексическом и грамматическом материале, необходимом для чтения и понимания оригинальной литературы по спортивному менеджменту и маркетингу. Разнообразие упраж-

нений дает преподавателю возможность варьировать учебную работу на занятии в зависимости от уровня подготовки по английскому языку студентов конкретной академической группы.

Пособие обогащает словарный запас обучаемых специальной лексикой, активизирует и систематизирует знания, умения, навыки, полученные на ранних стадиях изучения.

PART I. SPORTS MANAGEMENT

Unit 1. Building a Business

Pre-reading activities

I. Listen to your teacher’s reading and mark the stressed syllable in the following words:

II. Check if these topical words and key phrases are known to you. If not, try to memorize them:

Pre-reading discussion

III. Discuss with your group-mates before you read the texts:

– what ways to get into business you know.

Reading

Task I. Read Text A to know the possible forms of business.

TEXT A

Building a Business

Suppose you have decided to join the ranks of business owners. What are your chances for success? You may have heard some depressing

statistics about the number of new companies that fail. Some reports say your chances for success are only one in three. However if you decided to take the risk there are several ways to get into business.

Youcanstartfromscratch1,buyanexistingfirmorobtainafranchise. Starting from scratch is the riskiest and the most difficult option. Try to reduce the risk by choosing a field where you have an advantage based on experience, interests, knowledge or contacts. If possible work for a while in a business similar to the one you hope to start. Do plenty of researchtotestyouridea.Discussyourplanwithalawyer,anaccountant, a banker.

Buying an existing business reduces the risks considerably. When you buy a business you don’t have to go through the painful period of building a reputation, establishing a clientele and training employees.

Obtaining a franchise is another alternative. The franchiser’s name, product and system are already established. Although good franchises are generally very expensive, your chances for success are excellent.

Once you have identified a promising opportunity, you need to decide on the form of business you will use. You can choose a sole proprietorship, a partnership or a corporation.

A sole proprietorship is a business owned by just one person. It has a number of advantages. It is the easiest form of business to start with limited funds. All you have to do to start a sole proprietorship is to open your doors and start selling your goods or services. Its second advantage is independence. You work for yourself. You can make your own decisions and see directly the results of your efforts and keep all the profits. Secrecy is another benefit of sole proprietorship.You don’t share your plans with anyone. The main disadvantages of sole proprietorship are limited profit potential and starting resources.

A partnership is a legal association of two or more persons as coowners of a business. Like proprietorships, partnerships are easy to form. But a partnership has greater profit potential than a proprietorship. Among the disadvantages of partnership are interpersonal and management problems.

A corporation is a legal “person” and it is owned by shareholders. Of all the forms of business ownership it is by far the most significant in termsofmoney,sizeandpower.Becausecorporationshavemanyowners

they have a special organizational structure. In a newly formed corporation the shareholders elect a board of directors which may have from 3 to 35 directors. The board has the power to vote on management decisions butmostoftenitsimplyapprovestheirrecommendations.The realpower in a corporation often lies with the chief executive officer, or CEO, who is responsible for establishing the policies of the company. No other form of business ownership can compare with corporation in bringing together money, resources, talent and creating wealth.

The best form of business depends on your circumstances: your financial situation, the type of business you’re starting, the number of employees, the risks involved and your tax position.

Notes:

1 to start from scratch – начать с нуля.

Vocabulary and Speech Exercises

IV. Work individually or with a group-mate to answer these questions:

1.What forms of business are discussed in the text?

2.What does the best form of business depend on?

3.How can the risk of starting a business from scratch be reduced?

4.Why is buying an existing business safer?

5.Why are one’s chances for success excellent if a franchise is obtained?

V. Mark the following as true or false. Correct the false sentences:

1.Reports say that chances to join the ranks of business owners are rather high.

2.Thereisonlyonewaytobecomeabusinessman.Itistostartabusiness from scratch.

3.To start from scratch is the least difficult way to start a business.

4.Buying an existing business is a more reliable way to start one’s own business.

5.To reduce the risk a future businessman should work in a business similar to the one he wants to open.

6.Ofallformsofbusinessownershipapartnershipisthemostsignificant from the point of view of money, size and power.

7.Which form of business to choose depends on one’s personal circumstances.

VI. Match the words with the dictionary definitions:

VII. Add these words and word combinations to the word map:

consulting a lawyer; doing plenty of research; corporation; establishing a clientele; consulting a banker; obtaining a clientele; sole proprietorship training employees; building a reputation; starting from scratch; consulting an accountant; partnership; buying a business.

BUILDINGABUSINESS

VIII. Complete the following sentences using suitable words and word combinations from the word-box:

toreducetherisk,toobtainafranchise,tobuildareputation,tostartfrom scratch, to buy a business, to get into business, partnership, corporation, sole proprietorship, franchising, legal person, to take the risk

1.The three basic ways to get into business are ... , ... , ... .

2.Many people want ... but their chances for success are only one in three.

3.Yourexperience,knowledgeandcontactswill...ofstartingabusiness from scratch.

4.Who will ... and start producing exercisers?

5.Every company is ... .

6.ADIDAS has already ... of one of the leading manufacturers of sportswear.

7.Alegal association of two or more persons is known as ... .

8.Abusiness owned by one person is called ... .

9.The most significant from the point of view of money, size and power is ... .

10. ... is a system for distributing products or services through resellers called franchisers.

IX. Fill in the prepositions where necessary:

1.If you have decided to join ... the ranks of businessmen your chances

... success are quite high.

2.There are several ways to get ... business.

3.Try to reduce the risk ... choosing a field where you have an advantage.

4.It is good to work ... a while in a business similar ... the one you hope to start.

5.When you buy a business you don’t have to go ... a period of building a reputation.

6.It is necessary to decide ... the form of business you will use.

7.The best form of business depends ... your financial situation.

8.A corporation is the most significant ... terms ... money, size and power.

X. Describe the following forms of business:

–a sole proprietorship;

–a partnership;

–a corporation.