Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:

Менеджмент

.pdf
Скачиваний:
16
Добавлен:
28.03.2016
Размер:
753.42 Кб
Скачать

Менеджмент и маркетинг в спорте

61

 

 

Task IV. Read Text D to know the qualities the best candidate for the job should possess.

Text D

The Interview Process

Job interviews have a dual purpose: to achieve the company’s objectives and to achieve the applicant’s objectives. The main objective of the company is to find and hire the best person for the job. The main objective of the applicant is to find and get the job which is best suited for his/her goals and capabilities.

In general an interviewer should look for a person who will fit in with the company and who has the education, experience and personal characteristics needed to do the job.

Physical appearance is usually the first standard you should judge the applicant on. A neat look is important in any company. Other aspects of appearance that make a good impression are straight posture, direct eye contact, a firm but gentle handshake, a pleasant smile and a friendly tone of voice.

Age may be a factor too.

Applicant’s interests and hobbies indicate how well a person will fit in with the company.

So are such qualities as courtesy and sincerity, willingness to learn. During the interview both the candidate and the employer should try to make a good impression. It’s helpful if both parties have a list of

specific questions.

When you are planning the interview bear in mind that the purpose of the questions is threefold:

– to get information;

– to motivate the interviewee to respond honestly;

– to create a good working relationship with the other person. When it is time for the interview be sure that the location is pleasant,

comfortableandfreeofdistractions.Thefirstfewminutesshouldbeused to develop a relaxed atmosphere. For example, you may offer a person a cup of coffee or a soft drink or chat about neutral matters: the traffic, the weather. Smile and be pleasant and try to make the other person feel at home.

62

Sports management and marketing

 

 

Comprehension and Speech Exercises

XXII.Reread paragraph 1. Which is the “key” sentence expressing the main idea of paragraph 1? Find the “key” of paragraph 1.

XXIII.Reread paragraph 2. What heading can you give to the paragraph? Which suits best in your opinion?

1. Personal characteristics of candidates.

2. The role of personal qualities in selection process.

XXIV.Rereadparagraph3.Itisabouttheroleofafriendlyatmosphere during the interview. Find and read aloud the sentences that disclose this role.

XXV.Speak about the most important information for your future work you have learned from the text.

Listening and Speaking

I.Listen to the dialogue and trade the roles. Follow the tape-script if necessary.

Dialogue: Applying for a Job

Interviewer. Good morning, Mr. Smith. Take a seat, please. I’m Larry Brown, Personnel Manager of Corma Inc.What can I do for you?

Applicant. Good morning, Mr. Brown. I read an advertisement of your firm in yersterday’s “The Toronto Star”. You need a gym attendant, so I sent an application and I am here.

I. Have you worked as a gym attendant?

A.I am sorry to say but I haven’t. But I have studied fitness and motor rehabilitation at a physical training college. So it means that theoretically I should know something.

I. Oh, yes. I remember now. That’s very good. Do you speak any foreign language?

A.To a certain extent, yes. I know fairly well Spanish and German a little.

Менеджмент и маркетинг в спорте

63

 

 

I. That’s not bad. We really need German very much.

A.I can keep on my studies of German. I’ll go to some evening classes. I. Fine.

A.If you can’t take me as a gym attendant, I could be on probation1 for a time first.

I. Well, I think you’ll have to learn quite a lot at first. A.I’m willing to do that.

I. Well, now… Where have I put your application… Oh, here it is. You see, we need a curriculum vitae (c.v.) and two photographs.

A.I’ll bring them as soon as I can.

I. That’s good. Can you start next Monday? A.Yes, of course.

I. Then I’ll see you next Monday at 9.00 sharp. A.Thank you. Good-bye.

I. Good-bye.

Notes:

1 to be on probation – проходить испытательный срок.

Below find some questions often asked during interviews. Put them in the order you would ask them if you were the interviewer. Then add some questions of your own.

1. Why do you think you are suited for the job?

2. Why do you think you’ll like this particular type of job? 3. What type of boss do you prefer?

4. What have you done that shows initiative and willingness to work? 6. How do you feel about overtime work?

7. Do you prefer working with others or by yourself?

8. What things about this job do you think you would find difficult?

Act out a similar dialogue using the above questions.

II.Imagine that you are responsible for hiring the personnel for a newly organized fitness club. Use the material of the Unit to describe the situation (the structure of the club, your approaches to selection of the candidates, etc.).

64

Sports management and marketing

 

 

Writing

I.Fill in the application form:

APPLICATION FORM

FOREST ROAD

POSITIONAPPLIED FOR

Surname

 

 

 

Christian

 

 

 

 

 

Name

 

 

 

 

 

 

 

 

 

PrivateAddress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

 

 

 

Date of birth

Age

Private:

 

 

 

 

 

 

 

Business:

 

 

 

 

 

 

 

Nationality

 

 

Place of birth

Marital Status

Number of children

Height

Do you hold a current

andAges

 

Weight

Driving License?

 

 

 

 

 

 

 

 

Interests:

 

 

 

 

 

Notice period to present

Hobbies:

 

 

 

 

 

Employer

 

 

 

 

 

 

 

FULL-TIMEAND FURTNER EDUCATION

 

 

 

 

 

 

 

 

 

 

Dates

School, College, University

 

Subjects, Examination

 

Results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

QUALIFICATIONS:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SPECIALCOURSES:

 

 

 

 

 

 

 

 

 

 

Dates

 

 

Type, Duration, Examination Results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Менеджмент и маркетинг в спорте

65

 

 

Unit 4. Equipping Company Office

Pre-reading activities

I.Listen to your teacher’s reading and mark the stressed syllables:

equipment

n

production

n

portable

a

undoubtedly adv

reproduction n

calculator

n

processing

n

distribution

n

keyboard

 

n

variety n

 

 

storage

n

 

device n

 

n

function

n

 

message

n

 

typewriter

reference

n

 

cabinet

n

 

appropriate a

summarize

v

subtract

v

 

divide v

n

multiply

v

 

hardware n

 

software

II.Check if these topical words and key phrases are known to you. If not, try to memorize them:

1. equip v

n

оборудовать, оснащать

equipment

оборудование, приборы

office equipment

оборудование офиса

syn. office machines

 

office tools

 

2. machine n

 

устройство, прибор, аппарат

syn. device

 

 

equipment

оргтехника

office machine(s)

portable machine

портативное устройство

desk-top machine

настольное устройство

dictation machine

диктофон

key-board machine

устройство с клавиатурой

3. produce v

n

готовить (информацию)

production

подготовка (информации)

reproduce

v

воспроизводить (информацию)

reproduction n

воспроизведение (информации)

reproduction equipment

копировальная техника

4. process v

n

обрабатывать

processing

обработка

word processing

программы редактирования текста

66

 

Sports management and marketing

 

 

 

5. refer v

n

ссылаться, относиться

reference

ссылка

6. store v

 

(со)хранить, накапливать

storage n

 

(со)хранение, накапливание

storage equipment

оборудование для хранения (нака-

7. carbon paper

пливания) информации

копировальная бумага

8. type v

n

печатать на пишущей машинке

typewriter

пишущая машинка

typing pool

машинописное бюро

typist n

 

машинистка

9. datum (pl. data) n

данные, факты, информация

data processing

обработка данных

10.add v

 

складывать, находить сумму

11. subtract v

вычитать

12.multiply

v

умножать

13.divide v

n

делить

14.hardware

аппаратное обеспечение

15.software

n

программное обеспечение

16.mainframe computer

компьютер обычных размеров

17.extranet

n

экстранет

Pre-reading discussion

III. Discuss with your group-mates before you read the text:

what office equipment you know;

what your idea of a well-equipped office is.

Reading

Task I. Read Text A and comment on what the jack of all trades of the modern office is.

TextA

Equipping Company Office

As soon as you have decided to build your own business it is necessarytoequipyouroffice.Todayofficeequipmentisahottopic.Ofcourse

Менеджмент и маркетинг в спорте

67

 

 

you have heard a lot about information processing, electronic offices and changes in telephone system.

It is not an easy task to describe briefly a wide range of office machines that exist now. These machines are mostly used for production, reproduction and storage of information (message).

Production equipment includes portable and desk-top dictation machines, calculators, keyboard devices such as typewriters, word processors, small business computers. The old good typewriter was not long ago the basic office tool and in the hands of a trained typist or secretary could produce a letter or a report that looked quite professional.

Most business information is copied in some way as it is often important to have in the file for future reference. For many years carbon paper was considered the only means to make copies. The most common type of reproduction equipment now is xerox. Computerized equipment, the jack of all trades 1 of the modern office, can also be used to reproduce documents.

It is hard to imagine how the world economy could be developed without telephone, fax, telex that speed up communication.

Information and data often need to be saved for later reference. The most common and least complicated type of storage equipment is a file cabinet. Some information may also be stored on magnetic discs, tapes or in the computer.

In modern business the problem is not how to get enough information but how to sort out the most important and up-to-date one2. If managers got information from all sources they would be unable to interpret it quickly enough to take appropriate actions 3. Most businesses try to avoid this problem by employing computer-based information systems. Computers make it easier to collect, summarize and analyze data. The computer’s speciality is data processing, i.e. performing specific operations on data: adding, subtracting, multiplying and dividing numbers, comparing and remembering them. Physical component of a computers is called hardware.

There are three major types of computers: mainframe computers, minicomputers and microcomputers. Mainframe or large-scale computers store large quantities of data. Computers of intermediate size and cost are called minicomputers. The smallest and least expensive computers

68

Sports management and marketing

 

 

are microcomputers also known as personal computers (PCs). They are widely used in small business.

Aset of instructions that tell computer hardware what to do is a computer programme. Collectively computer programmes are known as software. Many companies have staff of programmers who write software for their needs. Computer programmes may also be bought ready-made.

Some more modern techniques are laptops, the Internet, Extranet, e-mail or computerized message distribution.

So what remains for you is to put the equipment together and make it work for your business.

Notes:

1 jack of all trades – мастер на все руки.

2 to sort out the most important and up-to-date one – выделить самую важную и све-

жую.

3 to take appropriate actions – предпринять соответствующие действия.

Vocabulary and Speech Exercises

IV. Work individually or with a group-mate to answer these questions:

1.Why is office equipment a hot topic today?

2.What functions do the existing office machines fulfill?

3.Is the old typewriter out of use now?

4.Why is most business information copied at present?

5.How can information and data be saved today?

6.How do most of businesses solve today the problem of quick interpreting of the data?

7.What is data processing?

8.What is called computer hardware?

9.What are the three major types of computers?

10.What is known as computer software?

V. Mark the following as true or false. Correct the false sentences:

1.The basic office reproduction equipment is still a typewriter.

2.At present carbon paper is the only means to make copies.

3.E-mail speeds up communication.

Менеджмент и маркетинг в спорте

69

 

 

4.Afile cabinet is a more complicated equipment than a computer.

5.A fax machine makes it easier to collect, summarize and analyze data.

6.PCs are the least popular and the most expensive computers.

7.Physical component of computers is called software.

8.Aset of computer programmes is known as hardware.

VI. Match the words with the dictionary definitions:

hardware

 

facts, information;

 

software

 

combining numbers into an equivalent simple quantity

data

 

or number;

 

taking away by deducting;

adding

 

taking a given number of times;

subtracting

 

finding out how often one number is contained in

multiplying

 

another;

 

physical component of a computer;

dividing

 

a set of instructions for the hardware.

 

VII. Add these words and word combinations to the word map:

word processor; typewriter; Xerox; сalculator; carbon paper; file cabinet; portable dictation machine; disk; tape; desk-top dictation machine; microcomputer; mainframe computer.

 

OFFICE EQUIPMENT

 

PRODUCTION

 

REPRODUCTION

_____________

 

_______________

_____________

STORAGE

_______________

_____________

_____________

_______________

 

_____________

 

 

_____________

 

VIII. Say, what it is for. Complete the sentences:

 

1. Atypewriter is for typing letters and documents.

 

2.

Afax machine is

.

3.

Afile cabinet is

.

70

Sports management and marketing

 

 

4.

Word processor is _______________________________________.

5.

Aportable dictation machine is .

6.

Acalculator is

.

7.

Afile is

.

8.

Amainframe computer is

.

IX. Fill in the prepositions where necessary:

1.There is a wide range ... office equipment that can work ... business.

2.Alot of information can be stored ... disks.

3.The world economy can hardly be developed ... computers.

4.Most business information is stored ... future reference.

5.Telephone, telex and fax speed ... communication.

6.Computers ... intermediate cost and size are called minicomputers.

7.Computer programmes may be bought ... ready-made.

8.Microcomputers are also known ... personal computers (PCs).

X. Describe your future office: draw a plan and show where you are going to put everything.

Task II. Read Text B to know about the current online sporting technologies.

Text B

Sports Online – Today’s Technologies

Remember:

spectatorship n зд. посещение web site n – сеть, веб-сайт

update v – обновлять, модернизировать air time – эфирное время point-to-point – одноканальный point-to-multipoint – многоканальный

Introduction of new technologies has considerably changed nearly every aspect of sport. For example, technological development during the Industrial Revolution contributed to the dominance of team sports in modern society. Prior to that time sport could be divided into two categories: “elite” and “folk”. “Elite” sports like polo riding and hunting were for upper-class people with a lot of leisure time. “Folk” sports