Менеджмент

D.H. So, you handle PR as well? F.W. Yes, yes.

D.H. I see...

F.W. It is a department of about fifty people. So what I am responsible for, it is profit.

D.H. Really? You’re in charge of the profit centre?

F.W. Right.Well, there are two sides of the job.There is a budget, which covers: advertising and cost of producing leaflets, and that’s the cost side. But each programme has got a sales target in terms of the number of holidays sold. So, the responsibility for achieving these targets is with me, or my department.

D.H. Yes, I see.

F.W. To be exact, it’s a sale and a load factor that are important, which meansthatyou’vegottofillacertainnumberofseatsoneveryflight to cover your costs. And this leads to profit. But if the marketing department puts the wrong programme on sale and it doesn’t sell, that will affect the profit.

D.H. Yeah.

F.W. This profit responsibility is actually shared with three other main line directors who control large areas of costs.

Actoutasimilardialogue.Taketurnsinaskingandansweringquestions about your responsibilities as a basketball (football, ice-hockey) team manager.

II. Test yourself. Study this check-list and evaluate your potential as a manager:

1.If there is an unpleasant job that has to be done, I will:

a)do it myself;

b)give it as a punishment to someone;

c)hesitate to ask a lower-level employee to do it;

d)ask someone to do it.

2.If my boss criticizes me, I will:

a)feel bad;

b)show the boss where he/she is wrong;

c)try to learn from the criticism;

d)apologize for being stupid.

3.If an employee doesn’t work as he/she should, I will:

a)let him make mistakes;

b)help him/her;

c)put off (откладывать) firing the employee as long as possible;

d)get (избавиться) rid of the employee as quickly as possible.

4.If my salary increase is not as large as I expected, I will:

a)tell the boss;

b)keep quiet;

c)say nothing but show my dissatisfaction in other ways;

d)ask the boss why it isn’t larger.

5.If a lower-level employee continues to ignore my instructions, I will:

a)try to give him/her something else to do;

b)keep telling the employee until the job is done;

c)tell the employee that if he/she doesn’t do the job right the next time, there won’t be a next time;

d)try to explain in a different way.

6.If the boss rejects (отвергает) a good idea of mine, I will:

a)ask why;

b)go away and feel bad;

c)try to bring the idea again later;

d)think about joining the competitors.

7.If a co-worker criticizes me, I will:

a)give him/her back twice;

b)avoid him/her in the future;

c)try to determine whether the criticism was right;

d)worry that the co-worker doesn’t like me.

8.If someone tells a joke which I don’t understand, I will:

a)laugh with the rest;

b)tell him/her that this is a lousy (скверный) joke;

c)tell him/her that I don’t understand the joke;

d)feel stupid.

9.If someone points out a mistake I have made, I will:

a)deny it;

b)feel guilty;

c)say, that everybody makes mistakes;

d)dislike the person.

10. If I have to talk to a top manager, I:

a)can’t look the person in the eye;

b)will feel uncomfortable;

c)will get a little nervous;

d)will enjoy the interchange.

11. If a lower-level employee asks me for a favour, I will:

a)sometimes grant it, sometimes not;

b)feel uncomfortable if I don’t grant it;

c)never grant any favours;

d)always give in.

Here is how to score.The best selected answers are: 1 – a; 2 – c; 3 – b; 4 – d; 5 – d; 6 – a; 7 – c; 8 – c; 9 – c; 10 – d; 11 – a. If you have 29 points, your potential as a manager is excellent.

III. Imagine that you are going to manage a sports club. Use the material of the Unit to describe the situation (the structure, the staff, the responsibilities, etc.).

Writing

1. Learn the following names of track-and-field competition managers:

Management Officials – директорат соревнований

Competition Director – директор соревнований

Meeting Manager – менеджер соревнований Technical Manager – технический менеджер

Event Presentation Manager – менеджер, отвечающий за проведение соревнований по данному виду

Competition Officials – судейская коллегия

Referee for Track Events – рефери по беговым видам

Referee for Field Events – рефери по техническим видам

Referee for Combined Events – рефери по многоборью

Referee for Events outside the stadium – рефери по видам, проводи-

мым вне стадиона

Referee for the Call Room – рефери, отвечающий за место сбора участников

Chief Judge and an adequate number of Judges for Track Events – стар-

ший судья и соответствующее количество судей по беговым видам

Chief Judge and an adequate number of Judges for each Field Event –

старший судья и соответствующее количество судей на каждый технический вид

Chief Judge and five Judges for each Track Race Walking Event – стар-

ший судья и пять судей по каждому из видов спортивной ходьбы, проводимых на стадионе

Chief Judge and eight Judges for each Road Race Walking Event – стар-

ший судья и восемь судей по каждому из видов спортивной ходьбы, проводимых вне стадиона

Recorder – секретарь

Posting Board Operator – оператор, отвечающий за карточки предупреждений

Chief Umpire – судья на дистанции

Chief Timekeeper – старший хронометрист

Start Coordinator – координатор старта Starter – стартер

Recaller – судья, отвечающий за возврат спортсменов при фальстарте

Starter’sAssistant – помощник стартера

Chief Lap Scorer – старший счетчик кругов Lap Scorer – счетчик кругов

Competition Secretary – секретарь соревнования

Chief Marshal – старший комендант соревнования Marshal – комендант соревнования

Wind Gauge Operator – оператор по измерению скорости ветра Chief Photo Finish Judge – старший судья на фотофинише

Assistant Photo Finish Judge – помощник судьи на фотофинише MeasurementJudge(Electronics)–измеритель(электронныеизмерения) Chief Call Room Judge – старший судья, отвечающий за место сбора участников

Call Room Judge – судья, отвечающий за место сбора участников

Additional Officials – дополнительные судьи Announcer – информатор

Statistician – статистик

Official Surveyor – официальный измеритель

Unit 3. Managing Human Resources

Pre-reading activities

I. Listen to your teacher’s reading and mark the stressed syllable in the following words:

II. Check if these topical words and key phrases are known to you. If not, try to memorize them:

Pre-reading discussion

III. Discuss with your group-mates before you read the texts:

– what usual ways of recruiting staff you know.

Reading

Task I. Read Text A to know how candidates for jobs are looked for.

Text A

Recruiting Staff

If you are going to have a successful business you must understand how to manage one of the business most important resources, people.

Already in the 1970’s business owners in the USA began to realize that with the right people in the right jobs their business can achieve steady growth.