- •CONTENTS
- •PREFACE
- •Content—Benefits for Students
- •Content—Benefits for Instructors
- •Features of the Book for Students and Instructors
- •Supplementary Materials
- •Acknowledgments
- •What Is Hospitality Management?
- •The Manager’s Role in the Hospitality Industry
- •Why Study in a Hospitality Management Program?
- •Planning a Career
- •Employment as an Important Part of Your Education
- •Getting a Job
- •Employment at Graduation
- •The Outlook for Hospitality
- •Summary
- •Managing Change
- •Demand
- •Supply
- •Workforce Diversity
- •The Impact of Labor Scarcity
- •Summary
- •The Varied Field of Food Service
- •The Restaurant Business
- •The Dining Market and the Eating Market
- •Contemporary Popular-Priced Restaurants
- •Restaurants as Part of a Larger Business
- •Summary
- •Restaurant Operations
- •Making a Profit in Food Service Operations
- •Life in the Restaurant Business
- •Summary
- •Chain Restaurant Systems
- •Independent Restaurants
- •Franchised Restaurants
- •Summary
- •Competitive Conditions in Food Service
- •The Marketing Mix
- •Competition with Other Industries
- •Summary
- •Self-Operated Facilities
- •Managed-Services Companies
- •Business and Industry Food Service
- •College and University Food Service
- •Health Care Food Service
- •School and Community Food Service
- •Other Segments
- •Vending
- •Summary
- •Consumer Concerns
- •Food Service and the Environment
- •Technology
- •Summary
- •The Evolution of Lodging
- •Classifications of Hotel Properties
- •Types of Travelers
- •Anticipating Guest Needs in Providing Hospitality Service
- •Service, Service, Service
- •Summary
- •Major Functional Departments
- •The Rooms Side of the House
- •Hotel Food and Beverage Operations
- •Staff and Support Departments
- •Income and Expense Patterns and Control
- •Entry Ports and Careers
- •Summary
- •The Economics of the Hotel Business
- •Dimensions of the Hotel Investment Decision
- •Summary
- •The Conditions of Competition
- •The Marketing Mix in Lodging
- •Product in a Segmented Market
- •Price and Pricing Tactics
- •Place—and Places
- •Promotion: Marketing Communication
- •Summary
- •The Importance of Tourism
- •Travel Trends
- •The Economic Significance of Tourism
- •The United States as an International Tourist Attraction
- •Businesses Serving the Traveler
- •Noneconomic Effects of Tourism
- •Summary
- •Motives and Destinations
- •Mass-Market Tourism
- •Planned Play Environments
- •Casinos and Gaming
- •Urban Entertainment Centers
- •Temporary Attractions: Fairs and Festivals
- •Natural Environments
- •On a Lighter Note. . .
- •Summary
- •Management and Supervision
- •The Economizing Society
- •The Managerial Revolution
- •Management: A Dynamic Force in a Changing Industry
- •What Is Management?
- •Summary
- •Why Study Planning?
- •Planning in Organizations
- •Goal Setting
- •Planning in Operations
- •The Individual Worker as Planner
- •Long-Range Planning Tools
- •Summary
- •Authority: The Cement of Organizations
- •Departmentalization
- •Line and Staff
- •Issues in Organizing
- •Summary
- •Issues in Human-Resources Management
- •Fitting People to Jobs
- •Recruiting
- •Selection and Employment
- •Training
- •Retaining Employees
- •Staff Planning
- •Summary
- •The Importance of Control
- •Control and the “Cybernetic Loop”
- •Tools for Control
- •Summary
- •Leadership as Viewed by Social Scientists
- •Why People Follow
- •Leadership Theories
- •Communication
- •The Elements of Leading and Directing
- •Developing Your Own Leadership Style
- •Summary
- •A Study of Service
- •Rendering Personal Service
- •Managing the Service Transaction
- •How Companies Organize for Service
- •Summary
- •INDEX
574 |
Chapter 17 Organizing in Hospitality Management |
Summary
Our description of organization began with a discussion of authority, its legal basis, and its acceptance by those supervised as a basis. The last of these led us to touch
on the informal organization and then authority and responsibility.
We then turned to departmentalization and the delegation of authority. Span of control is an approach used to determine the number of people that a manager can supervise directly, and span of managerial responsibility refers to the number of people with whom a manager routinely interacts. The five bases for dividing work (and authority over it) are function, product or service, geography, customer, and process. Authority also refers to line management and staff assistance, which we also described. We considered some of the issues in organization theory: functional staff authority, committees, bureaucracy (as defined by Weber), and ad hocracy (as defined by Toffler). We finished with two examples of flexible organizations, those of the large casino resort hotels in Las Vegas and of Walt Disney World in Orlando, Florida.
Key Words and Concepts
Authority |
Span of control |
Legal system |
Line authority |
Informal organization |
Line management |
Delegation |
Staff |
Departmentalization |
Committees |
Span of managerial |
Bureaucracy |
responsibility |
Ad hocracy |
Review Questions
1.Does an effective manager often use his or her legal basis for authority? Explain.
2.Describe how informal organizations in work groups operate.
3.What is the scalar principle?
4.Differentiate between span of control and span of managerial responsibility.
5.What are the five common bases for dividing work? Briefly describe each in regard to the hospitality industry.
6.What are some of the advantages and disadvantages of committees?
7.Outline Weber’s definition of bureaucracy.
8.What is meant by ad hocracy?
Summary 575
Internet Exercises
1.Site name: Hotel, Restaurant and Tourism Online Professional Trade Journals
URL: www.wku.edu/,hrtm/journal.htm
Background information: This Web page provides links to hospitality professional jour-
nals online and serves as a launch pad to retrieve information from these journals.
Exercises: Choose several of the online journals and search for recent articles on authority, informal organizations, departmentalization, delegation, span of control, reorganization, line-and-staff relationships, or any topic deemed appropriate by the instructor. Read the articles and lead a class discussion on the topic you have chosen. Describe how the articles supplement the information contained in the textbook. Be sure to provide the other students with the names of the journals where the information was found.
2.Site name: Free Management Library: Management Function of Organizing: Overview
of Methods
URL: http://www.managementhelp.org/orgnzing/orgnzing.htm
Background information: The Free Management Library provides easy-to-access, clut- ter-free, comprehensive resources regarding the leadership and management of yourself, other individuals, groups, and organizations. Content is relevant to the vast majority of people, whether they are in large or small for-profit or nonprofit organizations. Over the past ten years, the library has grown to be one of the world’s largest, best organized collections of these types of resources.
Exercises: Choose one of the “chapters” from the above Web site that is of interest to you. Lead a class discussion on the management function of “organizing” in an organization and describe why this information would be important to a hospitality manager.
Notes
1.Harold Koontz and Cyril O’Donnel, Management: A Systems and Contingency Analysis of Managerial Functions, 6th ed. (New York: McGraw-Hill, 1976), p. 379.
2.Jean Jacques Servan-Schreiber, The American Challenge (New York: Atheneum, 1968).
3.Leonard A. Schlesinger and James L. Heskett, “The Service Driven Company,” Harvard Business Review, September–October 1991, p. 77.
4.Cornell Hotel and Restaurant Administration Quarterly, May 1991, p. 94.
5.Michael G. Muller, Restaurant Industry Review (San Francisco: Montgomery Securities, January 1994), p. 48.
6.For a witty but telling analysis of the problems of “dysfunction” of bureaucracies, see C. Northcoat Parkinson’s book, Parkinson’s Law (Boston: Houghton Mifflin, 1957).
7.This example was originally based on a 1976 interview at what was then the MGM Grand. More recent interviews in 1989, 1991, 1994, and 1997, however, indicate that what was true at the Grand back then has now become a widely observed practice in casino resort hotels.
The Hospitality Industry
(Courtesy of Sodexho.)
C H AC HPTAEPRT EERI GOHNTE E N
Staffing:TheHumanHospitality-Resources
ManagementIndustry andinHospitalityYou
Management
The Purpose of this Chapter
ne of the major contributions made by Taylor and scientific management theory was the prin-
Ociple of fitting the right person to the job rather than hiring just whoever came along. Accordingly, modern hospitality management has developed effective procedures for selecting its employees. This trend has been helpful because personal service—and personal interaction with a guest— are crucial to our field. Since a hospitality firm spends somewhere between 20 and 40 percent of its revenue on direct and indirect wage costs, an understanding of the management function concerned with
managing human resources has become essential to the education of managers in our industry.
THIS CHAPTER SHOULD HELP YOU
1.Explain why job descriptions are important, and describe how they are developed.
2.Name the major internal and external sources for identifying prospective employees, and list the advantages of each source.
3.Describe the selection and employment process and its major component activities of information gathering, induction, and training.
4.Outline the general procedure of staff planning, and identify and describe the major tools used in that process.