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Файл:пособие ENGLISH ON ECONOMICS AND MANAGEMENT.doc
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- •Part I unit 1. Jobs and occupations
- •Vocabulary
- •1. Read and remember the following words and word combinations. Before you start doing other exercises, please, look through the words here and group them according to the headings:
- •6. Work as a group now and think on the following: how would you call people who:
- •7. Work with your desk-mate and say how quick you can do the following things. Use the construction: - it takes me… to do something, for example: It takes me two minutes to phone my boss.
- •8. Work as a class and match the following verbs with nouns:
- •9. Match the following Russian and English word combinations:
- •Reading
- •10. Now scan the information quickly and say what this passage generally is about.
- •11. Answer the following questions.
- •12. Read the second text carefully and think of the possible title to this text.
- •13. Look through the sample cv and pay attention to the details.
- •Curriculum vitae
- •14. Answer the following questions.
- •15. Complete the following sentences using the contents of both texts.
- •16. This time the text is about a cover letter, read it carefully.
- •17. Think of the heading to the text and express its general idea in one or two sentences.
- •19. Work in pairs. Correct wrong statements.
- •Speaking
- •20. Say which job you would prefer and why:
- •21. Read and develop these conversations. Try to give some reasons for this or that decision.
- •22. Find out about your group-mates' and other people's occupations. Use the following dialogues as models.
- •23. Point out the most important factors in choosing your future job.
- •25. Here are two sets of questions. Work with your partner and answer these questions. You may take just one set of questions to work on.
- •Unit 2. Economic problem
- •Vocabulary
- •1. Read and remember the words given:
- •Reading
- •Individual and society
- •Writing
- •8. Make up sentences using the following words:
- •10. Fill in the gaps with the verbs given in brackets.
- •11. Response on the following:
- •12. Make up questions to the following sentences.
- •13. Translate from Russian into English.
- •Speaking
- •Unit 3. The role of the market
- •Vocabulary
- •The role of the market
- •Writing
- •8. Match the words with the opposite meaning.
- •9. Translate the following word combinations from Russian into English:
- •10. Put special questions to the sentences.
- •11. Fill in the blanks with the correct forms of the verbs given in brackets.
- •12. Answer the questions.
- •13. Translate from Russian into English.
- •Speaking
- •14. Work in pairs or small groups. Think of the example of any seller and prove that it is profitable for him to be in the business.
- •15. Making a report. Make a report on the role of the market. Use simple language. The following words and expressions can be of some use for your report:
- •Unit 4. . Types of economy
- •Vocabulary
- •1. Read and remember the following words:
- •2. Translate and remember the following word combinations:
- •3. Find the English equivalents to the following word expressions:
- •4. Listen, read and translate the text. The command economy, the free market economy, the mixed economy
- •Writing
- •5. Answer the questions.
- •6. Translate from Russian into English.
- •Speaking
- •7. Read sentences and say if they are right or wrong according to the text.
- •Work in pairs. Choose any country with command or mixed type of economy and define some of its features giving examples.
- •To speak about mixed economy the following expressions can be of some use:
- •9. Work in groups. Group a should think about the advantages of market economy. Group b should speak about the disadvantages of this type of economy. Fill in the table.
- •10. Make a 2 minutes report on one of the following topics:
- •Unit 5. Management science
- •Vocabulary
- •Read and remember the following words and word-combinations:
- •2. Match the columns.
- •Reading
- •Management science
- •Revise the terminology of the text:
- •9. Answer the following questions.
- •10. Complete the following sentences using the text.
- •11. Translate the sentences about three levels of Management Science Research into English.
- •Speaking
- •Writing
- •2) How to write a summary?
- •3) Cliches for writing a summary:
- •Unit 6. Information science
- •Vocabulary
- •Read and remember the following words and word-combinations.
- •2. Match the columns:
- •4. Form derivatives according to the model.
- •6. Translate the following expressions:
- •8. Group the words and word-combinations according to their morphological structure:
- •9. Work in small groups. Complete the following phrases. You may look through the text to find some hints.
- •11. Find the synonyms:
- •12. Choose the right word.
- •Reading
- •13. Study the following text.
- •Information science
- •Revise the terminology of the text:
- •Writing
- •15. Answer the following questions.
- •16. Complete the sentences.
- •17. Compose sentences using word combinations:
- •Put questions to the sentences. Try not to repeat the questions from ex. 15.
- •19. Write a summary of the text. Speaking
- •20. Express your opinion. Agree or disagree with statements according to the model.
- •21. Look through the short passage given below and make up a dialogue trying to develop the idea. These words or word expressions can help you:
- •22. This time you have to make a report on the topic «Information Science». Please, read the information below before you start.
- •Unit 7. Innovation management
- •Vocabulary
- •Read the words and the expressions below:
- •2. Match the columns:
- •3. Match the terminology expressions given in English with their definitions or explanation given in Russian:
- •5. Form derivatives.
- •7. Translate the following expressions:
- •9. Work in small groups. Complete the following phrases. You may look through the text to find some hints.
- •10. Work in pairs. Student a translates these sentences into Russian, student b translates them into English.
- •11. Find the synonyms:
- •12. Choose the right word.
- •Reading
- •13. Read this text quickly and define the main idea of this text. After you read, divide the text into some meaningful parts and try to give them the headings.
- •Innovation management
- •14. Find in the text the words or word combinations which have an opposite meaning:
- •Revise the terminology of the text:
- •Writing
- •16. Answer the following questions:
- •17. Complete the sentences.
- •18. Compose sentences using the following word combinations:
- •Put questions to the sentences. Try not to repeat the questions from ex. 16.
- •20. Write a summary of the text. Speaking
- •21. Work with your partner and compose a dialogue. Use the following flow chart to make a talk.
- •22. Look through the short passage given below and make up a dialogue trying to develop the idea.
- •Unit 8. Presentation skills for managers
- •Vocabulary
- •Read and remember the following words and word-combinations.
- •2. Match the columns.
- •Translate the following collocations:
- •Explain the meaning of the following words and word combinations:
- •Reading
- •5. Read the text and be ready to answer the questions. Presentation skills for managers
- •Revise the lexical units of the text:
- •Writing
- •7. Answer the following questions.
- •8. Complete the sentences.
- •9. Translate these sentences into English.
- •2. Match the columns:
- •3.Translate the following expressions:
- •4.Explain the meaning of the following words and word combinations:
- •Reading
- •5. Study the following text. Personal time management for busy managers
- •Revise the lexical units of the text:
- •7. Answer the following questions.
- •Speaking
- •Unit 10. How to build quality into your team
- •Vocabulary
- •2. Match the columns:
- •3. Translate the following expressions:
- •4. Explain the meaning of the following words and word combinations:
- •Reading
- •Study the following text. How to build quality into your team
- •Revise the lexical units of the text:
- •Writing
- •7. Answer the following questions.
- •8. Complete the sentences.
- •2. Match the columns.
- •3. Match the terminology expressions given in English with their definitions or explanation given in Russian.
- •4. Match the terminology expressions and the definitions.
- •5. Form derivatives.
- •11. Choose the right word.
- •Reading
- •12. Read this text quickly and define the main idea of this text.
- •Commercial operations management
- •13. Find in the text the words or word combinations which have an opposite meaning:
- •14. Revise the terminology of the text:
- •Writing
- •15. Answer the following questions.
- •16. Complete the sentences.
- •17. Compose sentences using word combinations:
- •18. Put questions to the sentences. Try not to repeat the questions from ex. 15.
- •Write a summary of the text. Speaking
- •20. Work with your desk-mate. Review the information about Commercial Operation Management and talk to your partner following the flow chart below.
- •Partner 1 Partner 2
- •21. Look through the short passage given below and make up a dialogue trying to develop the idea.
- •22. Make groups of three or four and prepare an ms PowerPoint presentation on the topic “Commercial Operation Management”. Unit 12. The art of delegation
- •Vocabulary
- •Read and remember the following words and word-combinations:
- •Match the columns:
- •Form derivatives according to the models:
- •In each column find the word with the more general meaning:
- •Reading
- •Read the text. The art of delegation
- •Writing
- •6. Answer the following questions.
- •7. Work in pairs. Correct wrong statements.
- •8.Translate into English.
- •Speaking
- •Unit 13. City managers and their responsibilities
- •Vocabulary
- •Match Russian definitions with English terms.
- •3. Remember the pronunciation of the following geographical names.
- •4. Match the columns.
- •Grammar
- •5. Translate the sentences paying attention to the forms and the functions of Participle I, II.
- •Reading
- •6. Read the text and be ready to answer the questions. City managers
- •Review the terminology of the text:
- •Writing
- •8. Answer the following questions.
- •9. Complete the following sentences using the text.
- •Vocabulary
- •10. Read and remember the following words and word-combinations.
- •11. Remember the pronunciation of the following geographical names. Hampshire ['hæmpʃɪə] - Хэмпшир Missouri [mɪ'zuərɪ] – Миссури
- •12. Form derivatives according to the models.
- •Grammar
- •13. Find out Participle I, II in the sentences below, define the form and the function.
- •14. Translate the sentences paying attention to the Absolute Participle Construction.
- •Reading
- •15. Read the text and be ready to answer the questions. Responsibilities
- •16. Translate from Russian into English:
- •Writing
- •17. Answer the following questions.
- •18. Read and remember the cliches for writing a summary.
- •Speaking
- •Unit 14. Leadership
- •Vocabulary
- •2. Match the columns.
- •Plutarch ['pluːˌta:rk] - Плутарх
- •Grammar
- •Reading
- •Leadership and its early history
- •Review the terminology of the text:
- •Writing
- •8. Complete the following sentences using the text.
- •9. Answer the following questions.
- •10. Write a summary of the text above.
- •Vocabulary
- •11. Read and remember the following words and word-combinations.
- •12. Match the columns.
- •Reading
- •13. Read the text and be ready to answer the questions. Some leadership theories
- •Writing
- •Speaking
- •18. Prepare a presentation on the topic «Leadership theories». Unit 15. Finance management
- •Vocabulary
- •Match Russian definitions with English terms.
- •3. Match the columns.
- •5. Find out Infinitives in the sentences below, define the form and the function.
- •Reading
- •13. Read the text and be ready to answer the questions. Corporate finance
- •7. Review the terminology of the text:
- •Writing
- •8. Complete the following sentences using the text.
- •9. Answer the following questions.
- •10. Write a summary of the text above.
- •Vocabulary
- •Read and remember the following words and word-combinations.
- •12. Match the columns.
- •Reading
- •13. Read the text and be ready to answer the questions. Working capital management
- •18. Prepare a presentation on the topic «Working capital management».
- •Reading
- •7. Read the text and be ready to answer the questions. Community development
- •8. Translate the sentences into Russian and then back into English.
- •Writing
- •9. Answer the following questions:
- •10. Work in pairs. Correct wrong statements.
- •11. Translate into English.
- •Vocabulary
- •12. Read and remember the following words and word-combinations.
- •13. Explain the meaning of the following word combinations.
- •Reading
- •Read the text and be ready to answer the questions. From the history of community development
- •Writing
- •15. Give the answer to the question below:
- •Speaking
- •19. Prepare a presentation on the topic «Community Development». Unit 17. Decision making
- •Vocabulary
- •2. Match the words in a with those in b.
- •3. Find the synonyms:
- •Reading
- •4. Read the text and be ready to answer the questions. Decision making
- •5. Find in the text the words which have an opposite meaning:
- •Writing
- •6. Answer the following questions:
- •7. Complete the following sentences using the text.
- •8. Translate into English.
- •Vocabulary
- •9. Read and remember the following words and word-combinations.
- •10. Group the words according to their morphological structure:
- •11. Complete the following phrases:
- •12. Fill in prepositions or adverbs if necessary.
- •Reading
- •13. Read the text and be ready to answer the questions. Problem analysis versus decision making
- •Writing
- •Speaking
- •Unit 18. Manufacturing execution systems
- •Vocabulary
- •2. Match the columns:
- •4. Match the terminology expressions and the definitions:
- •Reading
- •Manufacturing Execution Systems
- •Writing
- •16. Put questions to the sentences. Try not to repeat the questions from ex. 14.
- •17. Write a summary of the text. Speaking
- •18. Work with your desk-mate. Review the information about Manufacturing Execution Systems and talk to your partner following the flow chart below.
- •Partner 1 Partner 2
- •19. Make groups of three or four and prepare an ms PowerPoint presentation on the topic “Commercial Operation Management” unit 19. Business planning
- •Vocabulary
- •Read and remember the following words and word-combinations.
- •2. Match the columns:
- •3. Form derivatives according to the model.
- •5. Fill the gaps with the proper words. Use the words given: target, goals, internal, to pursue, tools.
- •6. Translate the following collocations:
- •7. Explain the meaning of the following words and word combinations:
- •Reading
- •8. Read the text and be ready to answer the questions. Business planning
- •9. Revise the terminology of the text:
- •Writing
- •10. Answer the following questions:
- •Do the quiz. Guess the notions described below.
- •Translate into English.
- •13. Write a summary of the text. Speaking
- •Work in pairs. Correct wrong statements.
- •14. Work in pairs. Make up a dialogue about business plans. Try to get as much information about the subject as you can. You may use the following expressions:
- •15. Work in a group of two or three. Imagine you are making up a quiz show on the business tv channel. Write down the special questions to which the following sentences are the answers.
- •Unit 20. Sales force management systems
- •Vocabulary
- •1. Read and remember the following words and word-combinations.
- •2. Group the words and word-combinations according to their morphological structure:
- •3. Complete the following phrases:
- •4. Fill in prepositions or adverbs if necessary. These are tips for you:
- •5. Let the members of the class ask and answer questions. Give short answers and add a sentence of your own.
- •Reading
- •7. Read the text and be ready to answer the questions. Sales force management systems
- •Writing
- •Make up sentences using the following words. If you are not sure, look through the text.
- •15. Answer these questions:
- •16. Write a summary of the text. Speaking
- •18. Speak on Sales Force Management Systems you read about. Unit 21. Human resources management
- •Vocabulary
- •1. Read and remember the following words and word-combinations.
- •2. Find synonyms:
- •4. Make sure if you remember the suffixes of adjectives:
- •5. Read and translate the following word-combinations and phrases:
- •6. Match the words in a with those in b.
- •7. Translate into English:
- •8. Choose the right word.
- •Reading
- •9. Read the text. Try to understand all details. Human resources management
- •10. Find in the text English equivalents for the following words and word-combinations:
- •Writing
- •11. Fill in the missing words and phrases.
- •12. Translate the following sentences.
- •13. Write a summary of the text. Speaking
- •14. Express your opinion. Use the following expressions:
- •15. Express your opinion. Agree or disagree with statements according to the model.
- •16. Say it in English using the model:
- •Unit 22. Supply chain management
- •Vocabulary
- •Remember the words given below.
- •3. Find the synonyms:
- •4. Form the derivatives.
- •5. Make up word-combinations:
- •6. Read and translate the following word-combinations and phrases:
- •7. Paraphrase the italicized words. You may use the following prompts: business, end, to span, finished, origin.
- •Reading
- •8. Read the text. Supply chain management
- •9. Find in the text the words which have an opposite meaning:
- •10. Find in the text English equivalents for the following words and word-combinations:
- •Writing
- •11. Fill in prepositions if necessary.
- •12. Translate the following sentences into Russian.
- •Translate the following sentences into English.
- •14. Answer the following questions:
- •15. Write a summary of the text. Speaking
- •16. Use the following words to speak about:
- •17. Supply the omitted answers to the dialogue. Reproduce the dialogue in pairs.
- •18. Comment on the sayings given in the text (explain their meaning and your ideas):
- •19. Role play
- •Unit 23. Cash flow
- •Vocabulary
- •1. Read the words and the expressions below.
- •2. Group the words into subject groups:
- •3. Work with your partner. Read and translate the following word combinations:
- •4. Read English sentences choosing one of the Russian words in brackets with the proper meaning. This time work in small groups.
- •Reading
- •Cash Flow
- •Writing
- •6. Using the information from the text above, complete these sentences.
- •Speaking
- •Vocabulary
- •2. Classify the words into subject groups:
- •3. Remember the words and word combinations given below:
- •Reading
- •5. Read and translate the text about Quality Management. Quality management
- •Speaking
- •12. Work with your partner. Make a dialogue according to the flow chart.
- •13. Choose any famous name, find out his photos and tell the class about his contribution to quality management.
- •14. Make a Power Point presentation on Quality Management Evolution. Unit 25. Strategic management
- •Vocabulary
- •1. Read and remember the following words and word combinations. Group them according to the parts of speech: – nouns; – verbs; – word-combinations.
- •2. In small groups make a list of variants which can be described as:
- •3. Work with your partner and think of the approach requiring:
- •4. Choose the right word.
- •Reading
- •Read the text. Strategic management
- •Writing
- •Speaking
- •16. Make an oral report on Strategic Management.
- •2. Functions of the infinitive
- •3. Infinitive constructions complex object
- •Complex subject
- •Exercises
- •1. Translate from English into Russian.
- •2. Translate from Russian into English using Complex Object where necessary.
- •3. Translate from Russian into English using Complex Object.
- •4. Translate from English into Russian and underline Complex Object.
- •5. Transfer complex sentences into simple ones using Complex Subject and translate them.
- •6. Translate into Russian using Complex Subject Infinitive.
- •12. Use the appropriate form of the Infinitive in brackets
- •13. Translate into English, using the appropriate form of the Infinitive
- •14. Translate the sentences from Russian into English using
- •15. Translate the sentences from Russian into English
- •16. Translate the sentences from Russian into English using the Complex Object wherever possible
- •17. Translate the following sentences
- •18. Translate the sentences from Russian into English
- •19. Translate the sentences from Russian into English
- •20. Translate the following sentences
- •21. Translate into English, using infinitive attributes
- •22. Translate the following sentences using Infinitive Constructions
- •23. Translate into English using the Complex Object (Objective-with-the-Infinitive Construction) where possible
- •24. Translate into English using For-to-Infinitive Construction where possible
- •25. Translate into English using the Infinitive or Infinitive Construction where possible. (Based on Uncle Tom's Cabin by Beecher-Stowe.)
- •26. Translate into English using the Complex Subject (the Nominative-with-the-Infinitive Construction)
- •Participle constructions
- •Exercises
- •1. Translate into Russian, define the form and the function of the Participle.
- •2. Translate into Russian, change Participle Construction into subordinate clauses.
- •3. Change subordinate clauses into Participle Constructions and translate them into Russian.
- •4. Translate into English.
- •5. Translate into English using the Objective Participial Construction.
- •6. Translate into Russian paying attention to the Absolute Participle Construction.
- •7. Translate into Russian, define the form and the function of the Participle.
- •8. Translate into English.
- •9. Translate into Russian keeping the rule of translation of the Absolute Participle Construction.
- •10. Replace the Infinitive in brackets by the appropriate form of the Participle
- •11. Translate the following sentences into English
- •12. Open the brackets. Use the appropriate forms of the Participle or of the Infinitive
- •13. Supply Infinitives and ing-forms for the following texts
- •14. Translate the following using Infinitives or ing-forms
- •15. Paraphrase the sentences using participles instead of italicised clauses
- •16. Join the groups of sentences, using participles, and making any necessary changes in the word order
- •18. Replace the adverbial clauses of time by the Participle
- •19. Replace the adverbial clauses of time by the appropriate form of the Participle using the model
- •3. Complex gerund constructions
- •Exercises
- •1. Transfer the verb in brackets into the form of Gerund using the corresponding preposition.
- •2. Change the subordinate clauses with the Gerund using the corresponding preposition where necessary.
- •3. Translate into English using the Gerund.
- •4. Transfer subordinate clauses into the complex Gerund Constructions using the corresponding preposition.
- •5. Translate into English with the help of the corresponding preposition.
- •6. Fill in prepositions where necessary
- •7. Open the brackets using the gerund of the given verb
- •8. Choose between the infinitive and the gerund as the object to an adjective in the following sentences
- •9. Translate the sentences from Russian into English
- •10. Translate the following into English using infinitives or gerund forms as direct object
- •11. Fill in the blanks with prepositions where necessary
- •12. Supply Gerund forms for the words in brackets
- •13. Open the brackets using the Gerund
- •14. Open the brackets using the correct form of the Gerund
- •15. Fill in the blanks choosing between the Infinitive or Gerund of the verb in brackets
Reading
12. Read this text quickly and define the main idea of this text.
After you read, divide the text into some meaningful parts and try to give them the headings.
Commercial operations management
Commercial Operations Management (COM) unifies marketing and sales within organizations. This is accomplished by integrating Brand Management, Innovation Management, Product Management, Marketing Operations Management (MOM), Channel & Sales Management and Customer Interaction Management. Commercial Operations Management is the alignment of people, process and technology to support commercial activities and improve both innovation and marketing effectiveness. Commercial Operations Management means that enterprises entering into a competitive process, whether “in the market” or “for the market”, hold both the product innovation and marketing teams accountable for their commercial and financial outcome.
The integration of these functional areas is particularly important when organizations want to clarify accountability for key decisions and responsibility for redesign processes, linking them to measurable outcomes, or improving skills and processes.
A Commercial Operation Management solution usually integrates with other enterprise solutions like ERP, CRM and ECM.
13. Find in the text the words or word combinations which have an opposite meaning:
separation, to be started, to complicate, key problems, countless outcome.
14. Revise the terminology of the text:
управление маркетинговыми операциями, управление взаимодействием с клиентами, упорядочение, предприятие, измеримый результат, управление взаимоотношениями с клиентами, планирование бизнес-ресурсов, управление информационными ресурсами предприятия, управление (торговой) маркой, товарная (продуктовая) инновация.
Writing
15. Answer the following questions.
1. What functions does Commercial Operations Management unify?
2. What is the unification of marketing and sales accomplished by?
3. What does Commercial Operations Management align?
4. What is the alignment of people, process and technology aimed at?
5. What are the teams accountable for the commercial and financial outcomes of an enterprise?
6. What is the use of integration of such functional areas as MOM, CSM, CIM etc?
16. Complete the sentences.
1. Commercial Operations Management unifies marketing and … . 2. Innovation management can be used to … . 3. Commercial Operations Management is the alignment … to support commercial activities. 4. Enterprises entering into a competitive process hold both … and marketing teams. 5 Product innovation and marketing teams are … their commercial and financial outcome. 6. The integration of different functional areas … when organizations want to clarify accountability for key decisions.
17. Compose sentences using word combinations:
within the organization, by integrating, to be accountable for, integration of, to be particularly important, responsibility for something, to improve skills, to integrate with.
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