- •М.Е. Пахомкина, в.Т. Олехнович
- •Unit 1 The nature and role of money
- •Text a whatismoney?
- •Золотые фунты стерлингов
- •Особенности денежной системы сша
- •Text b the history of money
- •Виды денег
- •Unit 2 Banks
- •Text a goldsmiths and banking
- •Функция банка правительства
- •Text b global banking industry
- •Коммерческие банки
- •Unit 3
- •Inflation
- •Text a history of inflation
- •Инфляция
- •Text b
- •Inflation impacts
- •Инфляция
- •Unit 4 Business organizations
- •Text a business organizations
- •Организация бизнеса
- •Text b firms and profit maximization
- •Способы организации бизнеса
- •Unit 5 The fundamentals of entrepreneurship
- •Text a Development of entrepreneurship
- •18Th Century
- •19Th and 20th centuries
- •Text b The Fundamentals Of Entrepreneurship
- •Знакомьтесь – Сэр Томас Липтон
- •Unit 6 Entrepreneurship in Russia
- •Text a russian entrepreneurship
- •1. Give adverbs of the following adjectives and translate them.
- •Бизнес – паломничество
- •Text b where to locate the business
- •Industrial inertia
- •Unit 7 Profit
- •Text a determining profit and importance of profit
- •Text b factors affecting profit
- •Анализ прибыли и рентабельности
- •Supplementary reading Unit 1 the power of money
- •Finance
- •Unit 2 a bank
- •Banking business
- •Unit 3 kinds of unemployment
- •Unit 4 business
- •Classifications of businesses
- •Unit 5 entrepreneurship
- •Unit 6 russian entrepreneurs
- •Russia’s vodka king
- •Unit 7 profit
- •Normal profit versus economic profit
- •Grammar theory and practice prepositions
- •Linking words
- •Infinitive
- •Формы инфинитива
- •Функции инфинитива
- •1. Подлежащее
- •2. Обстоятельство
- •3. Часть сказуемого
- •4. Определение
- •5. Дополнение
- •6. Объектный инфинитивный оборот (сложное дополнение – Complex Object)
- •7. Субъектный инфинитивный оборот (сложное подлежащее – Complex Subject)
- •Participle
- •Формы причастий
- •Функции причастия в предложении
- •1. Определение
- •2. Обстоятельство
- •Сводная таблица форм причастия и их функций
- •3. Независимый причастный оборот (Absolute Participle Constructiоn)
- •4. Независимый причастный оборот с предлогом with
- •Формы герундия
- •Функции герундия
- •1. Подлежащее
- •2.Дополнение
- •3. Oбстоятельствo
- •4. Oпределениe
- •Subjunctive mood
- •Употребление и перевод форм сослагательного наклонения
- •Условные предложения (If – clauses)
- •Условные предложения можно разбить на три типа.
- •Revision tasks
- •Vocabulary
- •Economics overview (Part II)
Text a Development of entrepreneurship
Millions new enterprises start each year despite more than a 50% failure rate. Consumers, business people, and government officials take an interest in this activity. This interest is evidenced in the increasing research in the subject, the increased number of courses in entrepreneurship, and the increased coverage by the media.
Starting and managing a new business involves considerable risk and effort to overcome all the inertia against creating something new. In creating and helping a new venture to grow the entrepreneur has all the responsibility for its development, growth, and survival, as well as corresponding risks and rewards.
Who wants to accept all the risks and effort involved in creating a new venture? The person may be a man or a woman, come from an upper – class or a lower – class background, have a college or a university degree or be a high school dropout. The person may have been a student, a teacher, an engineer, a salesperson, a manager, a retired person, etc.
Who is an entrepreneur? What is entrepreneurship? These frequently asked questions reflect the increased international interest in the field. In spite of all this interest, a concise, universally accepted definition has not yet emerged. The word entrepreneur is French and literally translated means “between – taker” or “go – between”. Let’s take a look at the entrepreneurship from a historical perspective.
Earliest period
One early example of a go – between is Marco Polo, an Italian, who was one of the first Europeans who sailed to the Far East. He attempted to establish trade routes to China. He signed a money contract with a money person to sell his goods. That money person was a forerunner of today’s capitalist. A common contract during that time provided a loan to the merchant – adventurer at a 22.5 percent rate, including insurance. While the money person was a passive risk taker, the merchant – adventurer took the active role in trading, bearing all the physical and emotional risks. After the successful completion of a journey by the merchant – adventurer, the money person took most of the profits (up to 75 percent), while the entrepreneur merchant settled for the remaining 25 percent.
Middle ages
In the Middle Ages the term entrepreneur was used to describe both an organizer of musical performances and a manager of large business projects. In such projects, this person did not take any risks, but merely managed the project using the resources provided. A typical entrepreneur in the Middle Ages was the cleric – the person in charge of great architectural works, such as castles and fortifications, public buildings, abbeys, and cathedrals.
17thCentury
The connection of risk with entrepreneurship developed in the 17th century. At that time an entrepreneur was a person who entered into a contract with the government to perform a service or to supply stipulated products. Since the contract price was fixed, any resulting profits or losses reflected the efforts of the entrepreneurs – the better they worked the more profit they had. One of the entrepreneurs in this period was John Law, a Frenchman, who was the founder of the royal bank of France and the Mississippi Company, which had an exclusive franchise to trade between France and the New World. Unfortunately, the monopoly on French trade led to Law’s downfall when he attempted to push the company’s stock price higher than the value of the assets; this eventually led to the collapse of the company. Richard Cantillon, a well – known English economist at the beginning of the 17th century, understood Law’s mistake. Cantillon developed one of the first entrepreneur definition. He is regarded by some researchers as the founder of the term. He viewed the entrepreneur as a risk taker because merchants, farmers, craftsmen, and other sole proprietors “buy at a certain price and sell at an uncertain price, therefore operating at a risk”