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in company Pre-intermediate

Unit 18

headword

pronunciation

translation/notes

example sentence

 

 

 

 

network (n)

\"netw‰…k\

 

Consumers will be able to access the network from almost anywhere.

access the network

 

 

 

online (adj)

\"ÅnlaIn\

 

Artificial intelligence will provide a virtual shop assistant for every online shopper.

online (adv)

\ÆÅn"laIn\

 

Have you ever bought anything online?

option (n)

\"ÅpSn\

 

The advantage of shopping online is that the network can assemble a range of

a range of options

 

 

options from a variety of stores.

site (n)

\saIt\

 

Persuading teenagers to buy directly from your site could be a problem.

spending power (n)

\"spendIN ÆpaU´\

 

One of the problems in marketing to teenagers is that their spending power is

 

 

 

often limited because they don’t have jobs.

swipe card (n)

\"swaIp ÆkA…d\

 

The swipe card would enable teenagers to buy suitable products online.

target (v)

\"tA…gIt\

 

A lot of teenage sites are trying to target an audience that’s too wide.

turnover (n)

\"t‰…n´Uv´\

 

A high turnover is important but making good profits is another.

virtual (adj)

\"v‰…tSU´l\

 

A virtual shop assistant will be at the service of every online shopper.

virtually shop (v)

\Æv‰…tSU´lI "SÅp\

 

Do you enjoy being able to virtually shop without leaving home?

voice recognition (n)

\"vOIs rek´gÆnISn\

 

Voice recognition may make the keyboard obsolete.

This file has been downloaded from www.businessenglishonline.net

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It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 19

headword

pronunciation

translation/notes

example sentence

 

 

 

 

business (n)

\"bIzn´s\

 

If I had more time to think, I’d come up with a really great business idea.

business idea (n)

 

 

 

city centre (n)

\ÆsItI "sent´\

 

If our employees worked from home, we wouldn’t need to pay expensive city

city centre offices/rents

 

 

centre rents.

close down (phr v)

\Ækl´Uz "daUn\

 

We’d be able to close down office buildings if more of our employees worked

 

 

 

from home.

come up with (phr v)

\køm "øp wID\

 

I usually come up with my best business ideas when I’m relaxing at home.

commuting (n)

\k´"mju…tIN\

 

One of the things I hate most about going out to work is the daily commuting.

cut (n)

\køt\

 

I’d accept a cut in pay if I could return to work in the UK.

a cut in pay/salary etc

 

 

 

(opposite = increase)

 

 

 

demonstrate (v)

\"dem´nÆstreIt\

financially (adv)

\faI"nœnS´lI\

flexibility (n)

\Æfleks´"bIl´tI\

(opposite = inflexibility)

 

get things/more done

\"get TINz\mO… "døn\

get down to (phr v)

\get "daUn tu…\

get down to work

 

home worker (n)

\"h´Um Æw‰…k´\

This file has been downloaded from www.businessenglishonline.net

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

The company could certainly demonstrate the effectiveness of its telecommunications equipment by allowing its employees to work from home!

Working from home, you miss out financially on perks like subsidised meals.

The thing I like most about working from home is the flexibility.

Home workers get more done in a shorter time because there are fewer interruptions.

You have to be very self-disciplined when you work from home. It can be difficult to get down to work.

Home workers have more freedom and flexibility than people who work in an office.

1

in company Pre-intermediate

Unit 19

headword

pronunciation

translation/notes

example sentence

 

 

 

 

investment (n)

\In"vestm´nt\

investment in

 

leisure time (n)

\"leZ´ ÆtaIm\

(opposite = work time)

 

miss out on (phr v)

\mIs "aUt Ån\

office buildings (n pl)

\"ÅfIs ÆbIldINz\

office hours (n pl)

\"ÅfIs ÆaU´z\

pay rise (n)

\"peI ÆraIz\

perk (n)

\p‰…k\

productivity (n)

\ÆprÅdøk"tIv´tI\

level of productivity

 

promotion (n)

\pr´"m´USn\

(opposite = demotion)

 

proposal (n)

\pr´"p´Uzl\

quality of life (n)

\ÆkwÅl´tI ´v "laIf\

rent (n)

\rent\

save on (phr v)

\"seIv ÆÅn\

This file has been downloaded from www.businessenglishonline.net

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

If more employees worked from home, we could reduce our investment in new offices.

One of the dangers of working at home is that there’s no dividing line between work time and leisure time.

Home workers miss out on things like office gossip and financial perks.

City centre office buildings are expensive to rent.

Some people prefer the discipline of working within office hours while other people prefer the flexibility of working from home.

The unions are currently negotiating for a pay rise.

Perks are things such as subsidised meals, not included in your salary.

For a lot of workers, their level of productivity improves when they work from home.

If I accept the promotion it will mean a lot more travelling and time away from home.

What do you think of the company’s proposal for home working?

Do you think working from home would mean an improvement in your quality of life?

City centre rents are very expensive.

Companies could save on city centre rents by persuading their employees to work from home.

2

in company Pre-intermediate

Unit 19

headword

pronunciation

translation/notes

example sentence

 

 

 

 

self-disciplined (adj)

\Æself"dIs´ÆplInd\

 

You have to be self-disciplined to work from home – it can be difficult to get

 

 

 

down to work.

subsidised (adj)

\"søbsIÆdaIzd\

 

Working in an office, you get perks such as subsidised refreshments or travel.

talks (n pl)

\tO…ks\

 

The company is having talks with the unions about persuading employees to work

have talks with

 

 

from home.

technical problem (n)

\"teknIkl ÆprÅbl´m\

 

Technical problems can be difficult to solve if you’re working from home.

telecommunications (n)

\ÆtelIk´Æmju…nI"keISnz\

 

Employees can work productively from home thanks to the effectiveness of our

telecommunications

 

 

telecommunications equipment.

company/equipment

 

 

 

teleworking (n)

\"teliÆw‰…kIN\

 

“Teleworking” is a phrase that means working from home using a computer and

 

 

 

other equipment.

travel (n)

\"trœvl\

 

Working from home preserves the environment by reducing home to office travel.

home to office travel

 

 

 

union (n)

\"ju…nj´n\

 

A union is an organisation that represents workers and tries to improve pay and

 

 

 

conditions.

wind down (phr v)

\ÆwaInd "daUn\

 

In the evening I like to wind down by listening to music.

work (v)

\w‰…k\

 

What are the advantages and disadvantages of working from home?

work from/at home

 

 

 

This file has been downloaded from www.businessenglishonline.net

3

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 20

headword

pronunciation

translation/notes

example sentence

 

 

 

 

board (n)

\bO…d\

 

The Managing Director or CEO is the person on the board who is responsible for

on the board

 

 

the day to day running of the company.

business (n)

\"bIzn´s\

 

“How did it go with Mr Tanaka?” “Everything went OK until we got down to

get down to business

 

 

business.”

competing (adj)

\k´m"pi…tIN\

 

The Japanese don’t like it if you criticise competing products.

competing

 

 

 

companies/products

 

 

 

cooked (adj)

\kUkt\

 

Paella is a seafood dish cooked with rice.

cooked with/in

 

 

 

credibility (n)

\Ækred´"bIl´tI\

 

If you are not completely honest about your product, your credibility will be

 

 

 

damaged.

hard sell (n)

\ÆhA…d "sel\

 

The “hard sell”, using aggressive sales techniques, is often considered offensive in

 

 

 

Japan.

influence (n)

\"Influ…´ns\

 

You will lose influence if you are not completely honest about your product.

lose influence

 

 

 

job title (n)

\"dZÅb ÆtaItl\

 

“What’s your job title, Neil?” “I’m Product Development Director.”

long-term (adj)

\ÆlÅNÆt‰…m\

 

The CEO is in charge of long-term strategy and planning.

(opposite = short-term)

 

 

 

low-key (adj)

\Æl´U"ki…\

 

In Japan, a low-key approach is preferable to the “hard sell”.

managing director (n) (BrE)

\ÆmœnIdZIN daI"rekt´\

 

The managing director is responsible for the day to day running of the company.

(AmE = CEO)

 

 

 

This file has been downloaded from www.businessenglishonline.net

1

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 20

headword

pronunciation

translation/notes

example sentence

 

 

 

 

made with/from

\"meId wID\fr´m\

 

“Unagi” is a dish made with eels and rice.

product (n)

\"prÅdøkt\

 

Be honest about your products – otherwise you’ll lose your credibility.

report to (phr v)

\rI"pO…t Ætu…\

 

As Product Development Director, Neil reports directly to Jeff Segram, the

 

 

 

Managing Director.

responsible (adj)

\rI"spÅns´bl\

 

Sisi Albright, Director of Marketing, is responsible for marketing policy and the

be responsible for

 

 

worldwide sales force.

sales pitch (n)

\"seIlz ÆpItS\

 

It is better to use a low-key sales pitch in Japan rather than the “hard sell”.

served with

\"s‰…vd wID\

 

The steak is served with vegetables and potatoes.

type (n)

\taIp\

 

“Tagliatelle” is a type of pasta.

a type of

 

 

 

This file has been downloaded from www.businessenglishonline.net

2

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 1

headword

pronunciation

translation/notes

example sentence

 

 

 

 

 

business (n)

\"bIzn´s\

 

 

 

business proposition (n)

\"bIzn´s prÅp´ÆzISn\

 

Their business proposition is simple – they give you the dog then sell you the dog

 

 

 

food!

set up a business

\Æset øp ´ "bIzn´s\

 

Good financial advice is important when setting up a business.

competitive advantage (n)

\k´mÆpet´tIv

 

A “competitive advantage” is the way in which your products are better than

 

´d"vA…ntIdZ\

 

other people’s.

costs (n pl)

\kÅsts\

 

Increasing labour costs have reduced our profit margins.

deliver (v)

\dI"lIv´\

 

We guarantee to deliver goods within three days of receiving your order.

direct mail campaign (n)

\daIÆrekt "meIl

 

A direct mail campaign involves sending advertisements to people’s homes by post.

 

kœmÆpeIn\

 

 

 

dot.com (n)

\ÆdÅt"kÅm\

 

Dot.coms are companies that trade using the Internet.

download (v)

\ÆdaUn"l´Ud\

 

You can download lots of useful information from their website.

download sth from sth

 

 

 

 

employ (v)

\Im"plOI\

 

The company employs over 6,000 people worldwide.

expansion (n)

\Ik"spœnSn\

 

The pet market has great potential for expansion.

experience (n)

\Ik"spI´rI´ns\

 

Do you have previous experience of working in customer relations?

have (previous) experience

 

 

 

 

(of)

 

 

 

 

finance (v)

\faI"nœns\

 

They need between £2 and £3 million to finance marketing.

industry (n)

\"Ind´strI\

 

Moonpig has revolutionised the greetings card industry.

 

 

 

 

This file has been downloaded from www.businessenglishonline.net

 

1

 

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 1

headword

pronunciation

translation/notes

example sentence

 

 

 

 

investment (n)

\In"vestm´nt\

 

We need around $2 million of investment to expand the business.

investor (n)

\In"vest´\

 

You need to have good ideas in order to convince your investors.

management team (n)

\"mœnIdZm´nt Æti…m\

 

We have a committed and experienced management team.

margin (n)

\"mA…dZIn\

 

They make a profit of £1.20 on each card sold – a margin of 60%.

marketing (n)

\"ma…kItIN\

 

How much money would you need to finance marketing?

pioneering (adj)

\ÆpaI´"nI´rIN\

 

Pioneering companies are not afraid to risk doing something new.

pitch (n)

\pItS\

 

A pitch is a description of your company – its achievements, aims etc.

potential market

\p´"tenSl ÆmA…kIt\

 

Your “potential market” means all the people you can sell to.

production (n)

\pr´"døkSn\

 

We have increased production as the market has grown.

profit (n)

\"prÅfIt\

 

Our investors are happy because we are making a profit.

make a profit

 

 

 

(opposite = make a loss)

 

 

 

profitable (adj)

\"prÅfIt´bl\

 

CEO, Nick Jenkins, says the company should be profitable within six months.

(opposite = non-profitable)

 

 

 

run (v)

\røn\

 

Giovanni Bianchi runs a company in Milan, owned by his family.

run a company/a business

 

 

 

running costs (n pl)

\"rønIN ÆkÅsts\

 

A lot of Internet companies have fairly low running costs.

set up (phr v)

\Æset "øp\

 

We decided to set up a website in order to sell our products online.

set up a business/a

 

 

 

company/a website

 

 

 

This file has been downloaded from www.businessenglishonline.net

2

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 1

headword

pronunciation

translation/notes

example sentence

 

 

 

 

staff (n)

\sta…f\

 

We hire a lot of our staff through recruiting agencies.

hire staff

 

 

 

start-up (n)

\"stA…tøp\

 

A lot of dot.com start-ups go bankrupt within their first six months.

stock (n)

\stÅk\

 

All the goods that a shop or business has for sale are called “stock”.

success (n)

\s´k"ses\

 

Moonpig has been a great success so far.

be a success

 

 

 

(opposite = be a failure)

 

 

 

sustain (v)

\s´"steIn\

 

Once you have a competitive advantage, it’s important to be able to sustain it.

turnover (n)

\"t‰…nÆ´Uv´\

 

Turnover is increasing by 50% a month.

unrivalled (adj)

\øn"raIvld\

 

Our management team has unrivalled experience.

venture capitalist (n)

\"ventS´ ÆkœpIt´lIst\

 

Venture capitalists are companies who put money into new businesses.

website (n)

\"websaIt\

 

We sell a lot of products online via our website.

This file has been downloaded from www.businessenglishonline.net

3

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

in company Pre-intermediate

Unit 2

headword

pronunciation

translation/notes

example sentence

 

 

 

 

Board of Directors (n)

\ÆbO…d ´v d´"rekt´z\

 

The Board of Directors is the group of senior managers who run a company.

CEO (n) (AmE)

\Æsi…i…"´U\

 

The CEO of a company is the person in charge of it.

(BrE = Managing Director)

 

 

 

exercise (n)

\"eks´ÆsaIz\

 

Professor Axt believes that moderate exercise is better than strenuous activity.

experience (n)

\Ik"spI´rI´ns\

 

Most companies are more interested in experience than qualifications.

field (n)

\fi…ld\

 

What is the female to male ratio in your field?

involve (v)

\In"vÅlv\

 

Does your job involve a lot of travel?

marketing (n)

\"mA…kItIN\

 

One of the things I enjoy most about my job is developing new marketing

marketing strategy (n)

 

 

strategies.

multinational (n)

\ÆmøltI"nœSn“´‘l\

 

A multinational is a company that has offices in different countries.

position (n)

\p´"zISn\

 

He has a responsible position working as Marketing Director for a multinational.

qualifications (n pl)

\ÆkwÅlIfI"keISnz\

 

Qualifications are often less important than experience.

ratio (n)

\"reISI´U\

 

The ratio of men to women is roughly 60% male, 40% female.

responsibilities (n pl)

\rIÆspÅns´"bIl´tIz\

 

My responsibilities include managing our website and liasing with international

 

 

 

offices.

senior manager (n)

\Æsi…nI´ "mœnIdZ´\

 

Only 12.5% of senior managers in the Fortune 500 are women.

strenuous activity (n)

\"strenju…´s ÆœktIvItI\

 

Professor Axt recommends avoiding strenuous activity like aerobics or working out

 

 

 

at the gym.

This file has been downloaded from www.businessenglishonline.net

1

 

It is photocopiable, but all copies must be complete pages. © Macmillan Publishers Limited 2003.

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