Project work

• In groups of three make a kind of survey among your group mates, friends, relatives, tutors and others. Ask them next questions:

  • What things make them motivated?

  • What techniques do they use for self motivation?

  • How do they combat unnecessary motivation (e.g.: adverts)?

• Analyze the results and prepare a report on the topic.

• Make a rating of the most motivating things.

• Present your scheme to the group.

• Write special terms to your personal glossary.

TEST

1. Motivation is basically an ……….. state of our mind.

a) external.

b) internal

c) natural.

2. The rewards can be ……….

1. extrinsic.

2. intrinsic

3. extrinsic and intrinsic.

3. Intrinsic motivation has often been divided into two groups by some authors –………………………………..

1. one based enjoyment and the other on obligation.

2. one based suffer and the other love

3. one based rest and the other on work.

4. Children’s brains are …….. capable of consuming new information than those of adults.

1. less.

2. much more

3. equally.

5. Motivational and inspirational experiences employees' attitudes, confidence and performance.

1. control.

2. decrease.

3. improve

6. Using activities and references that take people out of their normal work environment…………………………..

a) damages team discipline.

b) creates new opportunities for them to achievement and personal development.

c) takes a lot of company profit.

7. Multilevel marketing & pyramiding unit 1

Lead in

• What ways of earning money does society suggest to young people nowadays?

• Do you know such a social and economic phenomenon as «сетевой маркетинг»? Do you know the special term for it in English?

• What is your attitude to this phenomenon?

• Why do people in all over the world join easily to this business?

• Why did it become so popular in Russia at the present times?

Discussion

Fill in the table. Share your ideas in groups of three.

things I know about Multilevel Marketing	things I don't know about Multilevel Marketing	things I'm not sure about Multilevel Marketing
1 2 3	1 2 3	1 2 3

Vocabulary

• Read and translate new words and expressions using a dictionary.

Vitamins, investment, "start-up kit", competitively, legitimate, consumers, company, commissions, rewards, opportunities, distributors, a product, training programs, risky

• Try to give them definitions in English.

• In pairs in turn make sentences using expressions from the list above.

Pre-Reading task

Scan the text and put in the missing words and expressions from the list above.

Reading

Read and translate the text

The Bottom Line About Multilevel Marketing Plans

Multilevel or "network" marketing plans are a way of selling goods or services through …………… (1). These plans typically promise that if you sign up as a distributor, you'll receive …………… (2)- for your sales and those of the people you recruit to become distributors. These recruits sometimes are referred to as your "downline." Some multilevel marketing plans are ………… (3). However, others are illegal pyramid schemes. In pyramids, commissions are based on the number of distributors recruited. Most of the product sales are made to these distributors - not to …………. (4) in general. The underlying goods and services, which vary from ……….. (5) to car leases, serve only to make the schemes look legitimate. Joining a pyramid is …………. (6) because the vast majority of participants lose money to pay for the …………. (7) of a lucky few. Most people end up with nothing to show for their money except the expensive products or marketing materials they're pressured to buy. If you're thinking about joining what appears to be a legitimate multilevel marketing plan, take time to learn about the plan. What's the company's track record? What products does it sell? Does it sell products to the public-at-large? Does it have the evidence to back up the claims it makes about its product? Is the product ……………. (8) priced? Is it likely to appeal to a large customer base? How much is the ……………. (9) to join the plan? Is there a minimum monthly sales commitment to earn a commission? Will you be required to recruit new distributors to earn your commission? Be skeptical if a distributor tells you that for the price of a …………….. (10) of inventory and sales literature - and sometimes a commitment to sell a specific amount of the product or service each month - you'll be on the road to riches. Often consumers spend a lot of money to "build their business" by participating in …………….. (11), buying sales leads or purchasing the products themselves. Too often, these purchases are all they ever see for their investments. If you decide to become a distributor, you are legally responsible for the claims you make about the ……………. (12), its product and the business ……………… (13) it offers. That applies even if you're repeating claims you read in a company brochure or advertising flyer. The Federal Trade Commission advises you to verify the research behind any claims about a product's performance before repeating those claims to a potential customer. In addition, if you solicit new distributors, you are responsible for the claims you make about a distributor's earnings potential. Be sure to represent the opportunity honestly and avoid making unrealistic promises. If those promises fall through, remember that you could be held liable. Remember that no matter how good ……………… (14) and how solid a multilevel marketing plan may be, you'll need to invest sweat equity as well as dollars for your investment to pay off.

Work with the text

• Divide the text into 7 paragraphs.

• Make a plan, an outline or a diagram of the text.

• Prepare for presenting the ideas of the text to another group.

Translate from Russian into English:

• Обычно эти структуры обещают, что если Вы подпишете контракт, вы получите громадную прибыль.

• Сетевой маркетинг является законным предприятием.

• Большинство участников пирамиды теряют деньги в пользу прибыли нескольких счастливчиков.

• Нужно ли Вам нанимать других людей, чтобы получить прибыль?

• Если вы решили стать дистрибьютором, вы в ответе перед законом за обещания, которые Вы даете покупателям.

UNIT 2

Lead in

• Do you know such a social and economic phenomenon as «пирамида»?

• Do you know the special term for it in English?

• What is your attitude to this phenomenon?

• How does «пирамида» differ from Multilevel Marketing Plans?

• What are the sighs of a Pyramid?

• Can you give examples of a Pyramid?

Discussion

Share your ideas on the problems in groups of three:

• If you had a chance would you join the Pyramid?

• Why/ Why not?

• What are advantages and disadvantages of working in any Pyramid?