- •Contents
- •Time management
- •Предисловие
- •Images, symbols, etc Generic features: format, organization, style, register
- •Text Potential
- •Unit 3 Academic Speaking
- •Questioning
- •Preparation and delivery
- •Providing input
- •Processing group presentation
- •Your Topic
- •Identify assumption
- •Identify casual relationship
- •Illustrate
- •World of business unit 1
- •Vocabulary
- •Forms Of Business
- •Vocabulary
- •What Is Strategic Planning?
- •Vocabulary
- •Tree Common Misconceptions About Employee Incentives
- •Project work
- •Business strategies unit 1
- •Vocabulary
- •Regulation Based Linking of Strategic Goals And Business Processes
- •Vocabulary
- •Refining The Strategy And Redefining Operational Goals
- •Vocabulary
- •Are You Secure Enough To Delegate Effectively?
- •Project work
- •Money and banking unit 1
- •Vocabulary
- •Money And Its Funсtions
- •Vocabulary
- •Different Kinds Of Money
- •Vocabulary
- •Valuable, debt, accurately, precious metals, to fetch, cheque, deposits, a loan, short of, repay, transaction, vault, reserve, bankrupt
- •The Role Of Banks
- •Project work
- •Quality unit 1
- •Vocabulary
- •Quality Management
- •Vocabulary
- •Six Sigma And Government Practices
- •Vocabulary
- •How To Meet Quality Standards With iso 9001
- •Project work
- •Management unit 1
- •Vocabulary
- •Definition Of Management
- •Vocabulary
- •What Is Management? How Management Differs From Leadership?
- •Vocabulary
- •Vital, highlighted, core elements, supervisor, encourage, mission
- •The Role Of The Manager
- •Project work
- •Motivation unit 1
- •Vocabulary
- •What Is Motivation?
- •Vocabulary
- •Controlling Motivation: How To Do It?
- •Vocabulary
- •Inspirational, wide-ranging, coaching process, cohesiveness, visualization, right-side brain skills, spatial, sustainably
- •Motivational Methods And Theory
- •Project work
- •Multilevel marketing & pyramiding unit 1
- •Vocabulary
- •Vitamins, investment, "start-up kit", competitively, legitimate, consumers, company, commissions, rewards, opportunities, distributors, a product, training programs, risky
- •The Bottom Line About Multilevel Marketing Plans
- •Vocabulary
- •Pyramid Schemes
- •Vocabulary
- •Multilevel Marketing Plans
- •Project work
- •Self-presentation unit 1
- •Vocabulary
- •Key Rules For Writing Successful Resume/cv
- •Vocabulary
- •Job Interviews: Plan Your Appearance To Make a Great First Impression
- •Vocabulary
- •Is Your Style The Right Fit For The Job You’re After?
- •Project work
- •Time management unit 1
- •Vocabulary
- •Some Time Saving Tips!
- •Vocabulary
- •Spend Your Time Wisely!
- •Project work
- •Reference list
Предисловие
Пособие предназначено для аудиторной и самостоятельной работы студентов экономических специальностей, обучающихся по магистерским программам по курсам «Деловой иностранный язык» и «Иностранный язык в профессиональной сфере». Обучение по магистерской программе требует усвоения специальной лексики на английском языке, совершенствования навыков просмотрового и детального чтения текстов профессиональной направленности, что в свою очередь, обеспечивает широкий доступ к научным и публицистическим материалам на английском языке при подготовке магистерской диссертации.
Аудиторная и самостоятельная работа ориентирована также на подготовку студентами самостоятельных публикаций, составление списка ключевых слов и аннотаций, что также может оказать значительную помощь в научной работе аспирантов и преподавателей вузов экономических специальностей.
Во вводной части пособия представлен материал, направленный на изучение обучающимися основ академического чтения, письма и представления научно-публицистического материала.
В пособии представлены 9 профессионально-ориентированных тем, в каждую из которых включены 2-4 тематических раздела.
Тематические разделы (Unit) состоят из оригинальных специальных текстов, имеющих аутентичное происхождение, что позволяет соприкоснуться обучающимся с неадаптированными текстами, имеющими непосредственное отношение к получаемой специальности. В каждый раздел включены упражнения на изучение лексического материала, задания по работе с текстом, дискуссионные вопросы. Тексты для чтения сопровождаются системой упражнений, направленных на освоение специальной лексики, понимание текста, повторение грамматики.
После каждой темы в пособии предложены творческие задания на закрепление и тесты для контроля уровня освоения и понимания изученного материала.
Основными задачами пособия являются: обучение магистрантов навыкам спонтанной речи, работы в группе, проведения самостоятельного исследования по предложенной теме, составления и представления проведенного исследования, обсуждения проблемы, высказывания собственной и сторонней точки зрения, аргументирования. Материал пособия был подобран с учетом образовательных и научных интересов студентов экономических специальностей, обучающихся по магистерской программе.
Автор пособия надеется, что оно поможет студентам успешно овладеть материалом, окажет помощь в подготовке магистерской диссертации и станет верным спутником в дальнейшей научной деятельности.
ACADEMIC READING,
WRITING AND SPEAKING
UNIT 1
Academic Reading
Read the information below and try to use it working with different kinds of text
While working with the certain text you can use different methods to understand the text better and to summarize the information for presentation or reference in your scientific research:
Skimming is used to quickly identify the main ideas of a text. When you read the newspaper, you're probably not reading it word-by-word. Skimming is done at a speed three to four times faster than normal reading. People often skim when they have lots of material to read in a limited amount of time. Use skimming when you want to see if an article may be of interest in your research.
There are many strategies that can be used when skimming. Some people read the first and last paragraphs using headings, summarizes and other organizers as they move down the page or screen. You might read the title, subtitles, subheading, and illustrations. Consider reading the first sentence of each paragraph. Skimming might be used to review graphs, tables, and charts.
Scanning is a technique you often use when looking up a word in the telephone book or dictionary. You search for key words or ideas. In most cases, you know what you're looking for, so you're concentrating on finding a particular answer. Scanning involves moving your eyes quickly down the page seeking specific words and phrases. Scanning is also used when you first find a resource to determine whether it will answer your questions. Once you've scanned the document, you might go back and skim it.
When scanning, look for the author's use of organizers such as numbers, letters, steps, or the words, first, second, or next. Look for words that are bold faced, italics, or in a different font size, style, or color. Sometimes the author will put key ideas in the margin.
A summary, synopsis, or recap is a shorter version of the original. Such a simplification highlights the major points from the much longer subject, such as a text, speech, film, or event. The purpose is to help the audience get the gist in a short period of time.
A written summary starts with a lead, including title, author, text type, and the main idea of the text. It has a clearly arranged structure and is written in a logical, chronological, and traceable manner. In contrast to a résumé or a review, a summary contains neither interpretation nor rating. Only the opinion of the original writer is reflected – paraphrased with new words without quotations from the text. Unlike a retelling, a summary has no dramatic structure and is written in present tense or historic present. In summaries only indirect speech is used and depictions are avoided. Summaries of books or dissertations present the major facts in common scientific language.
Summary in nonfiction. Nonfiction summaries serve to familiarize the reader with the subject matter of an entire work in a short space of time. They are written in a balanced and objective way, mirroring the genre’s aim to portray actual events from the author’s point of view. Generally, nonfiction summaries do not offer analysis or assessment.
Summarizers use their own words to write the shortened versions and draw on the original make-up of the pieces to structure the distillations. They exclude superfluous examples, descriptions and digressions. The opening sentence should introduce the topic, and the final sentence should sum up the theme, taking into account the knowledge gained from the body of the text. In recent years, a summarizing industry has sprung up. Shorter, more concise nonfiction summaries are called abstracts. They are approximately five pages, thus longer than scientific abstracts.
Study the scheme. Make some notes to use the information for scientific reading.
Text Potential
Cultural awareness: country,
company, institution etc.