- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
1.3 Reading
Management – a Unifying Resource
Any organization has a role or objective. In private business that would be to produce and offer for sale a product or service, in order to maximize profit and the wealth of the shareholders. In order to do so the organization must have a structure - an interconnected system of departments and units, together with a set of operational rules and regulations governing their work. To operate these departments will need the appropriate plant and equipment and above all the personnel to operate the system. The decisions as to how this system be structured and operated, and for what purposes, are made by managers. Management is, therefore, the best seen as a unifying resource, bringing together resources (people, materials, machines and money) in order to achieve the objectives of the organization.
Management functions Four management functions can be identified. These were firstly formally set out by Fayol and are Planning, Organizing, Directing, and Controlling.
Planning
This is the starting point for all management activity. It involves:
setting clear objectives
devising strategies to achieve those objectives
Organizing
This is essential in order to achieve organizational goals. It involves:
developing on organization structure
creating departments within that structure
establishing communication networks
Directing
This may be also referred to as coordinating or motivating. It involves:
finding and training staff for specific tasks
ensuring they are motivated to perform those tasks
Controlling
This is essential to ensure that organizational goals are achieved. It involves:
collecting and analyzing key management information
comparing actual with planned performance
critically reviewing plans and organizational structure
According to Fayol these functions are common to managers at all levels within the organization, though the emphasis placed on each activity will vary according to their position in the hierarchy.
Table 1 Functions of Management
|
PLANNING |
ORGANISING |
DIRECTING |
CONTROLLING |
SENIOR MANAGEMENT |
Long-term planning and policy decisions Time horizon 5-10 years Determining profit targets. |
Determining the basic structure e.g. division, departments. Whether to organize by product or territory. |
Provide leadership and motivation Acting as a figure head for line organization Span of control small. |
Measurement of long-term planned against actual performance. Reviewing plans and organizational structure. |
MIDDLE MANAGEMENT |
Development of detailed operational plans and procedures to attain organizational goals. Time horizon normally 1 year. |
Delegation of work to subordinates and coordination of their work. Development of horizontal relationships. |
Creating situations where subordinates are motivated to achieve organizational goals e.g. monetary incentives, job rotation, enlargement and enrichment. span of control 4-9. |
Comparison of actual with budgeted results, action to prevent deviation from the budget. |
SUPERVISORY MANAGEMENT |
Development and implementation of short-range plans e.g. detailed schedules of work. Time horizon 1 week-1 month. |
Implementation of work schedules. |
Application of motivation and discipline to overcome resistance. |
Ensuring that work completed is of the correct quality and on schedule. |
In carrying out these functions of management, managers use three broad categories of skills:
1 Technical skills. These embody the ability to use the tools and techniques of a particular profession. Technical skills are of particular importance for supervisors.
2 Human skills. It is difficult to underestimate the importance of the human resource within the organization. Managers have to work through and rely on their subordinates. They therefore need high levels of inter-personal skills. Human skills are important to all managers.
3 Conceptual skills. This is the intellectual ability to see and understand the whole problem. A manager needs to be able to see first, how factors in a situation are inter-related, and second, how a change in one part will affect the whole. Conceptual skills are particularly important amongst senior managers.
The organization chart The formal organization structure may be best represented by an organization chart, as in Fig. 2, which represents the structure of a typical manufacturing company. This diagram indicates a number of features of organizational structures:
The grouping of activities, on the basis of function.
The division of labor. The degree of specialization by function and technical skills is indicated, both between and within departments.
The chain of command. The lines of control and responsibility are clearly shown.
The communications channels.
Fig. 2 Organizational Chart of a Typical Manufacturing Firm
Production Director
Technical Services Manager
production workers
product development
advertising officer
market research officer
There are alternative ways of representing structure in diagrammatic form, but the vertical arrangement remains the most commonly used.