- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
Другими (Other) факторами развития маркетинговой стратегии фирмы являются (are) ее доля рынка и деятельность (activities) ее основных конкурентов. Очень важно быть конкурентоспособной в отношении (in terms of) затрат, ассортимента (product range) и цен. Также важно иметь маркетинговую стратегию, которая максимизирует (maximizes) долю фирмы на рынке или усилит (increases) ее проникновение на рынок. В этом случае (case) особенно важным становятся реклама и упаковка. Никто не купит (no one will buy) ваш продукт, если (if they) не знает о том, что продукт продается на этом рынке (it is there). Еще одним (Another) фактором развития маркетинговой стратегии фирмы является поведение (behavior) потребителей. Его почти (almost) невозможно предсказать. Фирма не может контролировать этот фактор, но она должна реагировать на (respond to) него и следовать общим тенденциям (trends) рынка.
UNIT 3 PERSONNEL MANAGEMENT
3.1 Getting started.
Any organization depends for its success on the efforts of its employees. They will differ in terms of abilities, aspirations and motives. They are more unpredictable than any other input into the production process. In some businesses the cost of employing workers may be as high as 75% of total costs. Not only must they be paid a wage, but the employer also has to accept other liabilities in law which are very costly. Не must pay National Insurance contributions on behalf of each worker, conform to the provisions of the Health and Safety legislation, pay redundancy money when releasing a worker with more than two years’ standing in the firm and may be required to pay compensation should he be successfully sued in an Industrial Tribunal on a claim of unfair dismissal, or failure to observe the provisions of the Equal Opportunities legislation.
From the point of view of the company and its overall performance, it is important that the personnel function is able to reduce certain potential costs. These would arise from high levels of absenteeism, labor turnover and industrial disputes. In recent years the personnel function has been taken more seriously and is now often referred to as Human Resources Management (HRM). The distinctive characteristics of HRM are: more sophisticated techniques, concern for resource maximization, more involvement in strategic decision making and the use of ‘human asset accounting’, with attempts to assign an accounting value to human resources and to assess their depreciation and appreciation values.
Discuss the following points.
1. Compare the labor costs in highly developed countries with those in developing countries.
2. Do you think it is sensible to reduce labor costs by employing unskilled guest workers from developing countries? Why?
3. Compare the employer’s liabilities in law in relation to employees in Great Britain with those in Russia.
4. What is the difference between Personnel Management and Human Resources Management? Use the information given in Unit 3 Glossary.