- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
3.5.2 Complete the following texts using the suitable words or phrases from the box.
Text 1
A |
staff |
E |
bonus |
B |
managerial |
F |
categories |
C |
costs |
G |
payments |
D |
privileges |
H |
weekly |
Wage Policy
Wages and salaries comprise a large percentage of the ____(1)____ of any organization. It is still customary to think of two ____(2)____, wage paid and salaried staff. The prime differences are:
manual workers are paid ____(3)____ wage, often in cash;
clerical, professional and ____(4)____ staff are paid a monthly salary;
incentive ____(5)____ to manual workers are in the form of piece rates on production, whereas for ____(6)____ they may be an annual ____(7)____;
staff are given various ____(8)____ and benefits (separate dining rooms, company cars) as ‘perks’.
Text 2
A |
system |
E |
teaching |
B |
payments |
F |
agreed number |
C |
week |
G |
related |
D |
bonuses |
H |
to accept |
Methods of Payment: Flat rate Scheme
This provides for a basic rate per period of time worked (hour, day, ____(1)____, or month). Time worked beyond the ____(2)____ of hours qualifies for overtime ____(3)____ at a higher rate. Salaried workers may have ____(4)____ time off instead of overtime. This ____(5)____ is appropriate where payment cannot or should not be ____(6)____ to output, as in ____(7)____ or warehouse work. An element of incentive pay is possible, for example ____(8)____ for good timekeeping or long service.
Text 3
A |
productivity |
E |
schemes |
B |
basic rate |
F |
supervision |
C |
quality control |
G |
to earn |
D |
reduced |
H |
calculated |
Methods of Payment: Incentive Schemes
Such schemes are also known as piece rates. They are ____(1)____ by using work study techniques. The logic is that the worker is paid a low ____(2)____ plus payment by the ‘piece’, that is, the amount produced. It is supposed that such ____(3)____ will increase ____(4)____ through the desire ____(5)____ more pay. Unit costs will thus be ____(6)____, which benefits the company as does a reduction in the amount of ____(7)____ required but this is offset by the need for greater ____(8)____ checks. Unfortunately such schemes in reality cause much conflict.
3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
Большие компании have separate training departments, but in маленьких фирмах и среднего размера firms, the Менеджер по персоналу отвечает for this area. It is generally believed that UK companies are very backward in this respect. Многие компании предпочитают нанимать workers уже обученных from more far-sighted companies which have программы обучения и ученичества in place. Well managed companies используют обучение чтобы получить a number of конкурентных преимуществ, rather than seeing it as an extra overhead. They see a хорошо обученную рабочую силу at all levels as having a number of advantages: improved качество, reduced ‘затраты на качество’, reduced текучесть кадров, and motivating the workforce. A mentally alert workforce performs better.