- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
2.5 Language practice
2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
1 |
Product positioning |
A |
All of the communications that a marketeer may use in the marketplace. |
2 |
Test market |
B |
A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. |
3 |
Marketing research |
C |
The opposite of an investment.
|
4 |
Pricing |
D |
A list of all planned expenses and revenues. |
5 |
Cost centre |
E |
A tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. |
6 |
Product mix |
F |
A form of communication intended to persuade an audience to purchase or take some action upon products, ideas, or services. |
7 |
Boston Box model |
G |
It has to do with the life of a product in the market with respect to business/commercial costs and sales measures. |
8 |
Promotion |
H |
The extent to which an enterprise or a nation actually uses its potential output. |
9 |
Field experiment |
I |
The total composite of products offered by a particular organization |
10 |
Budget |
J |
The process of determining what a company will receive in exchange for its products. |
11 |
Product |
K |
It evaluates the products of an organization according to their market share and to their growth prospects. |
12 |
Marketing strategy |
L |
A geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide-scale roll-out. |
13 |
Advertising |
M |
Price, product, distribution, promotion. |
14 |
Product life cycle |
N |
The process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. |
15 |
Capacity |
O |
The systematic gathering, recording, and analysis of data about issues relating to marketing products and services. |
16 |
Divestment |
P |
A scientific method to examine an intervention in the real world rather than in the laboratory. |
17 |
Marketing mix |
Q |
A division that adds to the cost of an organization, but only indirectly adds to its profit. |