- •Unit 3 full-service, specialty, and fast-food restaurants
- •1. Read and translate the following international words:
- •2. Read and translate the following groups of words derived from a common root:
- •3. Read the text and translate it. While reading the text try and find answers to these questions:
- •Full-service Restaurants
- •Specialty Restaurants
- •Quick-Service/Fast-Food
- •4. Match the words and phrases on the left with the correct equivalent on the right:
- •5. Match the synonyms:
- •6. Match the antonyms:
- •7. Match the words on the left with the correct definitions on the right:
- •8. Answer the questions on the text:
- •9. Complete the sentences using proper words and phrases in the box.
- •10. Say whether the following statements are true or false.
- •11. On the basis of the following information about a full-service restaurant try to determine whether its operation is successful. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Case Study le cirque 2000 restaurant
- •2. Identify key points in the text and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you. From time immemorial...
Full-service Restaurants
A full-service restaurant is one where a good selection of menu items is offered, generally at least fifteen or more different entrees cooked to order, with nearly all the food being made on the premises from scratch using raw or fresh ingredients. Full-service restaurants may be formal or casual and may be further categorized by price, decor/atmosphere, level of formality, and menu. Most full-service restaurants may be cross-referenced into other categories, as mentioned previously. Many of these restaurants serve haute cuisine (pronounced hote), which is a French term meaning elegant dining or high food. Many of the fine restaurants in the United States are based on French or northern Italian cuisine, which, together with fine Chinese cuisine, are considered by many western connoisseurs to be the finest in the world.
Most full-service restaurants are independently owned and operated by an entrepreneur or a partnership. These restaurants are in almost every neighborhood. Today, with value-conscious customers expecting more for their money, it is becoming increasingly more difficult to make a profit in this segment of the business because of strong competition from other restaurants.
Specialty Restaurants
Under this general heading come fast-food or quick-service, family, ethnic, theme, casual dining, and dinner house restaurants. Some restaurants fall into more than one category, ethnic (Italian) and full-service like the Olive Garden, or specialty (seafood) and full-service, like Red Lobster.
Quick-Service/Fast-Food
The quick-service sector is the one that really drives the industry. With sales of $111 billion, it is slightly ahead of the full-service segment by dollar volume. Recently, the home-meal replacement and fast casual concepts have gained momentum. Boston Market is a leader in both sectors and has recently sped up its service and cut customers' wait time in half.
Quick-service or fast-food restaurants offer limited menus featuring food such as hamburgers, fries, hot dogs, chicken (in all forms), tacos, burritos, gyros, teriyaki bowls, various finger foods, and other items for the convenience of people on the go. Customers order their food at a counter under a brightly lit menu featuring color photographs of food items. Customers are even encouraged to clear their own trays, which helps reduce costs. The following are examples of the different types of quick-service/fast-food restaurants:
- Hamburger — McDonald's, Burger King, Wendy's
- Pizza — Pizza Hut, Domino's, Godfather's
- Steak — Bonanza, Ponderosa — Seafood — Long John Silver's
- Chicken — KFC, Church's, Boston Market, Kenny Roger's, Popeye's
- Sandwich — Subway
- Mexican — Taco Bell, El Torito
In some of the world's major cities, where space is expensive, stand-up restaurants open where busy office workers can eat a quick meal. Also found in many major cities is «$1 Chinese Fast Food (no MSG)», where patrons select menu items and receive small portions for one dollar. This is relatively quick and easy for the kitchen staff, because they can prepare a large serving of a particular dish, put it on low heat, and portion it out as necessary. For the customers, it is fast and affordable because they can have a taste of three or four different dishes for a cost of $3 or $4 with rice and noodles usually included free.
Many QSR chains are targeting international growth, mostly in the larger cities in a variety of countries [1, 208—209; 213—215].
Vocabulary notes
evolving зд. постоянно развивающийся
full-service restaurant ресторан классического типа с большим выбором блюд, которые готовят только по заказу
quick-service restaurant (QSR) ресторан быстрого обслуживания
specialty restaurant специализированный ресторан, в котором подаются блюда и напитки, которые не всегда можно встретить в других ресторанах (напр., блюда из морепродуктов или блюда национальной кухни)
designation зд. характеристика; отличительная черта
dinner house зд. ресторан, в который приходят главным образом в вечернее время — поужинать
occasion зд. ресторан, в котором главным образом отмечаются торжества
casual зд. ресторан, в который приходят главным образом в дневное время - перекусить
food dollars зд. деньги, расходуемые на питание
to eat out питаться вне дома (в кафе, ресторане и т.п.)
Mother's Day День матери (в США отмечается в мае)
Valentine's Day День св. Валентина
entree основное блюдо; второе блюдо
from scratch зд. от начала и до конца; целиком и полностью
cooked to order приготовленное на заказ (блюдо)
haute ['out] франц. первоклассный, высшего качества; букв, высокий
cuisine [kwi'zi: n] франц. кухня (как способ приготовления блюд, их характеристика и специфика)
connoisseur [koni'se:] франц. тонкий знаток; ценитель; гурман. Например, a connoisseur of fine cuisine; a wine connoisseur.
entrepreneur предприниматель, собственник
partnership форма собственности, когда предприятие принадлежит нескольким лицам (партнерам)
neighborhood зд. округ, район (городской)
value-conscious зд. тот, кто умеет считать свои деньги, не бросая их на ветер, и желает получить за них качественное обслуживание
to make a profit получать доход, прибыль
competition конкуренция
to be ahead (of smb., smth.) опережать (кого-либо, что-либо)
family restaurant ресторан, куда приходят всей семьей, с детьми
to gain momentum быстро развиваться; набирать силу
to cut in half сокращать наполовину
wait time время ожидания
to eat a quick meal поесть на скорую руку; перекусить
fries = French fries (pl.) длинные ломтики картофеля, жаренного во фритюре
taco ['tækou] тако — мексиканское блюдо, состоящее из тонко раскатанного сдобного теста, в которое заворачивают мясо, фасоль и т.п., после чего запекают до образования корочки
burrito [Ьə'гi:təu] буррито — мексиканское блюдо, состоящее из тонко раскатанной тортильи (пресного теста), которую складывают в виде конверта и наполняют мясом или фасолью с сыром; первая разновидность отдаленно напоминает шаурму
finger food блюдо, которое едят прямо руками (без ложки, вилки и т.п.)
on the go зд. очень занятой; спешащий
to feature (smth.) зд. иметь (что-либо) отличительной чертой
to encourage поощрять
space зд. земля; земельные участки
stand-up restaurant ресторан, где едят стоя
MSG (сокр. от monosodium глютамат натрия; добавляется в glutamate) пищу для улучшения ее вкуса
low heat зд. слабый подогрев
to portion out порционировать
affordable зд. недорого
taste вкус
rice рис
noodles (pi.) лапша
to target зд. стремиться достичь (чего-либо)
Vocabulary focus