Содержание

1. MY FUTURE PROFESSION 4

2. WHAT IS BUSINESS? 9

3. THE DEFINITION AND FUNCTIONS OF MANAGEMENT 12

4. PLANNING 16

5. ORGANIZING 20

6. DIRECTING 24

7. CONTROLLING 27

8. MANAGEMENT SKILLS 31

9. LEADERSHIP AND LEADERSHIP STYLES 36

10.THE NATURE OF ADVERTISING 41

11. MARKETING 45

Список используемой литературы: 50

1. My future profession

There are many interesting and useful professions. It is really not an easy task to make the right choice. I began to think about my future profession at the age of 15. I suppose, since childhood people should try to choose their way in life. If you want to be perfect in your trade, you need to pay more attention to special subjects, which will be useful to you in future. As for me, my favourite subjects at school were Mathematics and English. To become a good specialist in management and business one must know many sciences connected with business such as economics, marketing, management of personnel, advertising, promotion of goods, strategy of sales, statistics, history of economic theory and many others.

Today, our country tries to keep rapid pace of life in developing market economy. That’s why, our economics needs specialists in such new spheres of our economics as management and marketing. Management is a modern philosophy of business today. I think, it is very interesting to be engaged in management and marketing. Specialists of marketing or management are in great demand today in our society.

I've decided to get education in management, which will help me to get a well-paid and interesting job. I'll try to study to the best of my abilities, to accumulate knowledge, to develop management skills. It is very important for a specialist in business matters to be a skillful user of computers and to speak at least one foreign language. A foreign language opens the door to any foreign country, gives the possibility to communicate, to understand people and to be understood. The most popular language in the world, I think, is English. A real professional can not do without knowing a language, which can help in solving business matters, holding negotiations, making contracts.

In my opinion, my studies at the Institute will help me in getting deep knowledge and developing managerial skills all the time. I agree with the English proverb: it is never too late to learn.

Vocabulary

right choice	правильный выбор
to suppose	полагать, думать
childhood	детство
way	путь
trade	занятие
science	наука
to advertise	рекламировать
promotion	продвижение
rapid pace	быстрый темп
to be engaged in smth	заниматься чем-либо
demand	спрос
ability	способность, умение
to accumulate	накапливать
skill	мастерство
skillful user	умелый пользователь
possibility	возможность
solution	решение
negotiation	переговоры, обсуждение
knowledge	знание

1. Ответьте на вопросы.

1. Is it an easy task to make the right choice in profession?

2. What subjects do you need to pay more attention to if you want to be perfect in your trade?

3. What sciences must you know to become a good specialist in management?

4. Why does our economics need specialists in management and marketing?

5. Are specialists in marketing or management in great demand today in our society?

6. Why is it important to know foreign languages for a specialist in business matter?

7. What is the most popular language in the world?

2. Переведите следующие слова и выражения.

Useful profession; the right choice; my future profession ; my favorite subjects; one must know many sciences such as business; in developing market economy; modern philosophy; in great demand today; to get education in management; interesting job; to accumulate knowledge; at least one foreign language; gives possibility to communicate; to understand people and to be understood; holding negotiations; in solving business matters; in getting deep knowledge; it is never too late to learn; developing managerial skills all the time.

3. Вставьте артикль, где необходимо.

1. There are ... lot of interesting and useful professions.

2. It is very important for ... economist to know ... foreign language, especially English.

3. Today the profession of ... manager has become one of ... most useful, modern and interesting.

4. To choose ... right occupation is very difficult, because we must take into consideration many factors.

5. I’d like to work as … manager.

6. I think this is ... most interesting profession.

7. The problem of choosing ... future profession has always been very important.

4. Тест. Выберите правильный вариант.

1. It is really not an... task to make the right choice in professions.

1. easy

2. important

3. funny

2. Management is a ... philosophy of business today.

1. old

2. modern

3. ancient

3. What possibilities does the foreign language give?

1. to communicate

2. to study

3. to accumulate knowledge

4. It is never too late to ...

1. work

2. get up

3. learn

5. The most popular language in the world is ...

1. English

2. Russian

3. Chinese

6. That’s why our economics needs specialists in ... new spheres of our economics as management and marketing.

1. so

2. such

3. this

7. I think it is very interesting ... in management and marketing.

1. to be engaged

2. to engage

3. to have engaged

5. Расположите данные предложения в правильном порядке.

1. Our economics needs specialists in such new spheres of our economics as management and marketing.

2. I've decided to get education in management, which will help me to get a well-paid and interesting job.

3. I began to think about my future profession at the age of 15.

4. The most popular language in the world, I think, is English.

5. Management is a modern philosophy of business today.

6. It is really not an easy task to make the right choice.

7. A real professional can not do without knowing a language, which can help in solving business matters, holding negotiations, making contracts.

8. I'll try to study to the best of my abilities, to accumulate knowledge, to develop management skills.