VI. Grammar.

1. Write out the sentences with modal verbs MUST (2), MAY (5, 6), NEED (3, 5). Translate them into Russian.

1) To achieve their goals, these instructions must develop effective relationships with many different audiences or publics such as employees, members, customers, local communities, shareholders and other institutions, and with society at large.

- Каждый из социнститутов ради достижения своих целей обязан развивать эффективные отношения с самой разной аудиторией, представая перед общественностью. Это могут быть служащие, члены организаций, заказчики, местные общественные группы, акционеры – и общество в целом.

5) These may include marketing, financial, find-raising, employee, community or government relations and other programs.

- Это может включать маркетинг, планирование финансирования, повышение уровня осведомленности, подбор сотрудников, общественных и правительственных связей - и другие программы.

6) Examples of the knowledge that may be required in the professional practice of PR include communication arts, psychology, social psychology, sociology, political science, economics and the principles of management and ethics.

- Потребоваться в профессиональной практике PR, к примеру, могут знания искусства общения, психологии, социальной психологии, социологии, политологии, экономики и принципов этики и управления.

3) The managements of institutions need to understand the attitudes and values of their publics in order to achieve institutional goals.

- Менеджерам необходимо ясно понимать взгляды и ценности своей аудитории, чтобы достигать необходимых компании результатов.

5) PR practitioners are setting objectives, planning, budgeting, recruiting and training staff, developing facilities - in short, managing the resourses needed to perform the organization's aims.

- Пиарщики устанавливают цели, планируют, просчитывают бюджет, подбирают и обучают персонал, разрабатывают средства - в общем, управляют всеми ресурсами, которые необходимы для выполнения целей организации.

2. Put questions of all types to the following sentences:

1. Public relations helps our society to function more effectively.

Does public relations helps our society to function more effectively?

Public relations helps our society to function more effectively, isn’t it?

How does public relations helps our society to function more effectively?

Does public relations helps our society to function more or less effectively?

What helps our society to function more effectively?

2. These instructions must develop effective relationships.

Do these instructions must develop effective relationships?

These instructions must develop effective relationships, aren’t they?

Which instructions must develop effective relationships?

Do these instructions must develop effective or bad relationships?

What these instructions must develop?

3. Technical knowledge and skills are required for opinion research.

Do technical knowledge and skills are required for opinion research?

Technical knowledge and skills are required for opinion research, aren’t they?

Why technical knowledge and skills are required for opinion research?

Are technical knowledge and skills or humanities required for opinion research?

What knowledge and skills are required for opinion research?

3. Change the sentences of the previous exercise and your questions into indirect speech.

They say that public relations helps our society to function more effectively.

Mary asked did public relations help our society to function more effectively.

Mary asked if public relations helped our society to function more effectively, wasn’t it?

Mary asked how public relations helped our society to function more effectively.

Mary asked did public relations helps our society to function more or less effectively?

Mary asked what helps our society to function more effectively?

Mary believes that these instructions must develop effective relationships.

Anna asked did these instructions must develop effective relationships.

Anna asked if these instructions must develop effective relationships, didn’t they?

Mary clarified which instructions must develop effective relationships.

Mary clarified if these instructions must develop effective or bad relationships.

Anna asked what these instructions must develop?

Ben believes that technical knowledge and skills are required for opinion research.

Andrew asked did technical knowledge and skills are required for opinion research.

Andrew asked if technical knowledge and skills would require for opinion research, won’t they?

Ben clarified why technical knowledge and skills are required for opinion research.

Ben asked were technical knowledge and skills or humanities requiring for opinion research?

Andrew asked what knowledge and skills are required for opinion research.

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ВНИМАНИЕ! ЗДЕСЬ ДОЛЖНЫ БЫТЬ ВАШИ ДВА ПЕРЕВОДА, КАЖДЫЙ ПО ДЕСЯТЬ ТЫСЯЧ ПЕЧАТНЫХ ЗНАКОВ (ПРИМЕРНО ПЯТЬ ЛИСТОВ А4). СНАЧАЛА ПЕРЕВОД, ПОТОМ ТЕКСТ НА АНГЛИЙСКОМ И ССЫЛКА НА ИСТОЧНИК.

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МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ

ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ

УЧРЕЖДЕНИЕ ВЫСШЕГО ПРОФЕССИОНАЛЬНОГО ОБРАЗОВАНИЯ

«ВОРОНЕЖСКИЙ ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ»