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&Что нужно для успеха в бизнесе

 

 

Business

Hint:

 

 

 

 

When you

give a presentation

or make a

report,

 

it is

important

to have

all

the

facts.

 

Details

make a presentation

more

interesting

and

more credible.

How about

you?

 

 

 

 

 

 

 

Use these adverbs to tell about yourself: always,

usually,

sometimes, never.

1.Before you seal a letter, you reread the letter for errors.

2.Before you mail a letter, you check the address on the envelope.

3.You keep all your receipts.

4.You practice your ideas on others before presenting them to an audience.

Before you go to a meeting, be prepared. Think of the questions people will ask. Prepare the answers for these questions. Know how long, how much, and what is required to do something.

Practice with your classmates:

A:

I think we should develop

a new project

/ redo our

budget / rewrite

 

our catalog /... .

 

 

 

 

 

B:

How long will it take to develop /to do/

to write /... ?

A:

It will take J8months/a

few

hours/a

week/... .

 

В.:

How much will it

cost/be/

take/..Л

 

 

A.:

It will cost $ 4,000

/ be about

$ 1,000 /

take about

$ 2 million.

READING FOR DETAILS

Read the following announcement from the company bulletin board.

—All managers are invited to a meeting=

"HOW TO MANAGE PROJECTS"

The meeting will

be held in the conference room

from

2:00

to 4:30 p.m.

on Thursday,

January 10"'

SPEAKERS: MARK COLSON and JOAN APPLETON

Call Rick Crane at 340-7979 for more information

210

What you need for success in business ffi

Find the details:

1.What is the announcement about?

2.Who is invited?

3.Where will the meeting be?

4.How long will the meeting be?

5.What is the date of the meeting?

6.How many speakers will there be?

7.Who do you call for more information?

8.Do all managers have to go?

9.What is Mr. Crane's phone number?

10.What day is the meeting?

Read the model notes for the announcement. Then read the model announcement.

Business

Meeting «Starting a New Business:

How

much does it cost?»

Fri-

day, May

2nd, 2:30 p.m., Carter Auditorium,

495

Elm St., Free. Call

(412)

456-6845

 

 

 

 

THERE WILL BE A BUSINESS MEETING

«Starting

a New

Business:

How much

does

it cost?»

Friday, May 2nd, 2:30 p.т.,

Carter Auditorium

495 Elm Street. Free admission.

CALL (412) 456-6845

FOR MORE INFORMATION

Read the notes. Then write the announcements.

Planning

meeting «Marketing

New

Products», Monday, March

6'h, 4:00

pm, Fairview Hotel,

6940

Amherst Avenue. Free. Call

(613)459-6832.

211

&Что нужно для успеха в бизнесе

Meeting for

small businesses

«Sales

and

Marketing», 1:00

p.m..

May 30"',

Tuesday,

City

View

Hotel,

960

Park Avenue,

$10,

call

703-594-7854.

 

 

 

 

 

 

 

 

 

 

From

the

desk

of

Bill

Rogers.

World

Trade

Seminar

«New

Trade

Policy»,

Friday,

December

 

12, 3:30 pm

World

Confer-

ence

Center,

Drysdale Circle. $75.

Call

512-433-3344.

 

 

Be prepared

Give sufficient details

Ask the right questions

1.8. Вежливость {Be

Polite)

 

 

Personal Success

Hint: It pays to be polite in

business.

ташя

BEING POLITE / IMPOLITE ON THE

PHONE

Compare and discuss two situations.

Situation 1.

Barbara McKain is the receptionist at Green and Sons Company. One of her duties is to answer the telephone. No one gets past Ms. McKain.

Ms. McKain:

This is Green and Sons Company. May I help you?

Mrs. Croft:

Let me talk to Mr. Green. Quick.

Ms. McK.:

Who may I say is calling? (or: Who is calling, please?)

Mrs. C.:

Mrs. Croft.

Ms. McK.:

May I tell him what the call is about?

Mrs. C.:

It's none of your business.

Ms. McK.:

I'm sorry, but Mr. Green has just stepped out.

2 1 2

What you need for success in business

ffi

Situation 2.

Jack Winston is talking to Barbara McKain, the rcccptionist.

Ms.

McK.:

Hello. Green and Sons Company. This is Barbara speak-

 

 

ing. May I help you?

J.W.:

 

Hello, Barbara. This is Jack Winston. How was your va-

 

 

cation?

Ms.

McK.:

Oh, hello, Mr. Winston. My vacation was tcrrific. Thanks

 

 

for asking. How are you today?

J.W.:

 

Great, thanks. Is Mr. Green in?

Ms.

McK.:

No, sorry, he has just stepped out.

J.W.:

 

Do you have my number?

Ms.

McK.:

Yes, of course, we do. I'll tell him that you called the

 

 

minute he comes back.

r

Questions for discussion:

a

 

 

1.Who is more polite - Mr. Winston or Mrs. Crolt?

2.Why is Ms. McKain nice to Mr. Winston?

3.Why does Mr. Winston call Ms. McKain by her first name, Barbara?

4.Who is a positive person - Mr. Winston or Mrs. Croft?

5.Who is more successful - Mr. Winston or Mrs. Crolt?

6.Who would you rather talk to - Mr. Winston or Mrs. Croft?

7.Do you like secretaries to ask why you arc calling?

How about you?

Use these adverbs to tell about yourself: always, usually, sometimes,

never

1.I am polite to strangers when face-to-face.

2.I am polite to strangers when on the phone.

3.I am polite to acquaintances.

4.I am more polite to strangers than to my family.

IDENTIFYING YOURSELF

When you answer your phone at the office, you should identify yourself:

Hello. Charles

Palmer / Charles Palmer speaking / Charles Palmer here /

This is Charles

Palmer.

213

&Что нужно для успеха в бизнесе

When you call someone, you should identify yourself and give your company name.

Hello,

Mr.

Palmer. This

is Rob Cranston from Parent magazine / This is Jane

Doyle

from

IBM calling

/...

Practice with your classmate saying «Hello» on the phone.

Business Hint:

To identify yourself on the phone, always say: "This is (your name)"

Don't say "I am (your name)"

Read the conversations.

A polite

conversation:

A:May I help you?

B:Yes, please. Could I speak to Mr. Carlson?

An impolite

conversation:

A:What do you want?

B:Mr. Carlson.

Match the polite and impolite expressions:

Polite expressions

Щ Impolite

expressions

1.May I help you

2.Could I speak to Mr. Fox?

3.Who may I ask is calling?

4.Could you help me?

5.This is an emergency..

6.I'd like to speak to Jim, please.

a.I want Mr. Fox.

b.Who is this?

c.Make it quick.

d.Jim.

e.What do you want?

f.Get me some help.

Practice using polite expressions:

A:May (Could/Сап) I help you?

B:Yes, please. I'd like to speak to Mr. N. (the secretary / manager).

A:Of course (Surely / Certainly). Just a moment, please.

214

What you need for success in business ffi

Business idioms and

expressions:

 

 

 

If you arc busy doing something,

you can say "I am in

the middle of

a

meet-

ing (dinner/a

conversation)".

 

 

 

 

Suggesting

alternatives

 

 

 

 

IГ you need

to get off

the phone,

provide a reason and

a suggestion

to

con-

tinue later.

 

 

 

 

 

 

Reasons

I'm in the middle of a meeting. I'm on my way to a meeting.

I can't talk now.

I'm very busy right now. I just got in.

Suggestions

Could we talk later?

Could you call me after lunch? Call me tomorrow, please.

Call me in about an hour, please. Can I call you back later?

Practicc ending phone calls with your classmate:

A:You know, I'm on my way to a meeting. Could you please call me later?

B:When should I call?

A:Call ine early tomorrow.

Expressing appreciation

Study these sentences:

Thanks / Thank you for asking / calling / coming.

Read the situation. What do you say?

; Situation: Somebody asked about your job. You say: Thank you for

Situation: Somebody came to your party.

You say:

.

...': Situation: Somebody helped you.

 

You say:

.

Situation: Somebody asked about your family.

You say:

.

Situation: Somebody callcd you.

You say:

.

215

&Что нужно для успеха в бизнесе

Taking phone

messages

Practice taking phone messages:

A:Good morning. May I help you?

B:Yes. May I speak to Mr. Bill Robson?

A: I'm sorry. Mr. Robson has just stepped out. May 1 take a message?

B:Yes, please tell him that Mark Goodman returned his call.

A:And your number, Mr. Goodman?

B:244-4569 (or: I'll call him after lunch).

A: Let me repeat that (spell the name and repeat the number).

B:That's correct. Thank you very much.

A:Thank you for calling. Good-bye.

Identify yourself on the phone.

Speak slowly and clearly.

Return your phone calls.

Express appreciation.

1.9. Т е р п е л и в о с т ь (Be

Patient)

 

Personal

success

hint:

Good work

can

take time to

accomplish.

; » Ш Г » А Т Ш GIVING POSITIVE / NEGATIVE FEEDBACK

Compare and discuss two situations.

Situation 1.

Alice Duff supervises Wilma Cochran, who is a typist.

A.D.: Look at these typos (typing mistakes). Don't you know how to type a letter?

W.C.: I'm sorry, Ms. Duff. I'll retype it right away.

A.D.: Forget it. This letter is too important. I'll type it myself.

2 1 6

What you need for success in business

ffi

Situation 2.

Betty Brooks typed a letter for Charles Deckcr.

Ch.D.: You've done a great job typing this letter.

B.D.: Thank you, Mr. Decker. The job gets easier every day. Ch.D.: Of course it does. You forgot the date, though.

B.D.: I'm sorry. I'll fix that right away.

7 s Questions for discussion:

1.Who is more patient - Ms. Duff or Mr. Decker?

2.Who do you want to work with - Ms. Cochran or Ms. Brooks?

3.Who do you want to work for - Ms. Duff or Mr. Decker?

4.Is making a typo a serious mistake?

5.Is forgetting the date a serious mistake?

6.Which is worse - making a typo or forgetting the date?

How about you ?

Answer yes / no /sometimes.

1. To do a job right, I do it myself.

2.I never make a mistake.

3.I explain things carefully.

4.I give everyone a second chance.

5.I check my work carefully.

6.I fix (correct) mistakes neatly.

Business Hint: Never forget to say "please" and "thank you".

When you give instructions, be patient. Explain how things should be done.

Positive suggestion: In this office, we use wider margins.

Positive request: Could you retype this letter with wider margins?

217

& Что нужно для успеха в бизнесе

Match the positive suggestion with

Positive suggestions

1.In this office, we always use white paper for letters.

2.In this office, we are very clean and organized.

3.In.this office, everyone helps the receptionist.

4.In this office, we are always punctual.

Making Positive

Comments

appropriate polite request.

Polite requests

a.Could you please come tomorrow?

b.Could you please clean

your desk before you leave?

c.Could you please answer the phone while she's out?

d.Could you please retype your letter?

A positive comment makes people comfortable and ready.

Negative comment: You can't do anything right.

Positive comment: Thanks for trying. I really appreciate it.

Rewrite these sentences:

3

I really appreciate your help.

 

 

Thanks for

.

5

I really appreciate your staying late.

 

Ц

I really appreciate your meeting me.

 

3

I really appreciate your coming early.

 

3

I really appreciate your working overtime.

 

 

 

Business

Hint:

 

 

"You catch

more flies with

honey

than

with

vinegar."

This common

English

expression

means:

If you are nice

(sweet),

people

will do

what

you ask.

If you

are

nasty

(bitter

like vinegar),

people

will not want

to do

what

you

ask.

A polite way to correct someone is to use the passive voice. Instead of saying "YOU made a mistake", say "A mistake was made".

218

What you need for success in business ffi

To make a polite suggestion^ use the word should.

An

impolite

suggestion:

 

You had better finish your report.

 

A polite suggestion:

 

You should finish your report.

 

Practice giving polite corrections with the

verbs

rewrite, call

again,

send

again,

copy again,

retype.

 

 

 

 

 

 

 

 

Practice making polite suggestions with the

verbs

talk,

know,

finish,

write,

call.

 

 

 

 

 

 

 

 

 

 

 

шшт

 

 

 

 

 

 

 

 

 

 

Always say

please

and thank

you.

 

 

 

 

 

Be positive.

 

 

 

 

 

 

 

 

Compliment good work.

 

 

 

 

 

 

 

• Point out mistakes politely.

 

 

 

 

 

 

Provide clear, complete instructions.

 

 

 

 

 

1.10. Преданность делу (Be

Loyal)

 

 

 

 

 

 

 

Personal

Success

Hint:

 

 

 

 

 

 

 

"Give credit where credit is due."

 

 

 

 

This

expression

means:

By sharing your

success,

 

 

 

 

you show loyalty

to your

colleagues,

 

 

 

 

 

your

boss,

and

your

company.

 

 

 

1 SHARING / NOT SHARING THE CREDIT

Compare and discuss two situations.

Situation 1.

Richard Costner is Ann Edward's boss.

A.E.: We made this sale because of me. I worked night and day on this project. I worked through lunch breaks.

R.C.: Did no one else help you? Jim? Mary? Martha? A.E.: Between you and me, no one else is qualified here. R.C.: Really? They were qualified when I hired them.

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