Слепович. Business Communication
.pdf&Что нужно для успеха в бизнесе
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Business |
Hint: |
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When you |
give a presentation |
or make a |
report, |
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it is |
important |
to have |
all |
the |
facts. |
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Details |
make a presentation |
more |
interesting |
and |
more credible. |
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How about |
you? |
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Use these adverbs to tell about yourself: always, |
usually, |
sometimes, never. |
1.Before you seal a letter, you reread the letter for errors.
2.Before you mail a letter, you check the address on the envelope.
3.You keep all your receipts.
4.You practice your ideas on others before presenting them to an audience.
Before you go to a meeting, be prepared. Think of the questions people will ask. Prepare the answers for these questions. Know how long, how much, and what is required to do something.
Practice with your classmates:
A: |
I think we should develop |
a new project |
/ redo our |
budget / rewrite |
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our catalog /... . |
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B: |
How long will it take to develop /to do/ |
to write /... ? |
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A: |
It will take J8months/a |
few |
hours/a |
week/... . |
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В.: |
How much will it |
cost/be/ |
take/..Л |
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A.: |
It will cost $ 4,000 |
/ be about |
$ 1,000 / |
take about |
$ 2 million. |
READING FOR DETAILS
Read the following announcement from the company bulletin board.
—All managers are invited to a meeting=
"HOW TO MANAGE PROJECTS"
The meeting will |
be held in the conference room |
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from |
2:00 |
to 4:30 p.m. |
on Thursday, |
January 10"' |
SPEAKERS: MARK COLSON and JOAN APPLETON
Call Rick Crane at 340-7979 for more information
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What you need for success in business ffi
Find the details:
1.What is the announcement about?
2.Who is invited?
3.Where will the meeting be?
4.How long will the meeting be?
5.What is the date of the meeting?
6.How many speakers will there be?
7.Who do you call for more information?
8.Do all managers have to go?
9.What is Mr. Crane's phone number?
10.What day is the meeting?
Read the model notes for the announcement. Then read the model announcement.
Business |
Meeting «Starting a New Business: |
How |
much does it cost?» |
Fri- |
day, May |
2nd, 2:30 p.m., Carter Auditorium, |
495 |
Elm St., Free. Call |
(412) |
456-6845 |
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THERE WILL BE A BUSINESS MEETING
«Starting |
a New |
Business: |
How much |
does |
it cost?» |
Friday, May 2nd, 2:30 p.т., |
Carter Auditorium |
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495 Elm Street. Free admission. |
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CALL (412) 456-6845 |
FOR MORE INFORMATION |
Read the notes. Then write the announcements.
Planning |
meeting «Marketing |
New |
Products», Monday, March |
6'h, 4:00 |
pm, Fairview Hotel, |
6940 |
Amherst Avenue. Free. Call |
(613)459-6832.
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&Что нужно для успеха в бизнесе
Meeting for |
small businesses |
«Sales |
and |
Marketing», 1:00 |
p.m.. |
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May 30"', |
Tuesday, |
City |
View |
Hotel, |
960 |
Park Avenue, |
$10, |
call |
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703-594-7854. |
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From |
the |
desk |
of |
Bill |
Rogers. |
World |
Trade |
Seminar |
«New |
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Trade |
Policy», |
Friday, |
December |
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12, 3:30 pm |
World |
Confer- |
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ence |
Center, |
Drysdale Circle. $75. |
Call |
512-433-3344. |
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Be prepared
Give sufficient details
Ask the right questions
1.8. Вежливость {Be |
Polite) |
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Personal Success |
Hint: It pays to be polite in |
business. |
ташя |
BEING POLITE / IMPOLITE ON THE |
PHONE |
Compare and discuss two situations.
Situation 1.
Barbara McKain is the receptionist at Green and Sons Company. One of her duties is to answer the telephone. No one gets past Ms. McKain.
Ms. McKain: |
This is Green and Sons Company. May I help you? |
Mrs. Croft: |
Let me talk to Mr. Green. Quick. |
Ms. McK.: |
Who may I say is calling? (or: Who is calling, please?) |
Mrs. C.: |
Mrs. Croft. |
Ms. McK.: |
May I tell him what the call is about? |
Mrs. C.: |
It's none of your business. |
Ms. McK.: |
I'm sorry, but Mr. Green has just stepped out. |
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What you need for success in business |
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Situation 2.
Jack Winston is talking to Barbara McKain, the rcccptionist.
Ms. |
McK.: |
Hello. Green and Sons Company. This is Barbara speak- |
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ing. May I help you? |
J.W.: |
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Hello, Barbara. This is Jack Winston. How was your va- |
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cation? |
Ms. |
McK.: |
Oh, hello, Mr. Winston. My vacation was tcrrific. Thanks |
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for asking. How are you today? |
J.W.: |
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Great, thanks. Is Mr. Green in? |
Ms. |
McK.: |
No, sorry, he has just stepped out. |
J.W.: |
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Do you have my number? |
Ms. |
McK.: |
Yes, of course, we do. I'll tell him that you called the |
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minute he comes back. |
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Questions for discussion: |
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1.Who is more polite - Mr. Winston or Mrs. Crolt?
2.Why is Ms. McKain nice to Mr. Winston?
3.Why does Mr. Winston call Ms. McKain by her first name, Barbara?
4.Who is a positive person - Mr. Winston or Mrs. Croft?
5.Who is more successful - Mr. Winston or Mrs. Crolt?
6.Who would you rather talk to - Mr. Winston or Mrs. Croft?
7.Do you like secretaries to ask why you arc calling?
How about you?
Use these adverbs to tell about yourself: always, usually, sometimes, |
never |
1.I am polite to strangers when face-to-face.
2.I am polite to strangers when on the phone.
3.I am polite to acquaintances.
4.I am more polite to strangers than to my family.
IDENTIFYING YOURSELF
When you answer your phone at the office, you should identify yourself:
Hello. Charles |
Palmer / Charles Palmer speaking / Charles Palmer here / |
This is Charles |
Palmer. |
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When you call someone, you should identify yourself and give your company name.
Hello, |
Mr. |
Palmer. This |
is Rob Cranston from Parent magazine / This is Jane |
Doyle |
from |
IBM calling |
/... |
Practice with your classmate saying «Hello» on the phone.
Business Hint:
To identify yourself on the phone, always say: "This is (your name)"
Don't say "I am (your name)"
Read the conversations.
A polite |
conversation: |
A:May I help you?
B:Yes, please. Could I speak to Mr. Carlson?
An impolite |
conversation: |
A:What do you want?
B:Mr. Carlson.
Match the polite and impolite expressions:
Polite expressions |
Щ Impolite |
expressions |
1.May I help you
2.Could I speak to Mr. Fox?
3.Who may I ask is calling?
4.Could you help me?
5.This is an emergency..
6.I'd like to speak to Jim, please.
a.I want Mr. Fox.
b.Who is this?
c.Make it quick.
d.Jim.
e.What do you want?
f.Get me some help.
Practice using polite expressions:
A:May (Could/Сап) I help you?
B:Yes, please. I'd like to speak to Mr. N. (the secretary / manager).
A:Of course (Surely / Certainly). Just a moment, please.
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What you need for success in business ffi
Business idioms and |
expressions: |
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If you arc busy doing something, |
you can say "I am in |
the middle of |
a |
meet- |
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ing (dinner/a |
conversation)". |
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Suggesting |
alternatives |
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IГ you need |
to get off |
the phone, |
provide a reason and |
a suggestion |
to |
con- |
tinue later. |
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Reasons
I'm in the middle of a meeting. I'm on my way to a meeting.
I can't talk now.
I'm very busy right now. I just got in.
Suggestions
Could we talk later?
Could you call me after lunch? Call me tomorrow, please.
Call me in about an hour, please. Can I call you back later?
Practicc ending phone calls with your classmate:
A:You know, I'm on my way to a meeting. Could you please call me later?
B:When should I call?
A:Call ine early tomorrow.
Expressing appreciation
Study these sentences:
Thanks / Thank you for asking / calling / coming.
Read the situation. What do you say?
; Situation: Somebody asked about your job. You say: Thank you for
Situation: Somebody came to your party.
You say: |
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...': Situation: Somebody helped you. |
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You say: |
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Situation: Somebody asked about your family.
You say: |
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Situation: Somebody callcd you.
You say: |
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&Что нужно для успеха в бизнесе
Taking phone |
messages |
Practice taking phone messages:
A:Good morning. May I help you?
B:Yes. May I speak to Mr. Bill Robson?
A: I'm sorry. Mr. Robson has just stepped out. May 1 take a message?
B:Yes, please tell him that Mark Goodman returned his call.
A:And your number, Mr. Goodman?
B:244-4569 (or: I'll call him after lunch).
A: Let me repeat that (spell the name and repeat the number).
B:That's correct. Thank you very much.
A:Thank you for calling. Good-bye.
•Identify yourself on the phone.
•Speak slowly and clearly.
•Return your phone calls.
•Express appreciation.
1.9. Т е р п е л и в о с т ь (Be |
Patient) |
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Personal |
success |
hint: |
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Good work |
can |
take time to |
accomplish. |
; » Ш Г » А Т Ш GIVING POSITIVE / NEGATIVE FEEDBACK
Compare and discuss two situations.
Situation 1.
Alice Duff supervises Wilma Cochran, who is a typist.
A.D.: Look at these typos (typing mistakes). Don't you know how to type a letter?
W.C.: I'm sorry, Ms. Duff. I'll retype it right away.
A.D.: Forget it. This letter is too important. I'll type it myself.
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What you need for success in business |
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Situation 2.
Betty Brooks typed a letter for Charles Deckcr.
Ch.D.: You've done a great job typing this letter.
B.D.: Thank you, Mr. Decker. The job gets easier every day. Ch.D.: Of course it does. You forgot the date, though.
B.D.: I'm sorry. I'll fix that right away.
7 s Questions for discussion:
1.Who is more patient - Ms. Duff or Mr. Decker?
2.Who do you want to work with - Ms. Cochran or Ms. Brooks?
3.Who do you want to work for - Ms. Duff or Mr. Decker?
4.Is making a typo a serious mistake?
5.Is forgetting the date a serious mistake?
6.Which is worse - making a typo or forgetting the date?
How about you ?
Answer yes / no /sometimes.
1. To do a job right, I do it myself.
2.I never make a mistake.
3.I explain things carefully.
4.I give everyone a second chance.
5.I check my work carefully.
6.I fix (correct) mistakes neatly.
Business Hint: Never forget to say "please" and "thank you".
When you give instructions, be patient. Explain how things should be done.
Positive suggestion: In this office, we use wider margins.
Positive request: Could you retype this letter with wider margins?
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& Что нужно для успеха в бизнесе
Match the positive suggestion with
Positive suggestions
1.In this office, we always use white paper for letters.
2.In this office, we are very clean and organized.
3.In.this office, everyone helps the receptionist.
4.In this office, we are always punctual.
Making Positive |
Comments |
appropriate polite request.
Polite requests
a.Could you please come tomorrow?
b.Could you please clean
your desk before you leave?
c.Could you please answer the phone while she's out?
d.Could you please retype your letter?
A positive comment makes people comfortable and ready.
Negative comment: You can't do anything right.
Positive comment: Thanks for trying. I really appreciate it.
Rewrite these sentences:
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I really appreciate your help. |
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Thanks for |
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I really appreciate your staying late. |
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I really appreciate your meeting me. |
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I really appreciate your coming early. |
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I really appreciate your working overtime. |
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Business |
Hint: |
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"You catch |
more flies with |
honey |
than |
with |
vinegar." |
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This common |
English |
expression |
means: |
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If you are nice |
(sweet), |
people |
will do |
what |
you ask. |
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If you |
are |
nasty |
(bitter |
like vinegar), |
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people |
will not want |
to do |
what |
you |
ask. |
A polite way to correct someone is to use the passive voice. Instead of saying "YOU made a mistake", say "A mistake was made".
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What you need for success in business ffi
To make a polite suggestion^ use the word should.
An |
impolite |
suggestion: |
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You had better finish your report. |
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A polite suggestion: |
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You should finish your report. |
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Practice giving polite corrections with the |
verbs |
rewrite, call |
again, |
send |
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again, |
copy again, |
retype. |
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Practice making polite suggestions with the |
verbs |
talk, |
know, |
finish, |
write, |
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call. |
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шшт |
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Always say |
please |
and thank |
you. |
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Be positive. |
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Compliment good work. |
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• Point out mistakes politely. |
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Provide clear, complete instructions. |
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1.10. Преданность делу (Be |
Loyal) |
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Personal |
Success |
Hint: |
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"Give credit where credit is due." |
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This |
expression |
means: |
By sharing your |
success, |
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you show loyalty |
to your |
colleagues, |
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your |
boss, |
and |
your |
company. |
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1 SHARING / NOT SHARING THE CREDIT
Compare and discuss two situations.
Situation 1.
Richard Costner is Ann Edward's boss.
A.E.: We made this sale because of me. I worked night and day on this project. I worked through lunch breaks.
R.C.: Did no one else help you? Jim? Mary? Martha? A.E.: Between you and me, no one else is qualified here. R.C.: Really? They were qualified when I hired them.
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