- •Technology and business
- •Contents
- •Unit 1. Computer Graphics and Web Design
- •1. Answer the following questions:
- •2. Match web terms with their definitions:
- •3. Fill in the sentences using the terms suggested above:
- •6. Answer the following questions:
- •7. Transcribe and translate the words given below. Find them in the text and make up sentences.
- •8. Translate the sentences from Russian into English:
- •9. Match the types of computer graphics applied for the web-site creation with their pictures:
- •10. Project Work. Our Group's Web-site.
- •Unit 2. Working with design
- •The stages of Design Process
- •Investigating
- •1. E 2. 3. 4. 5. 6. 7.
- •Unit 3. Art and Painting
- •2. Study the Active Vocabulary.
- •3. Read the text about arts and translate it using a dictionary. Art for heart’s sake
- •4. Answer the following questions:
- •5. Study the word combinations and phrases, find them in the text and retell the part of the text in which they were used.
- •6. Translate the sentences using word combinations and phrases.
- •7. Give Russian equivalents for the following English proverbs and sayings (or translate them into Russian). Make up a dialogue to illustrate one of the proverbs:
- •8. Match some important trends in the world art with their definition.
- •9. Conduct research into one of the trends in the world art. Make a report for your group, supply it with pictures, illustrating the trend and name the famous painters, representing it.
- •3. Read the text. Types and Forms of business in the uk and the usa
- •4. A) Translate underlined words and phrases in the text b)Make sentences with these words and phrases.
- •5. Make a table about types and forms of business
- •6. Translate the following sentences:
- •7. Mind the difference and insert the right word: company, firm,
- •8. Render the text.
- •9. Project work.Look at the chart and with its help compare the types of business in the uk and the usa. Choose one type and tell about your own business according to one of them.
- •Unit 5. Advertisement
- •6. Answer the following questions:
- •7. Translate the following sentences:
- •8. Put the key sentences in order, divide into small groups and speak about some aspects of advertising:
- •9. Render the text.
- •10. Work with a partner.
- •12. Project work. Role play.
- •Literature
- •Outline for describing a picture
- •Vocabulary for describing a picture.
- •Advertisement composition outline:
The stages of Design Process
CHOOSING A SOLUTION
EVALUATING
Investigating
REALIZATION
THE DESING BRIEF
DEVELOPING ALTERNATIVE SOLUTIONS
TESTING
1. E 2. 3. 4. 5. 6. 7.
Match the questions to each stage in the design process. There is more than one question for some stages.
Ex. Question Is it safe? Stage Testing
a)What are the most suitable materials? b)Does it work? c)What exactly is required? d) How well does it match the brief? e) Is this the best design? f) How many ways are there to solve this problem? g) How will the product look? h) How can we make a prototype? i) Can it be impro-ved?
Read the text about Kenneth Blake, a furniture Designer.
I decided to use plastic because it’s durable. You can make it in a lot of colours and it’s easy to mass-produce plastic items.
I went to the local garden centre to examine the chairs other companies made, the rival products, and to find out their cost – about €20. I bought three different models. I wanted a chair without arms so I cut the arms of one of them. This made the back too weak so I added vertical supports to make the back stronger.
I sketched my designs on paper, and from these I produced technical drawings with all the dimensions. I made a full-scale model to make sure the chair looked good and was comfortable. Then I transferred my drawings to a 3 – D computer modeling programme, and sent a copy by file transfer to the moulding company. They made a mould and sent me a prototype chair. I added more supports to the back and the chair was ready to produce.
Read about Kenneth. Complete sentences 1-6 with words from the text.
Plastic is very hard - wearing it’s_________________.
A company which competes with yours is a __________.
A ___________helps to make a structure stronger.
Kenneth_______his designs first and then makes finished drawings.
You can make hundreds of plastic chairs form one__________.
A________is a model which is ready for testing.
Study the requirements in the design brief for Kenneth Blake. Then match each requirement to the correct reason.
PRODUCT: garden chair
-
Requirement
Reason
Lightweight
Stores easily in winter
Strong
Spends most of the time outside
Stackable
Supports heavy adults
Available in a range of colours
Keeps manufacturing costs low
Durable
Easy to lift
Comfortable
Competes with rivals
Easy to mass-produce
Looks attractive
Sells for less than €20
Encourages people to use
Read the texts about three people talking about their work with design. Complete the table below.
Karl
“I design practical products for use in the home, especially the kitchen. When I’m designing, I think about the function of the object and how people will use it. Then I sketch my ideas on paper, starting with the shape. I make lots of these rough drawings until I get the shape that I want.”
Martin
“I’m an industrial designer. I design mass-produced products. I always have to balance what people need and what it’s possible to make. I start with a sketch and when I’m happy with the result, I plan the basic layout on a computer. Then I print out technical drawings to make templates. I use the templates to cut out a model in foam plastic. This gives me an idea of the shape and look of the object. ”
Hilary
“I’m a product developer. I have to work with the designers, on the one hand, and the manufactures on the other hand. And I have to keep both of them happy to get good designers which can be produced at prices people can afford. I get the drawings and models from the designers, talk to the manufacturers about the production, and work out the costings.”
Name |
What does he\she design |
What does the man start with? What does the woman have to work out? |
Karl |
|
|
Martin |
|
|
Hilary |
|
|
Project work. Find the information about one designer. Complete the table below and exchange the information with your group.
|
Designer |
Name |
Ferdinand Porsche |
Dates |
1875-1951 |
Nationality |
Austrian |
Famous for designing |
Designed the first Volkswagen |