- •Technology and business
- •Contents
- •Unit 1. Computer Graphics and Web Design
- •1. Answer the following questions:
- •2. Match web terms with their definitions:
- •3. Fill in the sentences using the terms suggested above:
- •6. Answer the following questions:
- •7. Transcribe and translate the words given below. Find them in the text and make up sentences.
- •8. Translate the sentences from Russian into English:
- •9. Match the types of computer graphics applied for the web-site creation with their pictures:
- •10. Project Work. Our Group's Web-site.
- •Unit 2. Working with design
- •The stages of Design Process
- •Investigating
- •1. E 2. 3. 4. 5. 6. 7.
- •Unit 3. Art and Painting
- •2. Study the Active Vocabulary.
- •3. Read the text about arts and translate it using a dictionary. Art for heart’s sake
- •4. Answer the following questions:
- •5. Study the word combinations and phrases, find them in the text and retell the part of the text in which they were used.
- •6. Translate the sentences using word combinations and phrases.
- •7. Give Russian equivalents for the following English proverbs and sayings (or translate them into Russian). Make up a dialogue to illustrate one of the proverbs:
- •8. Match some important trends in the world art with their definition.
- •9. Conduct research into one of the trends in the world art. Make a report for your group, supply it with pictures, illustrating the trend and name the famous painters, representing it.
- •3. Read the text. Types and Forms of business in the uk and the usa
- •4. A) Translate underlined words and phrases in the text b)Make sentences with these words and phrases.
- •5. Make a table about types and forms of business
- •6. Translate the following sentences:
- •7. Mind the difference and insert the right word: company, firm,
- •8. Render the text.
- •9. Project work.Look at the chart and with its help compare the types of business in the uk and the usa. Choose one type and tell about your own business according to one of them.
- •Unit 5. Advertisement
- •6. Answer the following questions:
- •7. Translate the following sentences:
- •8. Put the key sentences in order, divide into small groups and speak about some aspects of advertising:
- •9. Render the text.
- •10. Work with a partner.
- •12. Project work. Role play.
- •Literature
- •Outline for describing a picture
- •Vocabulary for describing a picture.
- •Advertisement composition outline:
Advertisement composition outline:
Background: Where and when does the advertisement appear? What product or service is the ad selling?
Target Audience: For whom is this advertisement intended? What is the age, sex, social class, values and life-styles of the intended audience?
Hook and Story: How does the ad get our attention? What is happening in the ad – many ads tell stories. What "problems" will the product solve? What are the advertisers trying to get you to believe? Summarize the story briefly. The developmental techniques of the story will be addressed in other sections.
Primary Informational Message: What actual knowledge/facts, or lack of, have been provided in the ad? For example, car advertisements focus on mileage, acceleration, comfort and style.
Secondary Messages (techniques of structure): These are the messages that are designed to "seduce" the potential consumer. What are the advertisers trying to make you believe? What messages is the ad trying to send? What is the overall message of your ad?
Advertising Claims (techniques of language): What techniques of language will be used in the ad? What style will you choose?