- •Technology and business
- •Contents
- •Unit 1. Computer Graphics and Web Design
- •1. Answer the following questions:
- •2. Match web terms with their definitions:
- •3. Fill in the sentences using the terms suggested above:
- •6. Answer the following questions:
- •7. Transcribe and translate the words given below. Find them in the text and make up sentences.
- •8. Translate the sentences from Russian into English:
- •9. Match the types of computer graphics applied for the web-site creation with their pictures:
- •10. Project Work. Our Group's Web-site.
- •Unit 2. Working with design
- •The stages of Design Process
- •Investigating
- •1. E 2. 3. 4. 5. 6. 7.
- •Unit 3. Art and Painting
- •2. Study the Active Vocabulary.
- •3. Read the text about arts and translate it using a dictionary. Art for heart’s sake
- •4. Answer the following questions:
- •5. Study the word combinations and phrases, find them in the text and retell the part of the text in which they were used.
- •6. Translate the sentences using word combinations and phrases.
- •7. Give Russian equivalents for the following English proverbs and sayings (or translate them into Russian). Make up a dialogue to illustrate one of the proverbs:
- •8. Match some important trends in the world art with their definition.
- •9. Conduct research into one of the trends in the world art. Make a report for your group, supply it with pictures, illustrating the trend and name the famous painters, representing it.
- •3. Read the text. Types and Forms of business in the uk and the usa
- •4. A) Translate underlined words and phrases in the text b)Make sentences with these words and phrases.
- •5. Make a table about types and forms of business
- •6. Translate the following sentences:
- •7. Mind the difference and insert the right word: company, firm,
- •8. Render the text.
- •9. Project work.Look at the chart and with its help compare the types of business in the uk and the usa. Choose one type and tell about your own business according to one of them.
- •Unit 5. Advertisement
- •6. Answer the following questions:
- •7. Translate the following sentences:
- •8. Put the key sentences in order, divide into small groups and speak about some aspects of advertising:
- •9. Render the text.
- •10. Work with a partner.
- •12. Project work. Role play.
- •Literature
- •Outline for describing a picture
- •Vocabulary for describing a picture.
- •Advertisement composition outline:
1. Answer the following questions:
Have you ever thought of creating your personal web-site?
What do you know about computer technologies?
What computer technologies are necessary for your profession?
What programmes do you use for your technology classes?
2. Match web terms with their definitions:
A.
1. Web browser 2. user interface 3. website 4. database 5. hypertext 6. web design 7. homepage 8. web search engine
B.
a) software application which enables a user to display and interact with text, images, videos, music, games and other information typically located on a Web page at a Web site on the World Wide Web or a local area network.
b) a structured collection of records or data that is stored in a computer system.
c) the skill of designing hypertext presentations of content that is delivered to an end-user through the World Wide Web by way of a Web browser or other Web-enabled software like Internet television clients.
d) a type of interface which allows people to interact with electronic devices such as computers.
e) a text, displayed on a computer, with references (hyperlinks) to other text that the reader can immediately follow, usually by a mouse click or key press sequence.
f) a collection of related web pages, images, videos or other digital assets that are hosted on one web server, usually accessible via the Internet.
g) a tool designed to search for information on the World Wide Web.
h) a local file that automatically loads when a web browser starts or when the browser's "home" button is pressed.
3. Fill in the sentences using the terms suggested above:
1) Have you seen the ________of our group? We located many different photos into it. 2) What _______do you use? There is such a variety of them today, I don’t know which one to choose? 3) _________ is very important. It helps us see all the objects on the screen. 4) If you want to find this issue, use _________ . 5) It is very convenient to surf the net with the help of special _________ allowing to follow other texts and references.
Read the text and find the terms in it.
Web page and Web site design
Web page design requires conceptualizing, planning, modeling, and executing electronic media content and its delivery via the Internet using technologies suitable for rendering and presentation by web browsers or other web-based graphical user interfaces.
The intent of web design is to create a web site that presents content to the end user in the form of web pages. Typically web pages are classified as static or dynamic. Both approaches are usually used in complex applications.
Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.
Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side.
A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.
There are many aspects in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:
The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: the site should be user-friendly, with the interface and navigation - simple and reliable.
The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the Internet. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.