- •Technology and business
- •Contents
- •Unit 1. Computer Graphics and Web Design
- •1. Answer the following questions:
- •2. Match web terms with their definitions:
- •3. Fill in the sentences using the terms suggested above:
- •6. Answer the following questions:
- •7. Transcribe and translate the words given below. Find them in the text and make up sentences.
- •8. Translate the sentences from Russian into English:
- •9. Match the types of computer graphics applied for the web-site creation with their pictures:
- •10. Project Work. Our Group's Web-site.
- •Unit 2. Working with design
- •The stages of Design Process
- •Investigating
- •1. E 2. 3. 4. 5. 6. 7.
- •Unit 3. Art and Painting
- •2. Study the Active Vocabulary.
- •3. Read the text about arts and translate it using a dictionary. Art for heart’s sake
- •4. Answer the following questions:
- •5. Study the word combinations and phrases, find them in the text and retell the part of the text in which they were used.
- •6. Translate the sentences using word combinations and phrases.
- •7. Give Russian equivalents for the following English proverbs and sayings (or translate them into Russian). Make up a dialogue to illustrate one of the proverbs:
- •8. Match some important trends in the world art with their definition.
- •9. Conduct research into one of the trends in the world art. Make a report for your group, supply it with pictures, illustrating the trend and name the famous painters, representing it.
- •3. Read the text. Types and Forms of business in the uk and the usa
- •4. A) Translate underlined words and phrases in the text b)Make sentences with these words and phrases.
- •5. Make a table about types and forms of business
- •6. Translate the following sentences:
- •7. Mind the difference and insert the right word: company, firm,
- •8. Render the text.
- •9. Project work.Look at the chart and with its help compare the types of business in the uk and the usa. Choose one type and tell about your own business according to one of them.
- •Unit 5. Advertisement
- •6. Answer the following questions:
- •7. Translate the following sentences:
- •8. Put the key sentences in order, divide into small groups and speak about some aspects of advertising:
- •9. Render the text.
- •10. Work with a partner.
- •12. Project work. Role play.
- •Literature
- •Outline for describing a picture
- •Vocabulary for describing a picture.
- •Advertisement composition outline:
6. Answer the following questions:
What does the web design require?
What types of web pages do you know? Can you characterize them?
How can you define the term “web site”?
What are the typical aspects of a web page design?
Can you describe the structure of a typical web page?
What happens when a web page is designed?
7. Transcribe and translate the words given below. Find them in the text and make up sentences.
Require, conceptualize, content, delivery, via, technology, suitable, intent, particular, computing environment, process, exposure, usability, consistency, exchange.
8. Translate the sentences from Russian into English:
1) Веб сайт – собрание информации по определенной теме. 2) Цель веб дизайна – создать сайт, который представляет свое содержание пользователю в форме веб страниц. 3) После того как веб страницы созданы, они объединяются при помощи навигационного меню, созданного из гиперссылок. 4) Для некоммерческих сайтов задачи могут варьироваться в зависимости от желания пользователей. 5) Веб сайт может иметь связь с такими поисковыми системами как Yahoo и Google.
9. Match the types of computer graphics applied for the web-site creation with their pictures:
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2D computer graphics are the computer-based generation of digital images—mostly from two-dimensional models. Two-dimensional models are preferred, because they give more direct control of the image than 3D computer graphics. | ||||
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Pixel art is a form of digital art, created through the use of raster graphics software, where images are edited on the pixel level. Many mobile phone games are mostly pixel art. |
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Computer animation is the art of creating moving images via the use of computers. It is a subfield of computer graphics and animation. |
10. Project Work. Our Group's Web-site.
You are going to make a web-site of your group. Study the outline of website planning, distribute the objectives among your group-mates and present your web-site (use Supplement 2).
Unit 2. Working with design
Read and answer the questions:
Would you like to be a designer?
What spheres and fields need design requirements?
What sphere would you like to work in?
Make a word map to describe the varieties of using the design.
Furniture
design Car
design
Mobile phones design
Study the active topical vocabulary.
Design (n) –1) the way that something has been planned and made, including its appearance, how it works; 2) a decorate pattern on something; 3) the art or process of making a drawing of something to show how you will make it or what it will look like.
(v) 1) to make a drawing or plan of something that will be made or built; 2) to plan or develop something for a specific purpose.
Costing (n) – a calculation of the cost of design and manufacture of a product.
Brief (n) – instructions and information given to somebody before they do a piece of work
Function (n) – the purpose or use that something has.
Requirement (n) – something is needed.
Sketch (v) – to draw quickly and simply without details.
Supplies (n) – the parts and materials that a manufacturer needs to make things.
Model (n) – a three - dimensional image or prototype used as part of the design process.
Mass – produce (v) – to manufacture something in large quantities.
Manufacturing (n) – making or producing goods by machinery or other industrial process, usually in large quantities.
Read the text and put the phrases in correct order.
Designer speaks about the design process:
“I start with a design brief - a description of the problem I’m going to solve. In this case, it’s to design a backpack for cross-country skiers. Then I investigate, and do some research about cross-country skiers, the things they need to carry and the weight they find comfortable. I also think about the best choice of material- waterproof, hard - wearing, easy to work with. Next, I sketch different shapes for the backpack and choose what I think is the best solution. I transfer my sketch to a computer to make a proper drawing with all the dimensions in place. Then, I ask a company to realize it and make up some prototypes to test how well it works. Finally, I compare the product with the brief. I evaluate it by asking questions like: Does it meet all the requirements? Can I make it any better, or improve it somehow?”