- •If you play your cards right … starting up
- •Business is to make profit for the company’s shareholders.
- •What is your own philosophy of business?
- •Listening
- •What do you think of Body Shop’s business philosophy?
- •Vocabulary
- •Match the words with their meanings
- •Complete the sentences with the words from a. Change the form of a word if required.
- •Reading Developing a Mission Statement
- •The Business Vision and Company Mission Statement
- •Core values
- •Core Purpose
- •Visionary Goals
- •Case study Background
- •Those who go beneath the surface do so at their peril.
- •Starting up
- •Vocabulary
- •Hierarchy
- •Board of Directors
- •Responsibilities/functions
- •Managers and executives: uk
- •Managers and executives: us
- •Philips is a major multinational company which has almost 30,000 trademarks registered worldwide.
- •Reading
- •Look at the photos. Which departments of a company do they represent?
- •Listening
- •Translate from Russian into English
- •Case study Background
- •Unit 3 Organization Forms and Company Presentation
- •Angry scenes as members reject
- •Partnership
- •Unit 4 Key Management Skills
- •Vocabulary
- •For managers, the three key skill types are technical, human and conceptual. Match them to their definitions and examples.
- •Listening
- •Reading
- •Management Skills
- •Supplementary discussion: women in management
- •The Roddick Phenomenon
- •The New Achievers
- •Case study Background
- •Everything that can be said can be said clearly.
- •Starting up
- •What other factors are important for communication? Discuss these questions.
- •I can stay cool when I am in the middle of a conflict.
- •Vocabulary
- •Which of the words above have the following meanings?
- •Reading
- •Hard Sell around the Photocopier
- •Grammar
- •Case study
- •The only place where success comes before work is in the dictionary.
- •Vidal Sassoon, hairstylist
- •Starting up
- •At the Forefront of Innovation
- •Vocabulary
- •New Coke for Old
- •Ford Edsel: Remember My Name
- •Keeping Your Confidence Up
- •1. A four-year contract
- •2. Maximum advertising at the football ground
Translate from Russian into English
Менеджеры высшего звена направляют и контролируют общую деятельность организации, определяют стратегию и основную политику фирмы.
Топ-менеджерами организации являются президент, вице-президент, главный исполнительный директор и члены совета директоров.
Менеджер среднего звена реализует стратегию и основную политику, определенные верхним уровнем организации.
Средними менеджерами организации являются руководитель подразделения, начальник отдела, директор завода и директор производства.
К сферам управления относят финансы, производство, маркетинг, человеческие ресурсы и администрирование.
Начальник финансового отдела, прежде всего, отвечает за финансовые ресурсы организации.
Традиционно директор производства ассоциируется с производством товаров.
Однако в последние годы к управлению производством относят производство товаров и услуг.
Начальник маркетингового отдела ответственен за обмен продукцией между организацией и ее постоянными покупателями и клиентами.
Начальник отдела управления человеческими ресурсами занимается наймом, обучением и оценкой деятельности работников.
GRAMMAR
1. Complete the following extract from a letter to an advertising agency from the Sales Director of Supremo Supermarket by circling the correct form from the choice given.
Dear Paul
I wrote/was writing to you at this time last year to inform you of the developments in our company. At that time, we negotiated/were negotiating with the French company Hypervend for a share of the supermarket business. Hypervend subsequently accepted/were accepting our proposal and our products started/were starting to appear on the shelves at the end of the year. However, some six months later we found/were finding that customers bought/were buying more and more rival French products. Hypervend's management said/were saying that we didn't package/weren't packaging our products for French consumers, who moved/were moving to lighter and more colourful designs. We therefore asked/were asking you to study French packaging tastes. As I said/was saying when you completed/were completing your study, we felt/were feeling that your approach didn't set/wasn't getting to the heart of the matter.
Therefore, when we received/were receiving your invoice, I was surprised to see … .
2. Read the following fax. Change the underlined phrases putting in an appropriate form of may, might, can, could, must, mustn’t or needn’t.
date: 8 Nov time: 12.47 from: 01273 548212
Further to our telephone conversation, it is important that we develop a superior organic fertiliser suitable for use by organic horticultural concerns and fruiterers. We are in a position to do this within six months. It is not necessary to greatly increase our research budget. In the short term, it is possible that our Riqhton Research Laboratory will be able to send us results of tests they carried out last year. In other words, it is possible that we already have the data we need.
In any case, it is essential that we develop this product as soon as possible. It is important that we do not let our competitors have this advantage.
I am away for a few days but there is a chance that I wi11 call you on Monday.
3. Complete the interview with Bengt Stockman, the CEO of Magnus Electronics, by using one of the following verbs in the correct tense: say, tell, talk, speak or discuss.
Interviewer: What …… you …… to your competitors who …… of your lack of environmental concern?
Bengt: Firstly, they should …… to the various environmental groups I support. And, secondly, they should …… our record with the relevant governmental department.
Interviewer: And what will they …… ?
Bengt: Basically, they …… that I have always observed all the rules and regulations.
Interviewer: But that's not what your former Managing Director …… . In a recent report he …… of the toxic emissions from your factories.
Bengt: Please …… him to provide us with some proof. There's not a shred of evidence of any improper practices. My position is clear. As I …… on many occasions, we have nothing to hide. And I am happy to …… our environmental record with the highest authorities.
Interviewer: Is it true that you …… a reporter from the Green Lobby that you had no time for ecologists?
Bengt: Yes, but I ……it in the context of a lot of untrue statements made in the press about my activities.
Interviewer: So, you don't deny …… that.
Bengt: No, absolutely not.
4. Complete the following common phrases with an appropriate verb: say, tell, talk, speak or discuss.
As I ……… before,
When we ……… about this matter last week,
As I ……… you before,
Last week they ……… that
When we ……… this matter last week,
I’d like to ……… to you again about this matter, because
We can ……… them to