- •If you play your cards right … starting up
- •Business is to make profit for the company’s shareholders.
- •What is your own philosophy of business?
- •Listening
- •What do you think of Body Shop’s business philosophy?
- •Vocabulary
- •Match the words with their meanings
- •Complete the sentences with the words from a. Change the form of a word if required.
- •Reading Developing a Mission Statement
- •The Business Vision and Company Mission Statement
- •Core values
- •Core Purpose
- •Visionary Goals
- •Case study Background
- •Those who go beneath the surface do so at their peril.
- •Starting up
- •Vocabulary
- •Hierarchy
- •Board of Directors
- •Responsibilities/functions
- •Managers and executives: uk
- •Managers and executives: us
- •Philips is a major multinational company which has almost 30,000 trademarks registered worldwide.
- •Reading
- •Look at the photos. Which departments of a company do they represent?
- •Listening
- •Translate from Russian into English
- •Case study Background
- •Unit 3 Organization Forms and Company Presentation
- •Angry scenes as members reject
- •Partnership
- •Unit 4 Key Management Skills
- •Vocabulary
- •For managers, the three key skill types are technical, human and conceptual. Match them to their definitions and examples.
- •Listening
- •Reading
- •Management Skills
- •Supplementary discussion: women in management
- •The Roddick Phenomenon
- •The New Achievers
- •Case study Background
- •Everything that can be said can be said clearly.
- •Starting up
- •What other factors are important for communication? Discuss these questions.
- •I can stay cool when I am in the middle of a conflict.
- •Vocabulary
- •Which of the words above have the following meanings?
- •Reading
- •Hard Sell around the Photocopier
- •Grammar
- •Case study
- •The only place where success comes before work is in the dictionary.
- •Vidal Sassoon, hairstylist
- •Starting up
- •At the Forefront of Innovation
- •Vocabulary
- •New Coke for Old
- •Ford Edsel: Remember My Name
- •Keeping Your Confidence Up
- •1. A four-year contract
- •2. Maximum advertising at the football ground
Case study Background
Companies and training organizations are increasingly offering courses for managers, for example, in leadership skills and assertiveness, in order to help them increase their self-confidence in professional and personal situations.
Task
You and your partner are helping with the design of a new training programme which will eventually be followed by managers, as part of the company’s overall employee development programme.
Work in pairs.
Go through the list of management tips deciding what the reason is for each one.
Add extra advice if you wish.
Decide with your partner
the best way to present the tips
a training idea (a role play, simulation, game, discussion, case study etc.) to help the course participants study effectively.
Present your tips and explain them to the rest of the group.
UNIT 5 Communication
Everything that can be said can be said clearly.
Ludwig Wittgenstein (1889-1951),
Austrian philosopher
Starting up
What makes a good communicator? Choose the three most important factors.
• fluency in the language • a sense of humour • an extensive vocabulary • grammatical accuracy |
• being a good listener • not being afraid of making mistakes • physical appearance • an awareness of body language |
What other factors are important for communication? Discuss these questions.
1. Which of the forms of written and spoken communication below do you use most:
a) in your own language? b) in English?
-
Written
Spoken
e-mails
faxes
letters
memos
minutes
reports
conversations
interviews
meetings
negotiations
phone calls
presentations
2. Which do you feel you do best? Which do you like least?
3. Do you use any other forms of communication?
4. What kinds of problem can occur with some of the forms of communication above? Think about:
• formality / informality • technology
• jargon • tone of voice
• standard ways of doing things • visual gestures
Are you a good communicator? Complete the following questionnaire. Put down points for each statement (1 = strongly disagree, 10 = strongly agree).
I can stay cool when I am in the middle of a conflict.
I am willing to compromise when I have to.
I realize that others have needs.
I am very patient.
I can identify the most important issues quickly.
If necessary I can remain calm when I am being personally attacked.
I am willing to research and analyze issues carefully.
I believe in, and work towards, situations where both sides can win.
I can deal with stressful situations.
I am a good listener.
TOTAL = …….
If your total score was 80 or above, you are aware of most of the important issues in communication and have the makings of a good communicator. If you scored between 60 and 79, you will make a good communicator but there are some areas that you need to improve. If your score was below 60, you should rethink some of your attitudes about communication and get some additional training.
Vocabulary
Which words below apply to good communicators and which apply to bad communicators? Add two adjectives of your own to the list.
-
articulate coherent eloquent fluent focussed
hesitant inhibited lucid persuasive rambling
responsive sensitive succinct tongue-tied
……………………. …………………….