- •If you play your cards right … starting up
- •Business is to make profit for the company’s shareholders.
- •What is your own philosophy of business?
- •Listening
- •What do you think of Body Shop’s business philosophy?
- •Vocabulary
- •Match the words with their meanings
- •Complete the sentences with the words from a. Change the form of a word if required.
- •Reading Developing a Mission Statement
- •The Business Vision and Company Mission Statement
- •Core values
- •Core Purpose
- •Visionary Goals
- •Case study Background
- •Those who go beneath the surface do so at their peril.
- •Starting up
- •Vocabulary
- •Hierarchy
- •Board of Directors
- •Responsibilities/functions
- •Managers and executives: uk
- •Managers and executives: us
- •Philips is a major multinational company which has almost 30,000 trademarks registered worldwide.
- •Reading
- •Look at the photos. Which departments of a company do they represent?
- •Listening
- •Translate from Russian into English
- •Case study Background
- •Unit 3 Organization Forms and Company Presentation
- •Angry scenes as members reject
- •Partnership
- •Unit 4 Key Management Skills
- •Vocabulary
- •For managers, the three key skill types are technical, human and conceptual. Match them to their definitions and examples.
- •Listening
- •Reading
- •Management Skills
- •Supplementary discussion: women in management
- •The Roddick Phenomenon
- •The New Achievers
- •Case study Background
- •Everything that can be said can be said clearly.
- •Starting up
- •What other factors are important for communication? Discuss these questions.
- •I can stay cool when I am in the middle of a conflict.
- •Vocabulary
- •Which of the words above have the following meanings?
- •Reading
- •Hard Sell around the Photocopier
- •Grammar
- •Case study
- •The only place where success comes before work is in the dictionary.
- •Vidal Sassoon, hairstylist
- •Starting up
- •At the Forefront of Innovation
- •Vocabulary
- •New Coke for Old
- •Ford Edsel: Remember My Name
- •Keeping Your Confidence Up
- •1. A four-year contract
- •2. Maximum advertising at the football ground
1. A four-year contract
The contract should have a total value of £40m, with no conditions attached. £20m should be paid within the first year as you need money to enlarge the stadium's seating capacity.
2. Limited advertising
Advertising of United Media at the club ground should be limited. You want the ground to keep its identity and intimate atmosphere. Too much United Media advertising will upset the fans.
3. Limited promotion by players
Players' appearances and promotional activities should be limited. Too much time doing promotion work affects performance on the field. If the team is knocked out of the European Cup though, you could increase players' availability.
4. Paolo Rosetti to stay at the club
You want to keep Paolo Rosetti at the club. Cristos and the head coach think he is a fine player who could play another three years at this level.
5. An additional payment
United Media should pay an additional £8m towards the cost of buying two star players. Cristos says this is essential to Camden's success in the European Cup.
6. Diversification into other areas
You have contacted baseball clubs in the United States. They are interested in renting the ground during the summer to play exhibition matches and promote baseball.
7. A deal with a football boot manufacturer
You want to make a deal with Sprint pic, a football boot manufacturer. Sprint have offered you £200,000 to be the official sponsor of the players' boots.
8. Perks
Try to get as many perks as possible from United Media, for example, £10,000 for each goal that a player scores over his individual target of 20 goals. Also, free cars for players, memberships to clubs, etc.
You can offer United Media
the advantage of being linked to the most exciting young team in English football.
the opportunity to work with one of the best managers in the Premier League.
the benefit of working with a brilliant Commercial Director, Sophie Legrange.
the possibility of becoming well known in China and the Far East.
the use of a hospitality box with space to seat ten people.
Student B:
United Media negotiating team
Your negotiating objectives are listed below. Keep them in mind when you plan your strategy and tactics. You want:
1. A four-year contract worth £30m
In addition to £30m in sponsorship, you could offer Camden an additional £10m if the club wins the European Cup. Decide how much you wish to pay each year and when payments will be made. If Camden are relegated to Division 1, the sponsorship deal should be renegotiated.
2. Maximum advertising at the football ground
• Four huge posters advertising the company at the sides and ends of the ground.
• The company's logo on flags at all entrances.
• The main stand to be renamed 'The United Media Stand'.
3. Maximum promotion by players of United Media
Players wear the company's logo on their shirts.
The team's shirts and shorts should have a blue strip - United Media's corporate colour.
The two top goal scorers should do a minimum of 25 days promotional work a year for United Media (other players 15 days).
4. Discussion of Paolo Rosetti's behaviour
The player's behaviour is seriously damaging the club's reputation. If he continues to behave in this way, he will damage United Media's reputation too.
5. Approval of Camden's new ventures
If Camden FC wants to diversify into other businesses, United Media should be consulted. The new ventures must be in keeping with the company's image.
6. Cancellation of Camden's deal with Sprint plc
You have learned that Camden FC plan to make a sponsorship deal with Sprint plc, a football boot manufacturer. Sprint would become the official sponsor of the team's boots. You are against this deal because Sprint is owned by United Media's chief rival, Euromedia Group.
7. Use of a hospitality box
A hospitality box at the ground should be provided for the exclusive use of United Media staff and guests. There should be space for at least 30 people.
You can offer Camden
• a sponsorship package worth a maximum of £40m.
• perks, for example:
- a car with the company logo on it.
- free travel to holiday destinations.
- cheap loans for apartment / house purchase.
• training courses for players to improve their presenting and interviewing skills
• financial help for older players to attend coaching courses or obtain academic qualifications.
• a financial contribution towards the cost of a new player to replace Paolo Rosetti - £2m maximum?