- •Министерство образования и науки Российской Федерации
- •Учебное издание н. И. Эмерель, н. Ю. Павлова, и. И. Бакалдина Linguaphone Business English
- •Часть 1
- •Company structure
- •Ground Plan of Headquarters
- •File 1 File 1
- •Company: Can-Am Sports
- •Telephone Number: (416) 555-8000
- •Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
- •Revision of the file
- •Mind the prepositions
- •Indicates
- •Read the text
- •Revision of the file
- •Willhite: Look, Colin, I can’t talk now. I’m in the middle of a meeting.
- •Revision
- •Role play
- •Invent a company and make a presentation of it in class.
- •Body care
- •What is franchising?
- •To crown – to complete worthily; to make smth perfect or complete, by adding an achievement
- •Business woman of the year
- •Answer the questions:
- •What were the main reasons for the company’s success?
- •Revision of the file
- •Revision of the file
- •A (business) contact – a person, especially in a high position, who can give you useful information or introductions which will help you at work or socially
- •Role plays
- •Pj foods ratonalises european operations hundreds of managers to go
- •Supersub: clean; simple; healthy
- •I was thinking we might offer group discounts
- •Debt crisis
- •Government measures
- •Consequences
- •Current position
- •Revision of the file
- •Revision of the file
- •Money transfer – movement of money from one account to another
- •Revision and extra activities
Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
maintain system growth risen competitors report
market patterns share |
The report makes the following points:
Demeyer Associes, a market research organization, has prepared an independent ................ (a) for us. Touchline’s sales are good in the UK ............. (b). Each European country has a separate distribution .................. (c) and different purchasing .................. (d). As a result of TV coverage, Europe is a ................. (e) market for American sporting equipment. In four years, sales of our products have .................. ( f) dramatically in the UK. This is because our US ................. (g) are not interested in the market yet. When US producers show a real interest in Europe, Touchline Trading may not be able to .................. (h) its market ................... (i) in the UK. |
Exercise 5. After reading the report, Thomas Willhite rings Annique Demeyer. Listen to the recorded conversation and complete the table below.
TABLE IV: Total European sales: all manufacturers
Year Sales ($US)
1 13 176 000 2 15 450 --- 3 18 0 -- 937 Current 4 21 -25 446 |
What tendency do total European sales have?
Revision of the file
Exercise 6. Explain the meaning of the following words.
Export–oriented company, distributor, subsidiary, headquarters, a multinational corporation, to compete, to run a company, total sales.
Exercise 7. Use the words below to complete the sentences. Mind your grammar is correct.
multinational corporations headquarters distributors to invest to compete to compete revenue range subsidiaries to run corporation |
The company moved its ___________ to Houston.
The Singapore government is interested in ___________ abroad.
The company has an annual ________ of about $8 million.
The government took measures to enable Irish industries _________ effectively in Europe.
A parent company in the UK will be legally responsible for the debts of its ______.
Mesa has completed its conversion from a partnership to a ____________.
She _________ a mail0order business for ten years.
The event has received extensive media _________.
Try our new ________ of beauty products.
We make sure that the ____________ are always stocked adequately with the fast-moving standard items.
Production of food is now dominated by the huge __________.
Exercise 8. Translate the sentences from Russian into English.
Can-Am – корпорация, производящая высококачественный ассортимент спортивной одежды и оборудования. Компания продаёт свои товары в Европе через эксклюзивного дистрибьютера. 75% ежегодного дохода Can-Am поступает от экспортных продаж. Компания имеет штаб-квартиру в Торонто и филиалы в США, Южной Корее и на Филиппинах.
В настоящее время компания собирается значительно инвестировать в растущий Европейский рынок.
Ожидается, что общие продажи за рубежом будут расти в последующие три года при ежегодном темпе в 22%.
Exercise 9. Sum up what you have learned about Can-Am.
File 2
Glossary
Make sure that you know these words. Find Russian equivalents to them.
overall (picture) – including everything
breakdown – explanation in detail, division into smaller groups
to show smb in – to invite smb to come in
to be in favour – to support a plan or suggestion because you think it is a good idea
costs – (pl.) money that a person or organization has to spend regularly on heating, rent, electricity, etc.
cost of lost sales – losses from sales of goods non sold
feasible – able to be carried out or done; possible, reasonable
to be well aware of smith – to have knowledge or understanding
to double – to become twice as much or as many, or to make something twice as much or many
retailer – someone who sells things to customers for their own use; shopkeeper
to argue for (against, in favour of) smth – to give the reasons for your opinion, idea, etc.
demand (for smth) – the total amount of a type of goods or services that people or companies buy in a particular period of time