- •Министерство образования и науки Российской Федерации
- •Учебное издание н. И. Эмерель, н. Ю. Павлова, и. И. Бакалдина Linguaphone Business English
- •Часть 1
- •Company structure
- •Ground Plan of Headquarters
- •File 1 File 1
- •Company: Can-Am Sports
- •Telephone Number: (416) 555-8000
- •Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
- •Revision of the file
- •Mind the prepositions
- •Indicates
- •Read the text
- •Revision of the file
- •Willhite: Look, Colin, I can’t talk now. I’m in the middle of a meeting.
- •Revision
- •Role play
- •Invent a company and make a presentation of it in class.
- •Body care
- •What is franchising?
- •To crown – to complete worthily; to make smth perfect or complete, by adding an achievement
- •Business woman of the year
- •Answer the questions:
- •What were the main reasons for the company’s success?
- •Revision of the file
- •Revision of the file
- •A (business) contact – a person, especially in a high position, who can give you useful information or introductions which will help you at work or socially
- •Role plays
- •Pj foods ratonalises european operations hundreds of managers to go
- •Supersub: clean; simple; healthy
- •I was thinking we might offer group discounts
- •Debt crisis
- •Government measures
- •Consequences
- •Current position
- •Revision of the file
- •Revision of the file
- •Money transfer – movement of money from one account to another
- •Revision and extra activities
Revision of the file
Exercise 7. Give English equivalents. Make up your own sentences with these words.
Туалетные принадлежности, склад, торговая точка, здравый смысл, работать на основе франшизы, недосмотр, феноменальное достижение, продавать в розницу, произвести переворот, комментировать что-л., неограниченный потенциал, решающий, первоначальное финансирование, начальный запас (товаров), первоначальные расходы, отвечать требованиям, лицензионный взнос.
Exercise 8. Complete the sentences using the words given below. Make sure your grammar is correct.
lease to revolutionize retail outlets oversight outlay at the point of sale to decide against to run operation a ceiling |
Benetton has ___________ in every major European city.
Under the new law, cigarette advertising will only be allowed at __________.
Many small businesses fail in the first year of __________.
The government imposed _________ on imports of foreign cars.
For a while she ___________ a restaurant in Boston.
After a long discussion, they ____________ the older applicant.
For a relatively small _________, you can start a home hair dressing business.
I assure you that this was purely __________ on my part.
New technology is going ___________ everything we do.
The landlord refused to renew his ________.
Exercise 9. Give the summary of the file.
FILE 2
Glossary
Make sure that you know these words. Find Russian equivalents to them.
to refit – to be made ready for further use
to gross – to gain as total profit or earn as a total amount
with encouragement from – with approval, support
inconsistency – the condition of not being in agreement with each other or with smith else
eventually – in the end, especially after a long time or a lot of effort, problems, etc
to play/do smth by the book – to keep to the rules, follow the rules
pharmacy – a shop or part of a shop in which medicines are prepared and sold
to take smth over – to gain control over and responsibility for smth
to have sympathy with – to have active support
to attribute smth to smb/smth – to say or think that something is the result of work of something or someone else
beauty aids – things that provide beauty
to secure – to get, esp. as a result of effort
(on the ) ground (s) – a reason, cause or argument
Θ Fifteen months later, Isabella Hallberg completes her first year of work as a franchisee for Wendy Rae Body Care Centers. Her center in downtown Stockholm has grossed $334000 in the period, and her plans to open a second store in Stockholm and another in Malmo are well advanced. The central management is impressed. They invite her to become the head franchisee for Scandinavia.
She declines on the grounds that she has insufficient business experience. With encouragement from Wendy Rae herself, Isabella Hallberg eventually changes her mind.
Θ Body Care does not allow its head franchisees to begin sub-franchising until they have two or more stores and a record of two years’ successful trading. Three months after becoming head franchisee for Scandinavia, Isabella Hallberg meets Margareta Tntz, who has a chain of four pharmacies in Oslo and Bergen. Ms Tntz wants to close her stores and reopen them as Body Care Centers. Isabella Hallberg writes to the Franchise Manager in Santa Monica requesting an exception to the regulations.
Read the letter.
THE WENDY RAE BODY CARE CENTERS INC
Scott Ringer Franchise Manager Wendy Rae Body Care Centers Inc 2202 Willshire Boulevard Santa Monica, California 90403
17 May, 200... Dear Mr. Ringer,
I am writing to ask if it is possible to arrange an exception to the clause in our agreement which prevents me from sub-franchising at present. I have met a potential sub-franchisee who I believe would be excellent. She has considerable business experience, great sympathy with Body Care’s philosophy, and a lot of enthusiasm. Unfortunately, as you know, I am not in a position to offer her a sub-franchise because the second center in Stockholm and the one in Malmo are not open yet, and I have been trading for only fifteen months. In my view, it would be a mistake to lose her.
I enclose a detailed proposal with sales projections.
Yours truly, Isabella Hallberg
(Encls: 2) |
Θ Now listen to recorded extracts from the letter.
Θ Before posting the letter, Isabella Hallberg added an extra paragraph. Listen to the recording and write down the paragraph she dictated.
Answer the questions:
What were the results of Mrs. Hallberg’s first year of work?
What are the main regulations to begin sub-franchising?
Why does Mrs. Hallberg request an exception?
Θ The following is the first page of the proposal enclosed in Mrs. Hallberg’s letter to Scott Ringer.
Read the text.
BACKGROUND
Margareta Tntz is 28, widowed, with two children. Her parents are refugees from Hungary who settled in Norway when she was three. She has Norwegian nationality and speaks four languages including English. She married when she was 17. When she was 20, her husband died in a car accident leaving her with two children and a pharmacy. She took over the running of the business and increased the number of stores to six in four years. She recently sold two of the stores. She has always been interested in natural health and beauty aids. NEP’s range of pure health products, and Flavel’s skin and hair treatments were first introduced to the Norwegian market through her stores. She attributes her success to the fact that her customers have a choice between traditional pharmaceutical products and a wide range of natural alternatives. The importance of this side of her business has grown steadily over the years, while sales of traditional pharmaceuticals have remained static. Sales of natural products are now double pharmaceutical sales by value. She believes that the next logical step is to close her stores and reopen them as Body Care Centers.
PROJECTED VOLUME OF SALES
Margareta Tntz is convinced that the volume of sales in all her stores will rise dramatically when the image of her stores is more clearly defined and when the sales areas are devoted exclusively to those products that sell best.
Sales $ 000 year current 1 2 3 4 Bergen: Kongoscarsgate 162 216 250 300 361 Baneveien 147 198 234 280 330 Oslo: Akersgate 167 221 259 309 370 Holtegate 120 188 217 260 314
TIMETABLE
Her intention would be to refit all four stores simultaneously to Body Care’s specifications, starting as soon as she secures a Body Care franchise.
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Θ Now listen to recorded extracts from the proposal.
Exercise 1. Find English equivalents to the following Russian ones.
... и успешно продвигаются планы открыть ...
Она отклоняет (это предложение) на основе того, что у неё недостаточный опыт в бизнесе.
Благодаря поддержке ...
Она пишет ..., с просьбой сделать исключение из правил.
Я не в состоянии предложить ...
Ее родители – эмигранты из Венгрии.
Она взяла на себя управление (руководство) предприятием.
Она относит свой успех ...
Её намерение – переоборудовать магазины в соответствии с техническими характеристиками (спецификацией) Body Care.
Θ Franchise Manager, Scott Ringer, is puzzled by an inconsistency in Isabella Hallberg’s application. He makes a phone call to Flavel Health Products in Zurich. He then makes a number of calls, the last of which is to a business friend in Oslo. Finally, he drafts the following letter.
Read the letter.
THE WENDY RAE BODY CARE CENTERS INC SKIN & HAIR CARE TREATMENTS __________________________________________________________________
Isabella Hallberg The Wendy Rae Body Care Center 62 Kunsgatan S-115 80 Stockholm Sweden May 22, 200..
Dear Mrs. Hallberg: FRANCHISE APPLICATION: Ms. Margareta Tntz
Thank you for your letter of May 17, 200.. and the proposal that you enclosed. As you point out in your letter, you have not yet completed two years as a Body Care head franchisee, or opened two or more stores. Both of these conditions are required before we can allow you to start sub-franchising. We do sometimes make exceptions, but as you have only recently been appointed head franchisee for Scandinavia we believe it would be in both your interest and ours if we played it by the book, in this case. Everyone here is very impressed by your sales figures. Keep up the good work.
Yours truly, Scott Ringer
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Θ Now listen to recorded extracts from the letter.
Exercise 2. Compose a phone conversation between Franchise Manager and Mrs. Hallberg to discuss Mrs. Hallberg’s proposal.
Notice: “To play it by the book” means keep to the regulations.