- •Іноземна мова (англійська мова) методичні вказівки
- •0305 Економіка та підприємництво та
- •0306 Менеджмент і адміністрування
- •Київ нухт 2008
- •Introduction
- •Presentations Unit 1 What Makes a Good Presentation?
- •Exercise 6. Read the given tips on how to make a successful business presentation. Match the sub-titles below with the most appropriate tip.
- •Exercise 7. Reading Read the following article about basic presentation skills. Basic Presentation Skills
- •1. Know your topic.
- •2. Know your audience.
- •3. Understand the occasion.
- •4. Check the location.
- •5. Collect your ideas.
- •6. Separate the wheat from the chaff.
- •7. Organize your ideas.
- •8. Prepare your presentation aids.
- •9. Rehearse your presentation.
- •10. Deliver your presentation.
- •11. Answer the questions.
- •12. Conclusion
- •Summary
- •Basics of presentation
- •Preparation
- •Structure
- •1 Introduction
- •2 Main body of presentation
- •3 Conclusion
- •The presentation itself
- •Introduction
- •Unit 2 Presentations: Introduction
- •Exercise 5. Read the given tips on how make a successful introduction. Match the sub-titles below with the most appropriate tip.
- •Giving Powerful Introductions
- •Introduction
- •Quick Communication Check
- •1 Subject
- •2 Presentation structure
- •3 Introducing your presentation
- •4 Your policy on questions and discussion
- •Unit 3: Presentations. The Main Body
- •You're Lost If You Lose Your Audience
- •Vocabulary
- •Delivery
- •Voice quality
- •Style of Speech
- •Movement
- •Main Body of Presentation
- •Quick Communication Check
- •1. Signaling the different parts of the presentation
- •2 Three first last second . Listing and sequencing
- •3. Linking
- •Unit 4 Presentations: the End
- •Open for questions: The silent disaster
- •Exercise 5. Read the given tips on how make a memorable conclusion. Match the sub-titles below with the most appropriate tip.
- •How to Make Memorable Conclusions
- •Conclusion
- •Quick Communication Check
- •1. Introducing a summary or a conclusion
- •2. Summarizing, concluding and recommending
- •Information
- •3. Introducing questions and discussion
- •Summary Presentation Tips
- •Speech Preparation
- •Presenting at a glance
- •Unit 5 Presentations: Describing Trends
- •I Market movements
- •II Describing changes
- •III Causes and results
- •IV Writing
- •Company Report
- •V Speaking
- •Reasons for Using Graphics
- •Common Graphics
- •Working Drawings
- •Line Graphs
- •Multiple Line Graphs
- •Pie Graphs
- •Illustrations
- •Diagrams
- •Photographs
- •Exploded Views
- •Schematic Diagrams
- •Flowcharts
- •Timetables (Gantt charts)
- •Language Note Referring to visuals
- •Describing Movement
- •Degree of change
- •Speed of change
- •Quick Communication Check
- •1. Presentation Phrases
- •2. Vocabulary 1
- •3. Opposites
- •4. Vocabulary 2
- •5. Describing trends
- •Unit 6 Presentations: Equipment Presentation Equipment
- •Work with a partner. 1) Discuss how these pieces of equipment can be used in different kinds of presentations. 2) Report your findings to the group.
- •Digital Overheads
- •Visual aids
- •Unit 7 Using Power Point
- •The 5 Sensory Approach to Business Presentations
- •Supplement
- •Student Self-Evaluation of Presentation
- •Effective Speaking
- •Effective Presentation in Pictures
- •Методичні вказівки
- •0305 Економіка та підприємництво та
- •0306 Менеджмент і адміністрування
2. Know your audience.
Well, you know your topic, but do you know anything about the people you are going to address? Would it be an idea to gather some information about them? In my view, it is a good idea to have a comprehensive audience profile: their age group, gender split, education level, job type, experience, domicile, religious and political affiliation, their role models, their personality types, and of course, their expectations. I know this is a tall order! However, some information about your audience is necessary. In fact, a complete profile of the audience would be an ideal thing. Let me tell you that it is not difficult to produce an audience profile. The organizer of the presentation can arrange it for you.
Audience profile has many advantages. It can help you make your choices in terms of what to say and how to say it. Let me explain this with a couple of examples. Let us think of a situation where you are addressing semi-literate, rural audience, and your topic is Using the Internet to Export Farm Produce. Would it be a good idea to use technical words, formulae and jargon? Needless to say, it would not be a wise thing to do so. Instead, you would prefer everyday language and examples. On the contrary, when you are addressing business leaders, professors and researchers, you might like to use specialized terms and expressions. The choice of your language and illustrations will be determined by the educational level, and job profile of your listeners.
Additionally, you need to know the role models of your audience. As you know, Ho Chi Minh, Mahatma Gandhi, Nelson Mandela, and His Holiness the Dalai Lama are iconic personalities symbolizing national aspirations of Vietnamese, Indian, South African, and Tibetan people respectively. You may inadvertently say something unacceptable about these great personalities, which may offend your audience. Moreover, it is advisable to know whether you are addressing new audience or old audience. If you do not, then you might lodge yourself in a difficult situation like the following speaker: Once a popular speaker flew to Ho Chi Minh City to give a speech to a large gathering. Her topic was 'Foreign Investment in Vietnam'. She had given this talk so many times that she knew it by heart. When the driver picked her up at the airport, she asked him: 'Who are my audience this time?" "The same people you spoke to last year when you talked about Foreign Investment in Vietnam," the driver said.
Audience is central to communication as all communication is targeted at them. We cannot afford to ignore our audience or be indifferent to them or undermine their role. A presenter is a presenter by virtue of their existence and their attendance. In the absence of the listener, the speaker loses her identity as a presenter. Here, I would like to record that the nature of the audience has a direct bearing on the choice of the topic. Hence, the best topic is the one that suits your audience, you, the type of occasion, and the length of time you have. Just as you can enjoy talking on a subject you know well, or you are interested in, your audience can enjoy listening to a talk that attacks a topic relevant to their needs and interests. Your audience will listen willingly if your topic is of concern to them. Therefore, it is necessary to perceive their individual interests and their interest as a group.
Equally importantly, you need to have a clear understanding of your objectives. You can grab the attention of your audience and sustain their interest only if your objectives are clear. One simple way to understand the purpose of your presentation is to answer the questions: Why do your audience want to hear you? Why do you want to address them? You must define your general and specific purpose: to interest or amuse the audience, to inform or teach them, to stimulate or impress, to convince or persuade. When you know your audience and your objectives, you can use a variety of techniques to maintain audience attention: inviting them to participate, exercising their imagination, arousing their curiosity, role playing, stating striking facts and statistics, and telling a story.