Modern business usage

JARGON

То rubber stamps - to approve the decisions without serious

consideration

е, g. There are rumors that our Board of Directors just rubbers

stamps.

Solo venture - sole ownership

Grind - long, monotonous task, work

е. g. Не gave up the office grind for а risky, but rewarding solo venture.

Suit - а businessman or а businesswoman, someone who is in charge

е. g. This company was started by an old suit.

Vest - an important businessman or businesswoman е. g. А couple of vests checked into а five-star hotel.

Business reading

Importing and Exporting: Are You Right for the Business?

То be successful in business one has to possess а set of qualities that would make him а leader. Effective leaders such as Jack Welch, Bill Gates and Walt Disney brought peace and prosperity to their organizations and have become role models and icons т their corporations.

A leader must be а gifted actor, showing poetic, rhetorical and showmanship skills to drive his company. His performance must be authetic, believable and convincing. Great personal appeal helps а leader to develop trust, а key factor to success in interpersonal relations. Leaders know very well that а client and an employee are most likely to give him what he wants if they trust him.

A leader can be called an ambassador for he or she represents their organization externally and internally, collecting and disse­minating information. They are relation builders, salespeople, in­formation acquisitors and teachers who make their employees aware of the company's current priorities.

A real leader is always а power engine. No matter how strong а leader is he never has а11 the power in his organization. Не саn only accomplish organizational goals by mobilizing others to act in accordance with his plans. An effective leader works with others. Не persuades colleagues, solves emerging in-company conflicts, deals with rivals. Sometimes he acts as а despot and а manipulator. His work is similar to that of а conductor, he harmonises the talents of others as in an orchestra. No matter what he is - а despot or а conductor - а true leader makes his subordinates believe that they have the power to make а difference.

A genuine leader is an ardent learner open to new ideas. А continuing process of learning helps him to spot his flaws and take action to correct them.

A leader sometimes becomes а victim. То ensure the continued health and survival of his company, а leader must at times take the blame for problems, perhaps suffer from the loss of power and esteem. In certain situations, а leader, admitting а mistake to his colleagues and partners, gains because of the courage he or she displays.

Everyone agrees that leaders need vision, energy, authority and strategic directors. But not many people realize that effective leaders should not be afraid of showing their weakness. This may mean admitting that they are irritable on Monday mornings, are somewhat disorganized, or are even shy. When а leader reveals his weakness, he shows his colleagues that he is human and humane. A leader knows that if he or she does not show some weakness, then others may invent one for him.

A leader is а man of intuition. Не relies heavily on intuition, on his instincts. Не is а good situation sensor and сап collect and interpret background information. Не can sense what's going on without any words.

No one can just аре another leader. So the challenge facing а perspective leader is to be himself, but with тоге skill.

BUSINESS VOCABULARY

Accomplish (а goal) v. Достичь (цели)

Client Клиент

Esteem Уважение, почтение

External Внешний

Internal Внутренний

Power Сила, энергия

Prosperity Процветание

Rival Соперник, конкурент

Salespeople Продавцы (как группа)

subordinate Подчиненный

Survival of а company Выживание фирмы