- •1.Speak on viral marketing. Its key points.
- •2.Define the structure of marketing.
- •1.Speak on marketing technologies.
- •2.Define pros and cons of self-financing.
- •1.Speak on the investments’ key characteristics.
- •Investment Risk #1: Business Risk
- •Investment Risk #2: Valuation Risk
- •Investment Risk #3: Force of Sale Risk
- •2.Expand on launching your own business.
- •1.Give a definition of the term “accounting”. Recall main characteristics of it.
- •2.Explain why accounting records are so important in businesses.
- •1.Explain the necessity of good communication in business.
- •2.Speak on financial reports in business.
- •1.Define what fair trade is.
- •2.Expand on it in business.
- •1.Speak on the role of business ethics
- •2.Do we need Internet safety? Support your point.
- •1.Speak on negotiations.
- •2.Define possible complaints in business environment.
- •1.Speak on strategic planning in business.
- •2.What does “managing conflict” mean?
- •1.Speak on it in business.
- •2.Define what business negotiations mean.
- •1.Expand on cv importance while applying for a job.
- •2.Speak on the role of business ethics.
- •1.Describe the role of personnel resume. Its main components
- •2.Expand on it in business.
- •1.Speak on Skype in modern business environment.
- •2.Expand on financial plan.
- •1.Speak on the role of business ethics.
- •2.Define the tips of a successful interview.
- •1.Expand on Internet importance.
- •2.Expand on Internet importance.
- •1.Speak on it technology in modern business environment.
- •2.What is self-financing?
- •1.Speak about annual report of a company.
- •2.Expand on business ethics
- •1.Speak on launching your own business.
- •2.Define successful interview tips.
БІЛЕТ №1
1.Speak on viral marketing. Its key points.
Viral marketing so named because it relies on computer users to spread commercials from person to person.
Viral marketing is well spread for nowadays, and become more and more popular every day. Viral marketing helps company to make huge money. It helps to spend less millions of dollars for television air time or space in print media. Companies need to spend more to give their message an edge. Not only do advertisers need to spend more to make the ads, they are having to pay to get them seen in the first place. It seems highly liked that viral video advertisements will become mainstream beforelong.
2.Define the structure of marketing.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Marketing strategies may differ depending on the unique situation of the individual business. A marketing strategy can serve as the foundation of a marketing plan. Strategy consists of a well thought out series of tactics to make that (marketing) plan more effective.
A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.
Marketing programme. This is the heart of the marketing plan. It contains descriptions of detailed tactics to be carried out to achieve the objectives and goals established.
Marketing principles – the main rules, on which marketing activity is based.
Marketing tactics. A set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. Good marketing tactics typically result in substantial customer satisfaction while facilitating the business in focusing its limited financial resources in the most efficient manner to maximize the effective promotion of its products.
БІЛЕТ №2
1.Speak on marketing technologies.
“Marketing technology” – it is such way in which - marketers leverage (збільшують) the use of technology to improve their efforts. It means that Marketing technologies unite marketing in its usual meaning with latest technologies. If the fundamental core of marketing is communication, the fundamental core of technology is efficiency. From the wheel and plowshare to the smart phone and personal computer, technology has always provided greater efficiencies to human endeavor. The same positive result we have while combining marketing with technologies. While using technologies in marketing, it becomes more effective.
Marketing technologies - some technological equipment , which gives an opportunity to organize marketing investigations quicklier an with better quality.
Marketing technologies might be also understood as a complex of activities, which company uses to make its product popular among people (customers). In such case, to marketing technologies are nexts:
advertisement on billboards, citylights, bridges, different buildings
organizing of promotions;-tasting;-distribution of leaflets
creating of Light Boxes, remote boards, tablets (таблички з написами)