The Coca-Cola Company

Introduction

 

In 1886 Civil War veteran and Atlanta pharmacist John Pemberton rather coincidentally created one of the world’s most famous drinks. The mix of fragrant, caramel-coloured liquid and carbonated water was called “Coca-Cola” by Pemberton’s bookkeeper.

After selling only 9 glasses of Coca-Cola a day in the company’s first year, Pemberton, who had no idea of his having created one of the world’s most successful products, sold the company to Atlanta businessman Asa Griggs Candler in 1891. As Coca-Cola’s first president, he was the first one to bring real vision to the business and the brand.

 

Coca-Cola’s Slogans and Images over the Years

 

The slogans which the Coca-Cola Company used to advertise their products naturally changed over the years. They understood that it was important to integrate and reflect the mentality of their time, as can be seen when looking at their advertisement slogans and pictures.

This adaptability probably is the reason why this Company has grown and remained so successful for the last 118 years.

 

 

1886 DRINK COCA-COLA 1904: DELICIOUS AND REFRESHING

 

 

 1907: GOOD TO THE LAST DROP

1905: COCA-COLA REVIVES AND SUSTAINS

1922:THIRST KNOWS NO SEASON 1924: REFRESH YOUSELF

1 929: THE PAUSE THAT REFRESHES

1935: FRIENDS FOR LIFE

 1942: THE ONLY THING THAT TASTES IS COCA-COLA

1939: THIRST ASKS NOTHING MORE LIKE COCA-COLA

1 948: WHERE THERE IS COKE THERE IS HOSPITALITY

1950: A SIGN OF GOOD TASTE

 

1 952: WHAT YOU WANT IS A COKE

1958: THE COLD CRISP TASTE OF COKE

 

1963: THINGS GO BETTER WITH A COKE

1969: IT’S THE REAL THING

1974: LOOK UP, AMERICA

 

 

 

 

 

   1976: COKE ADDS LIFE TO HOLIDAY FUN

 

 

1976: COKE ADDS LIFE

1982: COKE IS IT!

1986: CATCH THE WAVE (COCA-COLA)

1987: WHEN COCA-COLA IS A PART OF YOUR LIFE YOU CAN’T BEAT THE FEELING

 

1 989: THE OFFICIAL SOFT DRINK OF SUMMER

1990: YOU CAN’T BEAT THE REAL THING