2 Now listen to Janis talking about how to run a franchise successfully.

What reasons does she give for paying particular attention to the following things?

1. Preparation

2. Management

3. Money management

4. Vision

5. Faith

Speaking Work in pairs. Student A, read the franchise profile on page 156 and Student B,

read the one on page 161. Use the information to make a short presentation of the business to your partner, explaining how it operates and what investments are required from franchisees. When you have finished your presentations, compare the two franchises and decide which you would be most interested in and why.

Writing e-mail

The tone of an e-mail message can be like writing or speaking. If you are writing to someone you don't know then you should address this person as Dear Mr/Mrs/Ms X. You should keep the style of your message quite formal and finish with Yours sincerely or Best regards. However, if you are writing to a friend, you can start with Hi or Hello and write as if you were speaking to the person directly.

I You have decided to e-mail the International Franchise Association, a nonprofit making advisory organisation, for more information on the franchise that your partner told you about.

Look at the screen for sending an e-mail and match the labels to the corresponding sections.

a e-mail address of people you wish to send a copy of the message to

b key words that describe the message you are sending

c the text of your e-mail

Franchising

d the icon for transmitting your message

e the icon that allows you to include a file with your message

f e-mail address of people you wish to send a copy of your message to, without them knowing that it is a copy

g the icon for sending a message that you have received to another person

h the icon for sending an answer to a message you have received

i the address of the person you are writing to

43

2 Complete the e-mail message using information from Speaking on page 42.