- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
IV. Classroom text-based activities
4.1. CHOOSE THE CORRECT TRANSLATION.
1. A businessman should always be in the thick of things.
бизнесмен всегда должен быть в толще вещей.
бизнесмен всегда должен быть в гуще вещей.
бизнесмен всегда должен быть в гуще событий.
2. Не buys equipment that hasn't outlived its warranty.
он покупает оборудование, которое не пережило своей гарантии.
он покупает оборудование, у которого не просрочен срок годности.
он покупает оборудование, у которого не окончился гарантийный срок.
3. Driezin knows a thing or two about Soviet psychology.
Дризин знает одну вещь или две о советской психологии.
Дризин кое-что понимает в "совковой" психологии.
Дризин кое-что понимает в психологии бывших советских людей.
4. In Russia one who manages to sell snow to the Eskimos is considered to be a good salesman.
в России тот хороший продавец, кто умеет всучить покупателю даже самый ненужный товар.
в России тот, кто сумеет продать Камчатку камчадалам, считается удачливым продавцом.
в России удачливый продавец всегда ассоциируется с образом какого-то пройдохи.
4.2. TRANSLATE THE TEXT AT SIGHT.
4.3. MATCH THE PAIRS.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 11B.
Choose the one word or phrase that best completes the sentence.
1. Mr.Driezin thinks that his business in Russia be closed by Western standards.
might
would
shall
should
2. Catlab diagnostic equipment deal the scale of operations.
is illustrated
illustrates
illustrate
have illustrated
3. The equipment by Minataur is given a new 1-year warranty.
had bought
bought
has been bought
having bought
4. The Minataur president several joint ventures recently.
have set up
set up
has set up
setted up
5. The U.S. businessman stopped with Moscow-based companies.
to work
working
work
works
6. clientele is the basis for any sales company's success.
study
student
steady
stupid
V. Conversation practice
5.1. SAY IT DIFFERENTLY.
1. Many foreign businessmen would like to do business in the CIS.
They provide for the necessary equipment.
But it is not often that the equipment is really modern.
4. Company engineers are ready to deal with clients' problems.
5. Mr. Driezin paid for air tickets, hotels and meals.
6. His business had a sizeable increase in the past years.
7. The Minataur president helped specialists get the information.
His company is engaged in commercial activity.
Such service standards are not offered very often.
Several joint ventures also belong to the company.
COMPLETE USING PARTICIPIAL CONSTRUCTIONS.
Minataur is a trading company
The company recently expanded to the CIS
The $600,000 deal is fairly large
Mr. Driezin sells unclaimed equipment
The company maintains high service standards
The president helps his former compatriots
He considers the CIS to be a good market
It's possible to consolidate company's position _
There are many such firms today
10. The best try to survive in competition
ANSWER THE QUESTIONS.
When did Mr. Driezin become a successful businessman?
What is his business like?
He expanded to the CIS long ago, didn't he?
How can the scale of his business be illustrated?
Why doesn't he close his business in Russia?
Are Minataur deals typical or novel to Rusiian customers?
In what way does Mr. Driezin obtain equipment for sale?
What else does he like to offer to some customers?
Why were several joint ventures set up by him?
He is not eager to deal with Moscow-based firms, is he?
What does he mean by saying about the snow for the Eskimos?
Do you think that such business people are worthy of praise?
GIVE REASONS FOR OR AGAINST THE FOLLOWING.
Mr. Driezin expanded to the CIS to earn more profit.
Minataur deals are aimed at third-world countries.
Equipment sold in such a way is rarely workable.
Mr. Driezin's activities can be called charity work.
Mr. Driezin knows the CIS conditions very well.
He is the one who sells snow to the Eskimos, in winter!