- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
IV. Classroom text-based activities
4.1. CHOOSE THE RIGHT TRANSLATION.
1. There has been a dramatic change in the tactics.
произошли резкие изменения в тактике.
произошли драматические изменения в тактике.
там имели быть резкие изменения в тактике.
2. The globalization of communications will be followed by the globalization of marketing programs.
глобализация коммуникаций вызовет глобализацию маркетинговых программ.
вслед за глобализацией коммуникаций произойдет глобализация маркетинговых программ.
превращение мира в единую информационную систему придаст маркетинговым программам глобалльный характер.
3. Another medium for conveying a positive image is the sponsoring of arts events.
a) другим средством передачи позитивного имиджа является спонсирование артистических мероприятий.
b) еще одним средством формирования положительного имиджа является спонсирование мероприятий в области искусства.
c) другим средством передачи положительного образа компании выступает финансирование культурных мероприятий.
4.2. TRANSLATE LINES 15-38 AT SIGHT.
4.3. MATCH THE HALVES RIGHT.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 9B.
Choose the one word or phrase that best completes the sentence.
1. From $2 to $3 billion on sponsorship annually by major companies worldwide.
are spending
is spent
are spent
is spending
2. IBM Corporation uses sponsorship as to market products.
a means
a mean
means
meaning
3. The globalization of marketing the globalization of communcations.
will be followed
will follow
will be follow
will followed
4. Company sales to some special events.
are linked
linked
link
links
5. A positive corporate image by various media.
can be conveyed
may be conveyed
should convey
(D) must be conveyed
6. Athletes made the selection of charity organisations.
who were choosing as most valuable players
who was chosen as most valuable players
who were chosen as most valuable players
who were chosen as more valuable players
V. Conversation practice
5.1. SAY IT DIFFERENTLY.
1. The tactics of marketing has changed a lot.
Thousands of companies all over the world take part in these activities.
Businesses join sponsorship programs with sport organisations.
4. Major companies use sponsorship as a better way to advertise and sell their product.
Marketing programs spread all over the world.
Organisations grow in number, which are not involved in profit-making.
Sponsorship is an effective way to build an attractive image of any company
COMPLETE THE FOLLOWING.
Today more than 3,000 companies
These companies spend
Sponsors are given a chance
Sponsorship programs help
Worldwide companies
Big business uses sponsorship
Sport events
Sales during special events
Non-profit organisations and charities
10. With the help of these media
ANSWER THE QUESTIONS.
In what activities are companies participating more actively?
How many companies are there supporting various organisations?
What do players sport on their uniforms today during games?
Which are the biggest firms involved in sponsorship packages?
Sponsorship is used for getting extra profit, isn't it?
Why do some events provide an opportunity for global programs?
When is the public stimulated to purchase sponsors' products?
What did you learn about MasterCard's participation in World Soccer Cup of 1990?
Why can sponsorship become a medium for conveying a positive corporate image?
10. Why do financial businesses join sponsorship programs nowadays?
PROVE THAT IT IS REALLY SO.
Sponsorship is becoming a global industry today.
Much money is spent on support activities of all sorts.
Sport events provide a good chance for marketing worldwide.
Sponsorship involvement can improve the public image.
The list of sponsors includes world's leading firms.
The Coca-Cola Company is one of the leading sponsors in sport.