- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
I. Vocabulary check
1.1. Check if the words on the right go well with the definitions.
to make products to produce
a technique a founder
to look like to advertise
to form a company to hire
the emblem of a company a display
to bring new ideas a sign
to think highly of to be proud
the person who founded a firm know-how
to make people enthusiastic to provide
full of original ideas innovative
clean, without chemicals pure
to go on doing to continue
to change for the better to improve
an advertisement to innovate
to publish information about a product to appear
a collection of various things a logo
organized series of activities a campaign
to employ personnel to establish
to exhibit goods to display
to give benefits to inspire
successful to renew
to carry from one place to another to connect
to believe to be engaged
not to give a chance to do to prevent
the central part effective
to make richer to enrich
to provide connection to transport
producing the proper result priority
to give an answer to support
top important aim efficient
to engage in competition to compete
producing an effect core
not dangerous budget
a plane destination
to improve with newer technologies booming
a client customer
a place where one wants to get to aircraft
to be occupied with a project to trust
to give help or assistance to respond
to find new markets or opportunities to expand
free from duty duty-free
the money one can spend . safe
to like better than others to prefer
1.2. FORM THE SUITABLE WORD FROM THE VOCABULARY ON THE RIGHT. FILL THE SUITABLE WORD IN THE GAPS.
e.g. It is necessary to all our aims. (priority)
It is necessary to prioritize all our aims.
It is necessary to all our aims. (priority)
They did not seem to be partners. (rely)
Does the system every destination (cover)
This campaign was by everybody. (support)
He is known as an engineer. (experience)
Can you describe the possible opportunities? (expand)
The of aircraft is a priority task now. (renew)
Did you study customer question (prefer)
9.1 don't see any between these things. (connect)
What is the most way of doing that? (effect)
He says he has another at this hour. (engage)
There was no to this letter. (respond)
They can't be in this market. (compete)
Who is going to cover costs? (transport)
The of this project will take time. (realize)
16. efficient personnel is very important. (hire)
They are the information on the project. (provide)
Product is necessary in modern conditions. (improve)
Have you seen the new ? (advertise)
The firm organized several in the city. (display)
Heinz stood out for the of mislabelling. (prevent)
There are no people whom he . (trust)
These credits can be very for our business. (benefit)
There is no in products, is there? (vary)
The letter was by the general manager. (sign)
The young man is a good on a travel. (company)
It is the first venture in the area. (join)
Who is the of this famous company? (found)
His work was thanks to good time management. (produce)
The of the film will be shown tomorrow. (continue)
Those words are well remembered today. (inspire)
This car needs good and care. (maintain)
It has an reputation. (establish)
All these ideas must be put into practice. (innovate)
Who is going to be the of this costly machine? (buy)
1.3. CHOOSE THE RIGHT WORD.
The boss decided to begin an advertising (campaign/ company).
The work of a manager is (unlike/ alike) other professions.
(There/ their) efforts proved to be effective enough.
They know how to use this (know-how/ technology) better.
The company was (founded/ found) more than a century ago.
How many (employees/ workers) work in the office?
(Advertising/ advertisement) is an important decision area.
What is this equipment (made/produced) of?
Chevrolet (founded/ established) itself as a vehicle of choice for (many/ much) generations of Americans.
Every office worker should be very (effective/ efficient).
You know about the latest advances in (technology/ technique).
Last year, 5 thousand units were (produced/ made) at the plant.
An (efficient/ effective) leader always inspires the staff.
Heinz organized a (show/ display) of his products in Chicago.
How many trucks do you need to (transport/ carry) the goods?
This (company/ campaign) was founded more than a decade ago.
1.4. MAKE SURE YOU UNDERSTAND THE FOLLOWING SENTENCES.
He was continued in office.
My design was to visit the capital.
It's not easy to establish а рriсе in the market.
These goods are difficult to realize.
The contract provides for payment in USD.
It is time for preventative maintenance.
All these are the signs of the times.
They can supply goods on trust.
Have you provided a covering letter?
It looks like a preferable design.
Sorry, but the line is engaged.
That was our golden opportunity!
The salesperson netted $200 on this.
She's pretty, she looks like a real cover girl.
The man is connected with a banking firm.
The producer realized $1300 last month.
He has to provide for a large family.
You'd better trust this to an experienced lawyer]
My insurance policy covered me against fire.
He gave this car make preference over others.
The man is not able to meet his engagements.
To decide everything, let's establish an order of priority.
When abroad, she realized a fortune!
What is the net efficiency of this engine?
They managed to make many innovations in technology.