- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
I. Vocabulary list
to imagine cellular phones
to indicate advantage (over)
to subscribe advatageous
to bring down costs error-free
to advance advanced technology
to increase on-site
to order productivity
to shop around security
to purchase wire (less)
to double rapid
to spread potential customers
II. Vocabulary work
2.1. CHOOSE ACCORDING TO THE DEFINITION.
1) to form a mental picture of
2) to be a sign of
3) to grow
4) to increase two times
5) to buy
6) to become a phone user
7) to make more widely known
8) benefit or profit
9) to move forward
10) a mistake
11) freedom from danger
12) quick
13) possible but not actual
2.2. TRANSLATE PAYING ATTENTION TO THE ITALICISED WORDS.
There are many cellular subscribers in the country today.
Employee productivity has increased very much as a result.
On-site service is well provided for at this retail shop.
It costs much enough to subscribe to cellular technology.
How many printers has the office manager ordered?
He purchased a good and inexpensive set of office furniture.
How reliable in operation is the new security system?
The economic development is well underway.
There are some good stores to shop around?
Twice as many people arrived at the second meeting.
Well, said he, the cellular service is generally error-free.
The productivity of work has increased many times since then.
III. Work at the following text
3.1. READ AND ANSWER THE QUESTION:
What is the result of using cellular phones by business people?
New tech: cellular phones
|
Today it is no problem to imagine a world without telephone wires or pay phones. This is not a fantasy from a Jules Vernes novel. The number of cellular phones in use indicates that such a day is not far off. The popularity of cellular technology spreads, and more and more people take advantage of its benefits.
There are millions of cellular subscribers in the world, and more people are subscribing every month. It is a really great success for an industry that is a little bit more than twenty years old.
The technology has made great advances over the past several years. Today, service is error-free, and there are very small phones. More important is the fact that rapid changes in technology bring down the costs of equipment and services. That, in turn, increases the number of users and encourages more manufacturers to compete for business. The competition makes choosing a reliable and cost-effective service a very difficult task. One might say it's easier to order a spaceship for interga-lactic sales trips than to pick out the right cellular phone. Dozens of manufacturers produce them giving potential subscribers many models from which to choose.
Potential subscribers are recommended to shop around before purchasing the system. Retailers should be selected by their reputation for reliability and fairness. On-site service is also important. The majority of users are business people. They use cellular phones to increase productivity. Most of them say that they have more than doubled their productivity as a result.
Female users sometimes purchase the phones for personal security reasons. In future, more and more people will be communicating with each other with the help of cellular phones. Pay phones and telephone wires will fade into history.
In this country, cellular technology has not enjoyed great popularity so far. It is a costly service. Business people and commercial firms such as major banks or hotels are equipping themselves with cellular phones. Some big companies work as distributors of the technology in Eastern Europe. Let's hope that with cellular phones management will improve here. |
3.2. READING COMPREHENSION TEST 7A.
Choose the correct variant on the basis of what is stated or implied in the text.
1. A world without telephone wires is not far off because
it is not a fantasy
the number of cellular phones indicate that
new technologies are popular
there is no problem to imagine that
2. The great advantages of cellular technology are
error-free service and small size of phones
the growing number of users
a great amount of models to choose from
on-site service for regular customers
3. In Lines 17-19, the statement is made with
a good reason
humour
the knowledge of the market situation
no knowledge in the subject
4. In Line 32, the sentence means that pay phones and wires
(A) will not be often used
(B) will soon be used in Belarus
(C) will never be forgotten
(D) will become history
5. From reading this text we can conclude that
cellular phones are not a serious business proposition
management technologies are developing
managers cannot do without cellular phones
female users purchase phones for business purposes
6. The most important reason for businesspeople to use cellular phones is that
they improve performance
they are helpful on a travel
they help increase productivity
they add more comfort and pleasure
IV. CLASSROOM TEXT-BASED ACTIVITIES
4.1. CHOOSE THE CORRECT TRANSLATION.
1. More and more people take advantage of its benefits.
более и более людей пользуются ее преимуществами.
больше и больше людей пользуются ее преимуществами.
все больше людей пользуются ее преимуществами.
2. The technology has made great advances over the past several years.
технология сделала большие авансы за последние несколько лет.
эта технология сильно продвинулась за последние годы.
эта технология шагнула далеко вперед в последние годы.
3. Retailers should be selected for their reputation for reliability and fairness.
покупать следует в магазинах, имеющих надежную и честную репутацию.
розничных торговцев следует отбирать на основе их репутации честных и надежных партнеров.
селекция розничных торговцев должна проводиться по их репутации надежности и честности.
4. Female users sometimes purchase the phones for personal security reasons.
покупатели-женщины иногда покупают телефоны в целях личной безопасности.
женщины подчас приобретают телефоны в связи с причинами личной безопасности.
женщины иногда покупают телефоны в целях обеспечения личной безопасности.
4.2. TRANSLATE LINES 11-28 AT SIGHT.
4.3. MATCH THE HALVES RIGHT.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 7B.
Choose the one word or phrase that best completes the sentence.
1. The majority of people to cellular service today are businessmen.
subscriber
subscribed
subscribing
are subscribing
2. The models by customers are different.
are purchased
purschased
are purchasing
purchasing
3. There are businesspeople they have more than doubled their productivity
as a result.
claim
claimed
who claiming
claiming
4. Modern technologies widely these days, and it is the sign of the changing times.
spreading
are spreading
spread
are spread
5. Along with the costs, competition makes the customer choice more difficult.
bringing down
brought down
bringing
brought
6. Cellular phones by some companies are becoming popular.
distribution
distributing
distributed
distributors