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  • 2) Which of the suggested statements may be included into the text?

a) With the use of the updated methods of management they improved the quality of their goods.

b) They are thinking of making business contacts with the Russian Federation because of the vastness of the Russian market.

c) It takes months to deliver goods.

d) He wants to look them through.

  • 3) Translate the text into Russian in writing.

4.6 The BP Group

  • 1) Look at the phrases taken from the text: they focused on, oil refining process, a fall in oil prices, a decrease in profits, an increase in production, did their best. What do they mean?

  • 2) Answer the questions:

a) What did the BP Group focus on in 2009?

b) What are the spheres of activity of the company?

c) What methods helped the company to survive?

2009 was the year of success and achievement for the BP Group. They focused on the main businesses and developed their strategic base. The BP Group combines different spheres of activity: from oil refining process to chemicals production.

A fall in oil prices led to a decrease in profits, but there was an increase in oil and gas production. The management of the company did their best to save the situation. The performance of each division was analyzed. Investments in more profitable businesses resulted in their further growth.

Now the Director of the BP Group is sure that major difficulties are behind and the company will be a success in the future.

  • 3) Decide what heading, from the given below, would you choose instead of “the bp group”?

a) IN SPITE OF THE WORLD ECONOMIC CRISIS

b) THE YEAR OF SUCCESS

c) THE MANAGEMENT ROLE IN SAVING THE SITUATION

d) THE CRISIS AHEAD

  • 4) Translate the text into Russian in writing.

4.7 The Founder of ibm

  • 1) Decide what heading, from the given below, would you choose instead of “the founder of ibm”:

a) DECISION MAKING PROCESS

b) DEPRESSION OF THE 1930S

c) HISTORY OF IBM

d) PRESIDENT OF IBM

Thomas J. Watson Senior began his business career as a salesman and later, when he became President of IBM, he used his sales techniques in the company.

When Watson started working for the company in 1914, IBM took a leading position in the information-processing industry. Under his management, IBM employees got good salaries and good pensions. But he demanded long hours’ work and enthusiasm.

Up to the 1950, IBM never sold machines. They just rented them to their clients. It helped the company during the Depression of the 1930s. He made almost all decisions himself. There was no management training school in his days. He liked to give advice: “Be careful with people. Don’t say bad words, and don’t wear a white shirt.”

  • 2) Name the statements which are true:

a) Thomas J.Watson was President of IBM.

b) He began his career as a Sales Director’s secretary.

c) He started working for IBM in 1920.

d) He demanded from employees to work much and be enthusiastic about what they do.

e) His policy of renting machines to the customers helped IBM during the 1930s.

f) The Depression in the USA was in the 1930s.

g) He was fond of saying, “Be friendly with people. Always praise them and wear a white shirt.”

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