Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
TAKE_TIME__Golovchanskaya_R_G__Goranskaya_M_N.doc
Скачиваний:
219
Добавлен:
15.05.2015
Размер:
3.94 Mб
Скачать
  • 2) What is the most adequate summary of the text?

а) The navigational chart that will get the American economy back on course is the theory and philosophy of Dr. W. Edwards Deming. This philosophy is driven by the force of quality and never-ending improvement. It is a total view and way of organizational life.

b) Dr. Deming’s philosophy is not a problem solving, it is a total view and a way of organizational life. It is clear now that the American industry is in trouble. The remedy to make it healthy is Dr. Deming’s philosophy, the essence of which is never-ending improvement. It will be not an easy task, because they accept poor quality as a way of life.

4.16.4 Who is w. Edwards deming?

  • 1) Read the text and answer the questions:

a) What is Dr. Deming?

b) What contribution did he make into the success of Japanese industry?

c) When was he invited to Japan for the first time?

d) What did he manage to convince Japanese scientists and engineers in?

e) What is the highest prize in Japan for the greatest gain in quality?

f) How was Dr. Deming awarded by Emperor Hirohito?

g) Are Dr. Deming’s methods received in the USA?

h) What kind of activities does Dr. Deming go in for except consulting?

W. Edwards Deming is an internationally renowned consultant who is best known for his work in Japan, which revolutionized Japanese quality and productivity. Dr. Deming’s philosophy and methods were largely responsible for the success of Japanese industry today.

In 1950, Dr. Deming was invited by the Union of Japanese scientists and engineers to speak to their leading industrialists who were concerned about breaking into foreign markets and about Japan’s reputation for poor quality goods. Dr. Deming convinced them, despite their reservations, that Japanese quality could be the best in the world if they instituted his methods. The industrialists took Deming’s philosophy to heart, and the rest is history.

Each year Japanese industry awards the Deming prize to the company among them that has achieved the greatest gain in quality. The award ceremony is broadcast on national television; recipients have included Nissan, Toyota, Hitachi, and Nippon Steel. In 1985, Texas Instruments became the first U.S. company to win the Deming prize. Dr. Deming holds the Second Order Medal of the Sacred Treasure, which was bestowed on him by Emperor Hirohito, for contribution to Japan’s economy.

The adoption of Dr. Deming’s methods is finally spreading in the United States. Until recently, Dr. Deming has not received the attention in the United States that he has in Japan. Now, companies such as the Nashua Corporation, the Ford Motor Company, and the Pontiac Division of General Motors are listening to Dr. Deming and are trying to change their corporate cultures to reap the benefits.

Dr. Deming’s clients have included railways, telephone companies, consumer researchers, hospitals, law firms, government agencies, and university research organizations. He has written extensively on statistics and is a professor emeritus at New York University Graduate School of Business Administration.

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]