- •Money (наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into English.
- •Reading (перевод каждого текста 1 балл)
- •1 How did the first British settlers exchange goods with native Americans?
- •III Currency
- •IV What are the causes of inflation?
- •Marketing
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into Russian using the expressions from previous tasks.
- •Reading (перевод каждого текста 1 балл)
- •What is marketing?
- •1 Match the questions (1-6) with the paragraphs (a-f).
- •2 Match the highlighted words and phrases in the text with the definitions (1-8).
- •3 Look at the text again. Find and underline.
- •1 Match the questions (1-4) with the paragraphs (a-d).
- •2 Which ways of advertising do you think is most suitable for these situations?
- •III The Role of the Government in the American Economy
- •Unit III Marketing Complex (наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate into Russian using the expressions from previous tasks.
- •Reading (перевод каждого текста 1 балл)
- •Product, Price, Promotion and Place: the four p’s of Marketing
- •III Learning to use advertising
- •1 What are the benefits of advertising?
- •2 What are its disadvantages?
- •IV Advertising Strategies
- •1 What advertising strategies can you name?
- •Unit IV
- •Management
- •(Наизусть 4 балла)
- •Active Vocabulary (наизусть 1 балл)
- •1 Translate the following combinations into Russian.
- •2 Translate the following combinations into English.
- •3 Translate the sentences into English.
- •Reading
- •II Managerial performance (for written translation)
- •Ш The Chairperson of the Board (for written translation)
- •IV Ford 2000
- •1 Decide whether these statements are true or false.
- •2 Look at this summary and replace the phrases in italic with words and phrases that are underlined in the text.
- •3 Below are three pieces of management jargon which are used in the text. Try to explain what they mean.
- •4 Match them to the three definitions.
1 Decide whether these statements are true or false.
1 Ford’s new boss had spent his whole career at Ford.
2 Ford’s American and European working practices were very similar.
3 The Ford 2000 plan had a lot of problems.
4 The main aim of the Ford 2000 was to cut costs.
2 Look at this summary and replace the phrases in italic with words and phrases that are underlined in the text.
Ford is one of the world’s most famous (1) companies which operate in many different countries. The project Ford 2000 was the (2) coming together of Ford’s American and European operations. It involved great changes to the (3) way that management is organized, but it was more then just a change to the (4) diagram of the company hierarchy. Among other things, Ford hoped to get (5) lower costs due to the increase in the scale of production. The success of the project was partly due to the way that Ford’s (6) boss communicated with the (7) people who work for the company.
3 Below are three pieces of management jargon which are used in the text. Try to explain what they mean.
Globalization Re-engineering Change management
4 Match them to the three definitions.
A way of completely reorganizing a company which ignores both its past and present working practices
B introduction of new ideas and new working practices
C using the same products and methods in all parts of the world
Итоговая контрольная работа – 8 баллов
Всего за семестр – 60 баллов.